Covid-19 #4: Persona-Based Marketing: Understanding Your Target Audience in Challenging Times

22-Apr-2020

Covid-19 #4: Persona-Based Marketing: Understanding Your Target Audience in Challenging Times

This webinar will discuss the importance of persona-based marketing, and how you can ensure your marketing messages address the changing motivations of your target audience during challenging times.

During this webinar, you’ll learn:
⦁    What persona-based marketing is and why defining your buyer personas can win you more business
⦁    How to strike a balance between what you want to say to your customers and what your customers want to hear
⦁    Why you need to be proactive in reviewing your previously defined marketing messages during times like these
⦁    How to address the changing motivations of your target audience during COVID-19



 

 Presenter

Digital marketing presentation by Cormac Farrelly

Cormac Farrelly 

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