Keep current with WSI news on Internet marketing trends in Cyprus. We'll feed the latest digital industry news on SEO, Social Media, Mobile and more specifically Internet Marketing related to Cyprus.
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Internet marketing trends 2013
The year 2012 was very eventful in internet marketing. Several trends emerged that will influence the progress of internet marketing during 2013. Based on the trends from the previous year (http://www.eworkswsi.com.cy/LiteratureRetrieve.aspx?ID=113862&A=SearchResult&SearchID=6759970&ObjectID=113862&ObjectType=6) and the developments until today we can identify some trends that are confirmed for the year 2013 concerning internet marketing. Internet marketing is developing extremely fast
In the beginning of the previous year Google announced Read More
Vu l’ampleur de la tourmente financière qui s’est abattue sur Chypre, et ses répercussions sur la vie quotidienne de ses habitants, EworksWSI a participé à une cette émission radio consacrée à la crise économique de Chypre avec:
Hartmut Clasen, ancien cadre bancaire, dirige aujourd'hui la société EworksWSI à Chypre (http://eworkswsi.com.cy/Home.htm). En contact quotidien avec le milieu des entreprises chypriotes, ce Consultant en informatique témoigne des ravages engendrés Read More
80% of all jobs are landed because of networking. But there are only so many networking lunches and coffees in Cyprus that you can attend.
We thought sharing some alternative ideas on how to use LinkedIn to find a job. LinkedIn is an exceptional social networking tool for salespeople, but it can also be a terrific tool to use if you’re looking for your next job.
You can hit the 'JOB' button on the top menu and all jobs in your network are listed. But this approach remains rather untargeted.
One of the best ways to use LinkedIn to find a job is to use your college affilia Read More
Communicators rely on outbound or ‘push’ marketing strategies to generate sales leads.
However, customers are inundated with countless advertising messages every day. Inbound, or marketing by attraction, breaks through the clutter.
The term “Inbound marketing” suggests creating valuable, engaging content and resources that pull customers to your brand organically.
Examples include blogs, YouTube videos, social media conversations, whitepapers and strong search placement, all of which should complement your outbound campaigns (e.g. email).
------------------------------------------- Overview: What is SlideShare?
Think of SlideShare as the YouTube for slideshows. Launched in 2006, SlideShare was originally meant to be used for businesses to share slides among employees more easily. However, it has since exploded globally, now allowing anyone to host and share presentations for business or entertainment purposes. SlideShare is the world’s largest community for sharing presentations. Individuals and organisations alike upload documents to SlideShare to share ideas, conduct research, connect with others and Read More
When businesses start using social media, they often focus on their number of Twitter followers, Facebook likes, etc. and desperately want to increase those numbers. That’s why “services” that offer hundreds of thousands of new “real” followers for $5 or $150 can look like a good idea.
But it's not Increasing your number of followers – or reach – can be instrumental in making your social media marketing more effective. But, having more followers only helps if those followers are real people. You want followers who will notice you in their st Read More
SEO: Linkbuilding is replaced by Linkearning
Is Link Building really dead?
Yes, since the last Pinguin, Panda updates - Google is fighting webspam and doesn't want artificial link building (and your site will be penalized from now on) To answer the numerous queries regarding the new SEO procedures we would like to clarify as to what works and what doesn’t. Particularly regarding link building. So let me give you the facts. This information is coming directly from Google who answered some burning questions we all wanted to know on a Google Hangout about 2 weeks ago, and summaries Read More
Start an Effective Mobile Marketing Campaign
While a SMS Mobil Marketing program is similar to an email campaign there are also many differences. Most companies choose to work with an experienced digital marketing company such as Eworks WSI who package the expertise and creativity, along with an easy-to use tool where you can create, send and analyze the results of your campaign.
An Effective Mobile Marketing Campaign Starts With: • Permission Based Marketing (#Permission based Marketing)
• How to Build Your Mobile Marketing Customer Base (#How to Build Read More
What is Web Copy?
Purpose of Webcopy
The purpose of Web copy is to engage customers by telling them about the problem, predicament or ‘pain’ that your product can solve in a way that compels them to take the next step in the buying cycle. This means that not everything written on a Web page is classified as Web copy; items such as articles or valuable information for the end client are considered content.
Copy writing for offline sales is very different in comparison with website copy. People are more relaxed on the Internet, so it is important to use a fr Read More
Outstanding communication is even more important in crisis times, especially in Cyprus!
As budgets are tighter, competition is getting more aggressive and WSI will help you to reduce your advertisement cost not only to survive this crisis in Cyprus but to come out stronger than your competitors.
Moving offline to online is the most cost effective digital marketing strategy and WSI consultants are assisting businesses all over the world.
Watch the WSI video on crisis communication below
The EworksWSI monthly DM (Digital Marketing) communication schedule for 2013
Each month we will provide a secure link to an educational webinar on the specific topic followed by a downloadable executive summary and our Inside Edge Newletter with more details on the subject.
We are working as well on a project to publish in 2013 a WSI E-book containing all above information in one place!
• January: Understanding the digital landscape in 2013 (/downloads.htm)
• February: Content Marketing (https://www1.gotomeeting.com/register/679331376)
• March: Pay Pe Read More
Increased of standard VAT rate in Cyprus
Effective 14 January 2013, the current standard VAT rate of 17% will increase to 18%.
Effective 13 January 2014, the standard VAT rate of 18% will increase to 19% Also effective 13 January 2014, the reduced VAT rate of 8% applies for services under Schedule 12 of the Cyprus VAT law (including catering services, passenger and baggage transport within Cyprus via taxi or bus).
VAT rates for Cyprus need to be adjusted on e-commerce systems.
Below please find a short reminder how to modify Cyprus tax rates on your WSI e-commerce ap Read More
Setting up and running an e-Commerce (/e-commerce) site is hard enough, but getting traffic to it and making sales is even more complicated. We would like to share below some Search Engine Optimization tips to assist you maximize search engine generated traffic to your online store.
Optimize your meta tags
Label each of your pages with a unique title and description – search engines love it. You can find the meta tags in the <head> section of your HTML code.
Most e-Commerce software generate automatically meta tag, and some (such as WSI efusion (/E-Fusion)) allow Read More
“We have a great product,
but how do we get people to buy it?” Thousands of new businesses are started every month with entrepreneurs turning their understanding of a consumer or business problem into a new product or service solution.
But there’s more to starting a business or launching a new product than a great idea and a market in need of a solution.
Many new businesses score well with the solution they’ve created including the logistics of suppliers, manufacturing, and distribution to bring that product or service to market. However, one of the Read More
Cyprus slips from position #91 in January 2012 to position #101 in terms of Facebook users per country.
(http://www.facebook.com/EworksWSICyprus)The total number of facebook users in Cyprus increased though from 553900 Facebook users on Jan 21st 2012 to 562640 users as of beginning November 2012 (+ 8740 users) an increase of 1.6%.
The complete numbers are:
Total Facebook Users
Position in the list
Penetration of population
Penetration of online population
129.70 Read More