Most marketers are familiar with a traditional sales funnel where leads filter from the top down, encountering various stages of the funnel before converting to customers at the end of the sales process. However, with the increasing impact of social selling and social media, a lead can convert at any stage of the process. As a result, many are beginning to wonder if pay per click (PPC), the more “traditional” of the digital marketing tactics is still an effective method for generating qualified leads for businesses.
As a specialist in the 4 pillars of digital marketing – search, site, social and mobile, I am as passionate about effect
All digital marketers know that pay per click advertising is a great tool to enhance site traffic and increase online leads. Its effectiveness can be attributed to the 3 common characteristics that all great marketing campaigns have – it’s targeted, predictable (to a certain extent) and measurable. The challenge arises when clients or marketing managers spend a considerable budget on pay per click advertising but do not see corresponding returns. If your digital advertising (http://www.wsionlinebusiness.co.za/digital-advertising-tools-toolbox/) spend is not bringing you the results you want, it may be time to take a good, hard look at you
I thought I did, but then I read something that made me realize I don’t know the truth about customer loyalty. Or I don’t have a mindful understanding of it, even though my subconscious does (and yours does surely too); which is funny, because the truth about customer loyalty has a lot to do with the subconscious.
Let me explain.
The “something” I read is an article by A.G. Lafley and Roger L. Martin called Customer Loyalty Is Overrated . The following excerpt is the culprit of my aha! moment on the truth about customer loyalty:
Research into the workings of the human brain suggests that the mind loves automaticity more
So, if you have been following me on blogs and LinkedIn, it’s likely you’ve learned a little bit about Paid Search Advertising and how it all works. If not, you can refer to the articles PPC effectiveness: Highly effective PPC tactics are most commonly used (/eworkswsi-cyprus-internet-marketing-blog/ppc_effectiveness_highly_effective_ppc_tactics_are_most_commonly_used) and Paid Search: How Does It Work? (https://www.linkedin.com/pulse/paid-search-how-does-work-erin-ward). Both articles will give you great insight into the fundamentals of Paid Search.
But when should you actually use paid advertising? As a digital marketing consu
Are you a business owner challenged with finding enough qualified leads for your business? Don’t worry, you are not alone! This is one of the top questions we get on a regular basis. It’s the classic catch-22; you have a million things to do to support your business and it would be great to solve the ongoing issue of finding enough people who want to buy your product or service on a regular basis. This blog article will explain the various paid search advertising tactics that a company can use to start generating leads quicker for their business.
1. Good Paid Search Starts with Great Keyword Research
I have a friend who, for lack of a better way to describe it, often resists technology. For at least five years, he refused to get a smartphone. Instead, he lagged well behind the societal curve by clinging to his flip-phone. Don’t get me wrong, flip-phones were great and played an important role in the evolution of the cell phone. But there’s something fascinating about shunning a better and more efficient technology.Given how movies like Her and shows like Black Mirror depict the dangerous impact technology has on our society – or that most of us spend more time than we’d like with a screen in front of our face – it’s possible my friend
Over the last six years, content’s relationship with the marketing world has been a wild ride.
Content was all the rage during the honeymoon stage. There were late nights, long conversations and no matter what, everything turned out rosy. The content itself didn’t matter – as long as you had more of it than your competitors, you were winning the content marketing battle.
As content became mainstream and more companies joined the scramble to publish as often as they could, distribution – and even more frequent content – were the next big tenets of content marketing. But hey, things were still fun so why not enjoy it?
Using Video with Marketing Automation Marketing Automation Facts
In 2015 only an estimated 0.1% of all US SMBs had invested in Marketing Automation. Top performing SMBs report improvements in lead quality, sales effectiveness and lead pipeline growth within 6 months after an investment in a Marketing Automation tool. But how do they achieve this? One innovative way is to integrate video marketing into marketing automation.
Generate, nurture and qualify new Leads through Video
Marketing automation has been around for years, and video has been around even longer. But using these two tools together is uncharted territory for ma
Valentine’s Day is just around the corner. Love is in the air – or maybe that’s just store-bought chocolate. Either way, February is all about relationships. And when it comes to picking a marketing automation platform, it’s important to choose the right fit for your business, particularly if you work for an agency. But how do you go about finding the “Prince (or Princess) Charming” of marketing automation solutions?
