EworksWSI Cyprus Internet marketing Blog
Keep current with WSI news on Internet marketing trends in Cyprus. We'll feed the latest digital industry news on SEO, Social Media, Mobile and more specifically Internet Marketing related to Cyprus.
Receive your personal News directly through our RSS feed:
Confirmed Internet marketing trends 2013 that you should not miss
Hartmut Clasen - Monday, May 20, 2013
Internet marketing trends 2013
The year 2012 was very eventful in internet marketing. Several trends emerged that will influence the progress of internet marketing during 2013. Based on the trends from the previous year (http://www.eworkswsi.com.cy/LiteratureRetrieve.aspx?ID=113862&A=SearchResult&SearchID=6759970&ObjectID=113862&ObjectType=6) and the developments until today we can identify some trends that are confirmed for the year 2013 concerning internet marketing. Internet marketing is developing extremely fast
In the beginning of the previous year Google announced Read More
EworksWSI et la crise financière à Chypre dans une émission radio
Hartmut Clasen - Friday, April 19, 2013
Vu l’ampleur de la tourmente financière qui s’est abattue sur Chypre, et ses répercussions sur la vie quotidienne de ses habitants, EworksWSI a participé à une cette émission radio consacrée à la crise économique de Chypre avec:
Hartmut Clasen, ancien cadre bancaire, dirige aujourd'hui la société EworksWSI à Chypre (http://eworkswsi.com.cy/Home.htm). En contact quotidien avec le milieu des entreprises chypriotes, ce Consultant en informatique témoigne des ravages engendrés Read More
Use LinkedIn to Find a Job in Cyprus
Hartmut Clasen - Wednesday, April 17, 2013
80% of all jobs are landed because of networking. But there are only so many networking lunches and coffees in Cyprus that you can attend.
We thought sharing some alternative ideas on how to use LinkedIn to find a job. LinkedIn is an exceptional social networking tool for salespeople, but it can also be a terrific tool to use if you’re looking for your next job.
You can hit the 'JOB' button on the top menu and all jobs in your network are listed. But this approach remains rather untargeted.
One of the best ways to use LinkedIn to find a job is to use your college affilia Read More
Three Ways to Attract Customers using Inbound Marketing
Hartmut Clasen - Monday, April 15, 2013
Communicators rely on outbound or ‘push’ marketing strategies to generate sales leads.
However, customers are inundated with countless advertising messages every day. Inbound, or marketing by attraction, breaks through the clutter.
The term “Inbound marketing” suggests creating valuable, engaging content and resources that pull customers to your brand organically.
Examples include blogs, YouTube videos, social media conversations, whitepapers and strong search placement, all of which should complement your outbound campaigns (e.g. email).
Read More
Slideshare can help your business to be found on Search Engines
Hartmut Clasen - Monday, February 25, 2013
SlideShare
------------------------------------------- Overview: What is SlideShare?
Think of SlideShare as the YouTube for slideshows. Launched in 2006, SlideShare was originally meant to be used for businesses to share slides among employees more easily. However, it has since exploded globally, now allowing anyone to host and share presentations for business or entertainment purposes. SlideShare is the world’s largest community for sharing presentations. Individuals and organisations alike upload documents to SlideShare to share ideas, conduct research, connect with others and Read More
Buying Twitter and Facebook followers may hurt you!
Hartmut Clasen - Friday, February 08, 2013
When businesses start using social media, they often focus on their number of Twitter followers, Facebook likes, etc. and desperately want to increase those numbers. That’s why “services” that offer hundreds of thousands of new “real” followers for $5 or $150 can look like a good idea.
But it's not Increasing your number of followers – or reach – can be instrumental in making your social media marketing more effective. But, having more followers only helps if those followers are real people. You want followers who will notice you in their st Read More
Backlinking is DEAD: Updated SEO procedures at WSI
Hartmut Clasen - Wednesday, February 06, 2013
SEO: Linkbuilding is replaced by Linkearning
Is Link Building really dead?
Yes, since the last Pinguin, Panda updates - Google is fighting webspam and doesn't want artificial link building (and your site will be penalized from now on) To answer the numerous queries regarding the new SEO procedures we would like to clarify as to what works and what doesn’t. Particularly regarding link building. So let me give you the facts. This information is coming directly from Google who answered some burning questions we all wanted to know on a Google Hangout about 2 weeks ago, and summaries Read More
How to Start an Effective Mobile Marketing Campaign
Hartmut Clasen - Friday, February 01, 2013
Start an Effective Mobile Marketing Campaign
While a SMS Mobil Marketing program is similar to an email campaign there are also many differences. Most companies choose to work with an experienced digital marketing company such as Eworks WSI who package the expertise and creativity, along with an easy-to use tool where you can create, send and analyze the results of your campaign.
