"Learn a great deal about who your visitors are and how they interact with your website."
Web Analytics, also referred to as website traffic analysis, gives you information that you can leverage to better understand how visitors are
interacting with your website, and how you can dramatically increase your customer conversion rates.
Find out what your website visitors are doing, and how you can improve your internet marketing effectiveness. With statistics like these and a good internet marketing partner – you’ll win.
and How They Are Finding You
Every website must have business goals and defined objectives. When customers realize those goals, you have conversions. As the website owner, you can use metrics data to encourage visitors to purchase, subscribe, register, make referrals, or accomplish other goals that can be both measured and optimized. Yes, it's possible to funnel Web analytics information directly to the bottom line and turn data into dollars.
Online, almost everything can be measured: unique visitors, clicks, engagement, buzz, open rates, conversions, demographics, branding and time
spent are just a few examples of the many available metrics. Marketers and business owners like yourself embrace the very real potential of
all this information – but often feel overwhelmed by mountains of data, or stymied by the technology that delivers the solutions.
So how should you determine what to measure? Establish a data-centric company culture? Make sense of all the data, charts and numbers at your fingertips – then turn it into action? Measure across channels (even offline)? Forecast?
How do you best evaluate your Web Analytics data? Contact EworksWSI to learn more.
In case you are wondering, Web analytics isn't just all about you. Competitive data can provide an apples-to-apples comparison of you to your online competitors and your industry. WSI can help provide data that enables you to gauge metrics such as the percentage share of industry visitors to your site; the campaigns competitors are running and how well they work; benchmarking search marketing; industry conversion rates, and more.
You can learn a great deal about who your visitors are and how they interact with your website. Web analytics can tell you how they arrived at
your site -– did they arrive via a search engine, follow a link to your site, click on your pay-per-click ad, or type in your website address
directly into their browser. You can tell how long they stayed on each page, where they clicked, what pages they viewed as well as from which
page they exited your site.
Once you understand visitors' behaviour, you will be able to identify and eliminate navigational obstacles that slow down or prevent visitors from completing the conversion goal. The result will be an improved visitor experience encouraging more conversions. A WSI Consultant can show you a scientific, logically progressive way to make more money online using Web Analytics. Call EworksWSI for a meeting today!