Attracting New Customers with Content Marketing

Attracting New Customers with Content Marketing

 

 

 

  • Identify your USP,
  • Know your audience,
  • Map your content to the buying cycle,
  • Map out ideas (relevant + helpful + fun),
  • Build a content calendar



Summary

Publishing a constant flow of new content is no longer just a nice idea for businesses to demonstrate their expertise; it has become a vital online marketing activity for improving search engine rankings, driving website traffic and nurturing existing leads. Watch this video to learn five tried and tested best practice content marketing techniques.


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