SEO is an integral part of Internet Marketing. Search Engine optimization will make your web pages more relevant, more
attractive, and easier for the search engines and their spiders or web
crawlers to find your site for the keywords or phases you want your
website to be found for.
What exactly does SEO do?
It is the process of fine tuning individual
websites so that they can be discovered, analyzed, and then indexed by
various search engines. The better the SEO techniques that fit what the
algorithms of a particular search engine is looking for, the better
that website ranks.
Why would SEO be important to a business owner?
Would it be important to
you if customers were unable to find your telephone number or find the
address of your business? I do not think that many businesses could
survive for very long in this situation.
This situation could apply to your website. And it most likely does
unless you have a professional SEO company helping you. Your everyday
web guy or IT doesn’t have a chance in today’s Internet Marketing world. Plus is it really
worth paying some guy some huge amount to do it “In house”? The answer
is “NO”
!
Organic Search Results vs PPC
We are talking about the Organic section sometimes also referred to as 'Natural section. This
is where most people go because the 'natural' results are more trusted than the paid ads.
How does it work with those search engines that everyone uses?
Potential
customers will type a word or two into the box, hit ’Enter’, and
immediately find a listing for your company’s web site. One more click
and you have another visitor. Search engines sure are great, aren’t
they?
Yes, they certainly are great, and the ’type-and-click’ scenario above
does happen very ofern. However, it doesn’t happen without a
little work.
We are talking about the Organic section sometimes also referred to as 'Natural section. This
is where most people go because the 'natural' results are more trusted than the paid ads.
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