If you’re in the realm of digital marketing, you’ve probably heard the phrase “inbound marketing” a couple of times. Plenty of marketers emphasize the importance of inbound marketing in their digital strategy. While it’s easy to grasp the basics, inbound marketing can be a tricky but cost-effective process that lets you convert customers organically (and save your advertising budget.)
What is Inbound Marketing?
Inbound marketing is a marketing methodology that highlights the importance of content creation to attract customers and move them through your sales funnel. ...
“Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.” - Amy Jo Martin
It’s true. by 2023, there will be approximately 3.43 billion people around the world using social media.
Because of the vast audience available on social networks, digital marketers have dived into social media branding and marketing, sharing content,
sponsoring social ads, engaging with followers and more. Marketers put in all of this effort, but if a social media strategy is disjointed from the
rest of the digital marketing strategy, it can mean a lot of spin...
Pros & Cons of popular Lead generation Strategies (You’ve probably already Heard About)
If you’re not yet familiar with these strategies, you have probably seen these buzzwords. They all work great (if done correctly). There are pros and cons for each, and some make more sense for your type of business.
Let’s start with the one that gets leads the fastest…
Google didn’t get so rich by ranking you for free. Over time they’ve shifted the search results to feature the paid advertisements while pushing the organic
(free…or “natural” results) farthe...
Well...this post is going to be a little different than in previous years, isn't it? I guess that's true of most things in 2020, so it's no longer surprising.
Usually, when December rolls around, we wax poetic about the joy of Thanksgiving, which carries into the merriment and wonder of the holiday season,
culminating with Christmas and New Year's Eve. Then we write our annual marketing predictions post and all is right in the world.
We're still going to do all of the above. And we sincerely wish you still find the joy and merriment of years past throughout the 2020 ho...
4.4 billion – that’s how many blog posts were written today. So how do
you and your company stand out in this sea of blog posts?
Having a video marketing strategy has become necessary to enhance your marketing campaign efforts. Whether it’s creating awareness or generating more leads,
the combination of video and marketing is now more relevant than ever.
This strategy gives marketers an attractive and versatile format that can be easily shared online, further accelerating brand growth.
What is Video Marketing, and Why Does Your Business Need It?
Video marketing has become a sure-sho...
Now that we live in the digital age, we are exposed to social media every single day. Why? Because social media allows us to communicate and share content
quickly, efficiently, and in real-time. When you take a look from a marketing perspective within a business, no matter how big or how small, social
media has become a necessary marketing channel that all companies need to tap into at some capacity to be successful. Moreover, if you have a stellar
social media strategy, great things will come from it, and you will see the results firsthand.
That sounds easy and doabl...
When Geneva-based Leman Aesthetic Clinic’s (LAC) new website was announced as the winner of the Medical Standard of Excellence Award at the 2020 WMA WebAwards.
It was yet another feat for WSI in winning the award for the second year, this time thanks to local WSI Digital Marketing Consultant in Switzerland,
Gabor Markus and his team. The WMA WebAwards is an annual international competition
that is organised by the Web Marketing Association, setting and recognising the latest industry benchmarks in web design and developments. Participating
since 2007, WSI has consistently pe...
Search engine optimization (SEO) is as vast as it is misunderstood. It’s one of the most essential concepts driving digital marketing
today and a must-know for marketers who want to see their business succeed online.
If you’ve spent as much time as we have researching the ins and outs of SEO, you’ve probably realized that algorithms change often, and
the strategies that work for you one day can become almost meaningless the next. It’s enough to drive even the most level-headed of marketing pros
up the wall.
Still, some things never change when it comes to SEO, and those are t...
As part of our ongoing series of digital marketing strategy webinars, we have assembled a panel of speakers who bring insights and best practices related
explicitly to driving leads and conversion rate optimization in the manufacturing field:
Neal Lappe – WSI certified agency and co-author of “Digital Minds: A Strategic Approach to Connecting and Engaging with Your Customers Online”;
Marty Greif – WSI partner, with over 25 years as a conversion expert;
Steve Condit – WSI certified agency, with 30 years’ experience in manufacturing marketing.
You can watch the recording he...
WSI is proud to announce that for the second year in a row, we have been crowned the Top Agency by the Web Marketing Association. The Top Agency Award recognizes the consistently outstanding development going on at interactive digital marketing firms. WSI outranked its global competition and won the most WebAwards in this year's
WMA WebAward competition.
Award-Winning Web Designs
Overall WSI won 13 awards in the 2020 WebAwards competition
including Best Home Building Website, Best Political Website, seven Outstanding Website WebAwards, and four Standard of Excellenc...
Throughout April and May this year, WSI conducted a free webinar series to share digital marketing tips, tricks, and best practices that you can use to
overcome the marketing obstacles you are facing in today's business world. Here is a quick recap, plus the recording from our “Ahead of the Curve”
webinar on understanding your target audience in challenging times by Cormac Farrelly from
What is a Buyer Persona?
The best definition can be found in our book, Digital Minds: A Strategic Approach to Connecting & Engaging with Your Customers...
A long time ago, marketing involved a lot of interruption. To get the word out about a product, service, or brand, marketers, and advertisers would place
ads in newspapers, between TV shows and songs on the radio, on building and billboards – hoping to catch a consumer’s attention during some other activity.
Some efforts were more subtle: paying a celebrity to wear a particular brand, or showing a beloved character in a movie using one specific type of
dish soap. Others even more closely resembled today’s content marketing, like educational brochures on a front desk, ...
So you have an Online Store – now what? The adage “Build it and they will come” doesn’t work when talking about websites, as we talked
in part one and two of our blog series.
