Pay Per Click (PPC)
advertising is the leading form of search engine advertising.
PPC allows you to reach consumers when they are actively searching for your products or services,
sending qualified buyers straight to your business.
This is achieved by bidding on specific search terms, or keywords people use to find things online
(your city flowers, tubular steel, women’s shoes, your country molded plastics supply, just to name a few
of the countless possible terms a business can bid on).
Your ad will show whenever your search terms are used.
When a consumer clicks on your ad, you pay the nominal fee (could be as little as 5 cents) you bid on for
that search term.
(also known as Pay for Performance advertising), allows for complete control of your costs because
you only pay when your ad is clicked on. If your ad is displayed 1000 times and one person clicks on it,
you only pay for one click!
All major Search Engines offer PPC advertizing as well as social media platfomrs like Facebook and LinkedIn.