The Importance of a mobile-friendly Website: Google
Google announced an important change in its search algorithm for the ranking of mobile search results. Google has said this algorithm change result will start on 21/04/2015, and will arbitrate whether or not your site should rank higher in the search results.
The intent showed by Google to improve user experience is again underlined with this change to the search algorithm. The continued rise in the use of mobile has encouraged Google to optimise for the devices in the aim of making it easier for users to find mobile friendly websites.