Here are the top ten considerations for agencies when choosing a platform.
1. Key features
Don’t pay more for features you aren’t going to use. Know what you really need.
Have you ever gone out w
For a large number of people, accessibility is a part of everyday life. Accessible designs, devices and services are depended upon by millions of disabled people so they can interact with the world in much the same way a person without disabilities does.
For everybody else, accessibility is something we have passive experience with. We notice accessible ramps and seats, but don’t engage with or give them any thought. For people without a disability who also don’t have a disabled friend or family member, it’s very easy to take accessibility for granted, which is probably a safe assumption about most people reading.
As the wor
Digital Marketing 101: Domain Names
Selecting the perfect domain name is crucial to your marketing efforts because the cost of changing it in the future can be very painful. Not only will it be part of your company brand, the name can actually influence consumers and search engines. If you change it in the future you may have to go back and update all of your collateral material, and even worse, negate any search engine influence that you built up over time.
Authors Note: This is an excerpt from Chuck Bankoff's Book “25 Website ‘Must Haves’ For Driving Traffic, Leads & Sales”. You can download your copy at the end of t
Sometimes it can seem like there are almost no sure bets in the marketing business. We’ve all been there: Your PPC and Facebook campaigns seem to work and you seem to be targeting the right audience, but there’s a lack of definitive data to prove it.
Well, what if you could eliminate the guesswork from marketing entirely? What if you could leave behind the one-size-fits-all messaging as we see it too often in Cyprus and double down on relevant campaigns? What if you could more effectively segment and market to highly specific target audiences?
You’re in luck, because, yes, you actually can do all of this. And no, it’s not magic –
Pros & Cons of popular Lead generation Strategies (You’ve probably already Heard About)
If you’re not yet familiar with these strategies, you have probably seen these buzzwords. They all work great (if done correctly). There are pros and cons for each, and some make more sense for your type of business.
Let’s start with the one that gets leads the fastest… Pay-Per-Click (PPC)
Google didn’t get so rich by ranking you for free. Over time they’ve shifted the search results to feature the paid advertisements while pushing the organic (free…or “natural” results) farther down the page. PPC is the single
Sharing pictures of your adorable pets and scrumptious brunch is not synonymous with business to business (B2B (https://eworkswsi.worldsecuresystems.com/b2b-e-commerce)) marketing. Yet research (https://omobono.com) has revealed that: “79% of B2B marketing specialists polled rated social media as the most effective marketing channel, with 38% noting that if they had extra budget for next year, they would spend it on social media. The requirements of a viral world have resulted in changing demands on the marketing community.”
Let’s look at how this social selling technique (http://www.eworkswsi.com.cy/eworkswsi-cyprus-internet-ma
2016 is finally coming to a close, and what a year it was! We hope you accomplished all your business goals and are forging into 2017 with a full head of steam. To help you with this, we recently posted our 2017 marketing predictions (/eworkswsi-cyprus-internet-marketing-blog/2017-and-beyond-5-marketing-predictions), which is something we also did for 2015 (https://www.wsiworld.com/blog/5-digital-marketing-predictions-2015/) and 2016 (https://www.wsiworld.com/blog/5-predictions-for-the-marketing-world-in-2016/). As usual with predictions, our results were a mixed bag, but we continue to find that looking ahead better prepares us for
You know how when you go to the grocery store and randomly see Lays chip display in the dairy section? Or chocolate at the end of the canned vegetable aisle? These displays are put in these odd spots for a reason: to see what customers will do, and whether they’re more likely to buy these specific products in this spot vs. their normal, chip and candy aisle spots.
It goes without saying that the stores know exactly how many units of each product are sold and the location from which customers grabbed them. Without accurate analytics on their products and customer tendencies, there would be no purpose in moving items around the sto
Reports and data are a wonderful thing for strategic direction in our businesses – but only provide us value if we know how to read and interpret them!