An Effective Mobile Marketing Campaign Starts With: • Permission Based Marketing (#Permission based Marketing)
• How to Build Your Mobile Marketing Customer Base (#How to Build Read More
Writing good Web and why it is so important
Hartmut Clasen - Sunday, January 27, 2013
What is Web Copy?
Purpose of Webcopy
The purpose of Web copy is to engage customers by telling them about the problem, predicament or ‘pain’ that your product can solve in a way that compels them to take the next step in the buying cycle. This means that not everything written on a Web page is classified as Web copy; items such as articles or valuable information for the end client are considered content.
Copy writing for offline sales is very different in comparison with website copy. People are more relaxed on the Internet, so it is important to use a fr Read More
Cyprus Crisis: Communication in uncertain times
Hartmut Clasen - Saturday, January 26, 2013
Outstanding communication is even more important in crisis times, especially in Cyprus!
As budgets are tighter, competition is getting more aggressive and WSI will help you to reduce your advertisement cost not only to survive this crisis in Cyprus but to come out stronger than your competitors.
Moving offline to online is the most cost effective digital marketing strategy and WSI consultants are assisting businesses all over the world.
Watch the WSI video on crisis communication below
Read More
WSI Digital Marketing communication schedule 2013
Hartmut Clasen - Tuesday, January 22, 2013
The EworksWSI monthly DM (Digital Marketing) communication schedule for 2013
Each month we will provide a secure link to an educational webinar on the specific topic followed by a downloadable executive summary and our Inside Edge Newletter with more details on the subject.
We are working as well on a project to publish in 2013 a WSI E-book containing all above information in one place!
• January: Understanding the digital landscape in 2013 (/downloads.htm)
• February: Content Marketing (https://www1.gotomeeting.com/register/679331376)
• March: Pay Pe Read More
Increased of standard VAT rate in Cyprus 2013 / 2014: E-commerce adjustments
Hartmut Clasen - Saturday, January 12, 2013
Increased of standard VAT rate in Cyprus
Effective 14 January 2013, the current standard VAT rate of 17% will increase to 18%.
Effective 13 January 2014, the standard VAT rate of 18% will increase to 19% Also effective 13 January 2014, the reduced VAT rate of 8% applies for services under Schedule 12 of the Cyprus VAT law (including catering services, passenger and baggage transport within Cyprus via taxi or bus).
VAT rates for Cyprus need to be adjusted on e-commerce systems.
Below please find a short reminder how to modify Cyprus tax rates on your WSI e-commerce ap Read More
SEO Tips for Your Online Store
Hartmut Clasen - Friday, January 04, 2013
Setting up and running an e-Commerce (/e-commerce) site is hard enough, but getting traffic to it and making sales is even more complicated. We would like to share below some Search Engine Optimization tips to assist you maximize search engine generated traffic to your online store.
Optimize your meta tags
Label each of your pages with a unique title and description – search engines love it. You can find the meta tags in the <head> section of your HTML code.
Most e-Commerce software generate automatically meta tag, and some (such as WSI efusion (/E-Fusion)) allow Read More
Launch New Products with the help of Social Media
Hartmut Clasen - Friday, December 07, 2012
“We have a great product,
but how do we get people to buy it?” Thousands of new businesses are started every month with entrepreneurs turning their understanding of a consumer or business problem into a new product or service solution.
But there’s more to starting a business or launching a new product than a great idea and a market in need of a solution.
Many new businesses score well with the solution they’ve created including the logistics of suppliers, manufacturing, and distribution to bring that product or service to market. However, one of the Read More
Updated Facebook Statistics for Cyprus
Hartmut Clasen - Wednesday, November 14, 2012
Cyprus slips from position #91 in January 2012 to position #101 in terms of Facebook users per country.
(http://www.facebook.com/EworksWSICyprus)The total number of facebook users in Cyprus increased though from 553900 Facebook users on Jan 21st 2012 to 562640 users as of beginning November 2012 (+ 8740 users) an increase of 1.6%.
The complete numbers are:
Total Facebook Users
562640
Position in the list
101
Penetration of population
51.02%
Penetration of online population
129.70 Read More
Blog posts by date
| ||||||||||||||||||||||||||||||||||||||||||
View all
Recent Posts
- Confirmed Internet marketing trends 2013 that you should not miss
- EworksWSI et la crise financière à Chypre dans une émission radio
- Use LinkedIn to Find a Job in Cyprus
- Three Ways to Attract Customers using Inbound Marketing
- Slideshare can help your business to be found on Search Engines
- Buying Twitter and Facebook followers may hurt you!