So you will have to invest at the correct level to drive traffic and for many brands or retailers that translates to maybe 8-15% of revenue – it depends
on the market, product, and how established the business is. The trick will be to develop a marketing blueprint that builds your organic traffic,
forms your loyal customer base while also funding new customer acquisition through paid adverti...
One thing that the Coronavirus pandemic has cemented for me is that adaptability is the key to success. With no time to prepare, business owners
all over have had to suddenly pivot away from tried-and-tested strategies to the unknown and unfamiliar. This shift has led to the growth of e-commerce
(check out our multi-part series on eCommerce, A Guide To Getting Online, with part one focusing on business strategy, and part two focusing on technology) and the rise of online meetings, virtual happy-hours,
and in-home training.
When it comes to transitioning an in-person event to a ...
We concluded our Ahead of the Curve webinar series with a thought-provoking presentation on Defining Your Post-COVID-19 Digital Marketing Plan.
Carlos Guzman, one of our WSI Digital Marketing Consultants from Mexico City, did an amazing job of recapping the strategies and concepts we talked
about over the last several weeks. During his session, he shared eleven steps to help guide you through revisiting your current digital marketing activities
and making the necessary adjustments for today's marketplace.
We know that the company you went into this pandemic with from an operati...
In this second post in the series about getting online (you can find the first part here!), we are taking a look at the technology platforms and decisions you will need to make as part of that process.
You might be surprised that I didn’t look at this first, but in truth, you want to run a business, not become an IT expert. IT will become a more
significant part of your world as an eCommerce operator, but if you don’t get your strategy and mission correct first, and have good content,
then no platform will save your enterprise.
There is no doubt that these are unprecedented times, and while my grandmother might have remembered the ‘Spanish Flu’ living through a pandemic like this
is a new and scary experience. However, if we look at the impact of SARS on consumer behavior in China, then we can get an idea of what might happen
post-COVID 19 – SARS catapulted China forward to be the leading online economy.
eCommerce has been growing quickly and steadily for the last 10 to 15 years as the data from Statistica shows. Still, I believe one of the significant
impacts of COVID-19 will be to accelerate...
The WSI Ahead of the Curve webinar series continued in May with an informative session on web analytics. This time, WSI Digital Marketing Consultant,
Andreas Mueller-Schubert, joined us from the beautiful Napa Valley region in California, USA. During the presentation, he showed how he uses data and
analytics to help pivot and adjust his clients’ digital marketing strategies.
In addition to sharing several tools and tips that you can use to leverage data in your decision-making process, he also talked about the concept of
Many of our webinar attendees had...
Stripe launches in Cyprus
Stripe is now generally available in Cyprus. This means Stripe can now support businesses in 39 countries (29 in Europe) with their complete payments
platform, enabling them to sell to customers around the globe.
This launch was built almost entirely by the teams of Stripe's European engineering hub, that’s everything from new integrations with financial institutions
to extending support for Stripe’s products. The inclusion of Cyprus,the Czech Republic, Romania, Bulgaria and Malta is launch is the result of feedback
from a number of businesses ac...
Due to overwhelming demand, our digital marketing educational webinar series, Ahead of the Curve, has been extended until the end of May. This past Wednesday, we hosted our 7th webinar
and covered the topic of search engine optimization (SEO), and specifically How to Optimize Your Digital Presence During COVID-19.
During this session, WSI Digital Marketing Consultant, Mark Jaimeson, based out of Ottawa,
Canada, shared his seven SEO recommendations and strategies for thriving in this new "normal".
We’ve included a quick recap of Mark's seven tips below, along with the f...
If you’re a regular reader of our digital marketing articles, you’ll know that WSI has been in the digital marketing space for quite some time –
25 years to be exact!
So, when the Coronavirus pandemic hit, we knew we had a responsibility to share our digital marketing expertise and help businesses around the world navigate
One way we are doing this is through our Ahead of the Curve webinar
series, which aims to share digital marketing tips and best practices on key tactics that can help you overcome the marketing obstacles you’re facing
I think it’s fair to say that none of us imagined we’d be where we are today. Nor did we foresee the impact COVID-19 would have on businesses
all around the world.
We know your business has been affected in one way or the other, and we’d like to help you navigate through this crisis, so you are positioned to come
out on the other side stronger.
Over the next few weeks, WSI will be running a free webinar series to share digital marketing tips, tricks, and best practices that you can use to overcome the marketing obstacles you are facing today. Based on some of the rec...
Graphic design matters - a lot. I’m sure many of you would agree. A company’s image can rely heavily on their graphical elements. Look
at companies like Apple, Nike and Amazon. Their logos alone encapsulate each brand’s vision and personality. Each is unique in its own right.
What’s more is that their brand design never fails to carry over into other consumer-facing channels. From their social media handles to their online
ads, outdoor billboards, flyers and packaging, their brand image is consistent, attractive and identifiable.
Impactful design is the kind of stuff...
While it might seem like a lifetime ago, back in January we wrote about Google’s move to de-clutter the first page of search results. And just 8 weeks later, we’ve seen Google make even more substantial
updates that SEO pros should be watching intently.
To quickly recap, the clean-up we discussed two months ago aimed to streamline a searcher’s online experience by de-duplicating search results.
URLs in position zero with a featured snippet would no longer appear anywhere else on search engine results pages (SERPs) as they
had previously. This update was great for u...
A painful reality for today’s business owners is that average, run-of-the-mill digital marketing won’t cut it. Today’s strategies need to outperform your
competition and resonate with customers. Unfortunately, these strategies are fairly complex and in a state of constant change.
A large part of our work at WSI is geared towards helping business owners navigate the digital space. So even though we’re a full-service
marketing agency, our educational and training programs are near and dear to each of
our Consultants. After all, learning from and sharing knowledge with other like-...