How often have you received a report, or had to issue a report, only to wonder how useful the exercise was? Your boss is demanding a return before spending another dime on marketing, but everyone is unsure how to measure effectiveness. If we understand how to capture and utilize data with the right analysis, it can really make our decision making so much simpler. We’ve put together a quick list of the types of data that will save you money and time in your digital advertising eff
Marketing automation is all the rage these days, and for good reason: it frees up humans to do things humans are good at, and automates repetitive and mundane tasks. With marketing automation technology improving by the day, it’s easy to see why it’s become so prevalent.
A word to the wise, though: just because you engage with and implement marketing automation processes doesn’t guarantee you marketing automation success. It’s like anything else in life, you need to put in time and effort to hone your skills in order to generate the best results.
To help you avoid turning what should be a time-saving process into an inefficient an
Well, it’s that time of the year again: the one where we make a few predictions for the marketing world, and revisit our past prognostications. We started doing these prediction posts back in 2014 after we read Rand Fishkin’s annual predictions (https://moz.com/blog/6-predictions-for-the-marketing-world-in-2014). In case you’re curious about how how our future-telling escapades have gone, read our 2015 (https://www.wsiworld.com/blog/5-digital-marketing-predictions-2015/) and 2016 (https://www.wsiworld.com/blog/5-predictions-for-the-marketing-world-in-2016/) marketing prediction posts.
As usual, we’re going to grade last year’s predict
In a world where there’s a constant battle for our attention – as people, as employees and as consumers – it’s important to keep in mind that our lives are still dependant on 1:1 relationships. It’s easy to get lost in our work and neglect friends and family, and even though there’s no substitute for quality time with the people who know us best, we try. As humans, we crave and thrive off the energy of social connections and personal interactions, even if they’re with people outside our inner circle.
Think about the things that make up your daily routine, such as getting a morning coffee on the way to work. If you’re like most people,
There are huge differences from country to country in Europe in mobile data (LTE) that a monthly 30€ contract delivers. Rare are mobile providers that provide real unlimited mobile data usage. It is mostly the Nordic countries that offer unlimited mobile data for a 30€ monthly contract.
The German magazine Der Spiegel in cooperation with Statista published the below mobile data comparison volume by EU country.
Graphic 1: Mobile Internet tariffs per EU country - How much mobile data can you get for a 30€ contract?
In 6 countries a mobile data contract of a maximum of 30€ will let you download unlimited mobile data. In De
In this age of technology, efficiency is an evolving concept. What was efficient a year ago may not be as efficient today; heck, the best way to accomplish a task last month is probably no longer the optimal way to do it. Technology and innovation have a huge impact on both our professional and everyday lives.
Think about the things you do daily, even the simple ones right after you wake up in the morning. Your alarm, now set on your smartphone or other digital device, rouses you from your slumber. Then you brush your teeth with an electric toothbrush and mosey on downstairs to make an extremely convenient co
The future of marketing automation is unknown, but exciting to imagine. And the field continues to grow at an amazing rate. On average, 49% of companies today are using marketing automation (http://www.emailmonday.com/marketing-automation-statistics-overview) platforms, which help marketers make smarter, more informed decisions on budgeting, while improving their efficiency. From email to social media, automated resources take some of the burden off human resources and speed up many business processes.
Marketing automation is the hub of marketing intelligence, tracking a buyer’s individual journey from awareness to decision. It
One of the wonders of email communication is most of us carry it with us everywhere we travel. Our inboxes are in our pockets, which means we can, and most often do, read our email messages while we’re on the go.
As a society in 2016, we’re busy people. Places to go, people to see, money to make – there never seems to be enough time in the day. Properly executed mobile-friendly email campaigns are such effective time-saver for consumers that they’ve become the standard for email communication. For businesses and marketers, this means any emails that are not mobile-friendly are at risk of alienating what is likely a growing group
As a marketer, I’m aware of how and when I’m marketed to. One of the ways most of us are marketed to every day is by email. We receive so many emails that Google, one of the largest providers, gave us three inboxes to keep things sorted – and it still isn’t enough!
Here’s what I’m seeing with email, though: some good, more bad and most of the email I get is ugly. And not just normal ugly, we’re talking Clint Eastwood staring you down in a three-way duel ugly. Yeah, that bad.
What follows is a rundown – not a staredown – of some real email marketing messages I’ve received over the last few months. Hopefully these examples giv