- Backlinking is DEAD: Updated SEO procedures at WSI
- How to Start an Effective Mobile Marketing Campaign
- Writing good Web and why it is so important
- Cyprus Crisis: Communication in uncertain times
Read more on...
Pinterest Content marketing Call to action webcopy Linkedin JCC SERP, Search Engine Result Page college Facebook business pages Twitter Technorati SEO online payments eworks WSI Cyprus Bing Cytanet Digital Marketing Google Internet explorer, IE OTE net SlideShare Google Streetview Find a Job Cyprus VAT Google Preview Social media Social bookmarking Cyprus e-mail Online ad spending Google Webmaster Firefox link earning Blog mobile advertisng google.com.cy Twitter profile pages PPC, Adwords EZ codes Press release YouTube primetel inbound marketing Groupon RockMelt Google Plus Social media, social browser, RockMelt ORM, Online reputation management Analytics Facebook admins Slide Share Article marketing Video Marketing Mobile marketing Facebook statistics Chypre online communication spending Page loading speed link building Internet explorer Privacy Policy Wordpress CYTA social browser Tablet Facebook post scheduler e-commerce Display Advertising Google page speed, Smartphone Google Places, PPC, SEO, Organic Search, Search engine email CMS Mobile app SMO Email Marketing landing page PPC Google Analytics Webdesign Google+ Browser, shorticut, mouse action Face-book fan page Facebook Internet Marketing content creation Foursquare Facebook, social media, PPC campaigns Crise Matt Cutts e-commerce optimization Adwords, SEO, PPC, Google Instant Result Google plus Business page Google Pagrank QR code Nokia Search Engines PPC tacticts online advertsing
- Adwords, SEO, PPC, Google Instant Result (4)
- Analytics (1)
- Article marketing (2)
- Bing (3)
- Blog (5)
- Browser, shorticut, mouse action (1)
- Call to action (1)
- Chypre (1)
- CMS (1)
- college (1)
- content creation (1)
- Content marketing (1)
- Crise (1)
- Cyprus (16)
- Cyprus VAT (1)
- CYTA (1)
- Cytanet (1)
- Digital Marketing (2)
- Display Advertising (1)
- e-commerce (3)
- e-commerce optimization (1)
- email (1)
- e-mail (2)
- Email Marketing (1)
- eworks WSI Cyprus (11)
- EZ codes (2)
- Facebook (8)
- Facebook admins (1)
- Facebook business pages (1)
- Face-book fan page (5)
- Facebook post scheduler (1)
- Facebook statistics (2)
- Facebook, social media, PPC campaigns (5)
- Find a Job (1)
- Firefox (2)
- Foursquare (1)
- Google (12)
- Google Analytics (1)
- Google page speed, (2)
- Google Pagrank (3)
- Google Places, PPC, SEO, Organic Search, (4)
- Google Plus (3)
- Google plus Business page (1)
- Google Preview (1)
- Google Streetview (1)
- Google Webmaster (1)
- google.com.cy (1)
- Google+ (3)
- Groupon (1)
- inbound marketing (1)
- Internet explorer (1)
- Internet explorer, IE (1)
- Internet Marketing (3)
- JCC (1)
- landing page (2)
- link building (1)
- link earning (1)
- Linkedin (3)
- Matt Cutts (1)
- mobile advertisng (3)
- Mobile app (3)
- Mobile marketing (7)
- Nokia (1)
- Online ad spending (1)
- online advertsing (1)
- online communication spending (1)
- online payments (1)
- ORM, Online reputation management (1)
- OTE net (1)
- Page loading speed (2)
- Pinterest (3)
- PPC (3)
- PPC tacticts (1)
- PPC, Adwords (4)
- Press release (1)
- primetel (1)
- Privacy Policy (1)
- QR code (2)
- RockMelt (1)
- Search engine (8)
- Search Engines (2)
- SEO (13)
- SERP, Search Engine Result Page (6)
- Slide Share (1)
- SlideShare (1)
- Smartphone (5)
- SMO (1)
- Social bookmarking (1)
- social browser (1)
- Social media (9)
- Social media, social browser, RockMelt (1)
- Tablet (1)
- Technorati (1)
- Twitter (4)
- Twitter profile pages (1)
- Video Marketing (1)
- webcopy (1)
- Webdesign (5)
- Wordpress (1)
- YouTube (3)
Archive
 |
 |
 |
 |
 |
 |
 |
 |
