How often have you heard the term multi-channel thrown around as a marketing jargon? Quite often, I bet! You may have also heard about the concept of “cross-media”
used whenever a marketer has presented a strategy. In today´s advertising world, campaigns are being designed to constitute a mix of “traditional”
and “digital” media. Agencies understand that consumers and buyers are impacted by several kinds of media. Therefore, they are more frequently combining
both traditional and digital media into their campaigns. This is referred to as cross-media campaigns.
Do keep in mind ...
Worldometers reports that 2,229,710 blogs were written today. And, it’s only 10:h35 in the morning, Cyprus
One blog is published every second, 59.3 million every month. So how many blogs are published every year? Do the math!
The point I am trying to make is that there is a staggering amount of content available on the internet. Between 1994, when the
first blog was created, until now, the online space has been flooded with content. With the popularity of blogs as an inbound marketing tool showing
no signs of abetting, all businesses small, medium, and big continue to ad...
WSI Presentation on Digital Marketing’s Role in Maximizing ROI Wows Business Community in Costa Rica
Co-Founder Dan Monaghan Highlights Social Selling as an Example of Global Internet Trends that Companies Should Leverage
Nicosia, Cyprus, December 8, 2017 – WSI, the world’s largest network of Digital Marketing Consultants was in Costa Rica earlier this month
at the Essential B2B Forum 2017, an event organized by Costa Rica’s country brand, Essential Costa Rica. WSI Co-Founder, Dan Monaghan, the main speaker
of the event, had the audience spellbound with his presentation on how bus...
We’re less than a month away from Christmas and the New Year, which means it’s time for another round of our bold predictions for the marketing world.
As always, I want to mention the reason we started doing these prognostication posts: Rand Fishkin’s annual predictions, something he started doing
way back in 2011. In case you’re curious about our fortune-telling prowess, read
our 2016 and 2017 marketing prediction posts.
As usual, we’ll grade last year’s predictions before we allow ourselves to make another set but let’s get serious, we’re going to p...
Most digital agencies in Cyprus promote themselves as omnichannel marketing experts in their briefs and creative pitches. Omnichannel marketing and other
similar terms are the current buzzwords in the marketing world. Some marketers are doubtful, and may think might think these concepts are short-lived,
more of fads. But when approached right, you will understand that it is not so.
So, what is omni-channel marketing?
Well, according to Sara Skrmetti, Senior Director, Social in MediaMath, it means aligning your technology, data, metrics and organizational structure around
Google has released the new Chrome browser version 62, which is estimated to affect 60% of Web browsers. One of the primary focus of this
update is a warning related to missing or improperly configured security certificates. Users who access any website, which does not have an HTTPS certificate installed, will be notified that the website is considered “Not Secure”.
This means that if a website does not have a properly set up or configured security certificate, there can be negative rank and organic traffic consequences
as this warning will undoubtedly have an im...
From June 13th 2014, the EU has strengthened and harmonised the Consumer protection rules.
The Consumer Rights directive applies the same way in all EU countries (including Cprus!) which means that consumers europe-wide can always be sure about the rules that apply when
cross-border purchases are made.
In the same way, traders, e-commerce owners and other businesses in EU countries also know what they have to provide in terms of consumer rights.
What does the directive mean for e-shops in Cyprus?
So called hidden charges are banned as well as other cost tra...
Your landing page plays a vital role in the lead generation process. This is most often the place that visitors will land when finding your PPC ad, clicking your Facebook post, even finding you in a search. Whether or not visitors sign up and become leads will
always come down to their initial experience with your business. Despite the benefits that landing pages have to offer, many businesses treat these
pages as an after-thought. Your landing page gives visitors their very first introduction to what you have to offer. In just a few seconds, those visitors
will either be intere...
Every business that competes in a local market and for localized results in Search Engine Result Pages (SERPs) will need to conduct local search audit
regularly, apply diverse optimization strategies, and diligently work at improving the visibility and positive exposure of their business online.
Your potential customers are looking for the fastest path to the information they value. Google, the most powerful search engine on the planet, is working
hard to serve the most relevant and personalized results to their users in the quickest way possible. Also, with the growth in the number...
In the midst of all the hype about artificial intelligence (AI), you may occasionally pause to ask: “What’s new here?” After all, did we not
have machine learning applications 10 (or maybe even 20) years ago? In the marketing domain specifically, you may be asking how today’s AI is different from, say, an application that has been personalizing real-time content insertion for
The best way to answer that could be to consider the evolution of AI in the areas of driving and transportation. In the past, the applications of AI
Although the term “artificial intelligence” or AI has been popular for decades, recent discussions on “cognitive learning,” “cognitive computing,”
and “cognitive algorithms” have made everyone more conscious of the implications AI has on our daily lives. AI is one of those topics that generate
contradictory feelings. On the one hand, we are impressed by the concept. We are also enthusiastic about the opportunities AI can open up as it touches
all kinds of lives. On the other hand, though, there is fear. The movie industry has played a crucial role in not only familiarizing AI bu...
I hate to say this, I really do, but I’ll say it anyways. A significant number of companies in Cyprus are, as of today, losing customers. And they don’t
even realize it’s happening.
Why? Because they don’t understand the importance of future-proofing their business!
Let me explain: Way back in 2015 during the brief run of our podcast, WSI’s co-founder, Dan Monaghan, discussed the value of businesses keeping their eyes on the digital horizon.
To quote Dan directly, he said that, “Being aware of the digital horizon – even if it’s way off in the distance – is one of the best things a ...
New President Resolves to Accelerate WSI’s Global Brand Expansion Plans
WSI, the world’s largest network of Digital Marketing
Consultants today announced the appointment of Valerie Brown-Dufour as its President. Valerie has played a vital role in providing strategic directions
to the company’s operations across various departments since 1999. Prior to this promotion, she was the Chief Operating Officer at WSI. In this role,
she was responsible for providing support and education to the company’s global franchise system and managing the innovation of the WSI business model.
Confused by SEO concepts? Wondering how to sift through all the jargon to find some simple answers? We understand your frustration. For many business owners
and marketers, it is hard enough trying to keep your website ahead of your online competitors without getting side-tracked by confusing search engine
optimization terms. Anything specific about SEO in Cyprus?
To help you get a better idea of some of the most commonly confused SEO concepts, we have put together a mini-glossary of the widely used jargon. Keep
reading to find out more about ranking, algorithms, SERPs and...
If you’re an entrepreneur in Cyprus who’s just starting out, a “hands-on” SMB owner, or a marketer with a relatively small budget, the chances are that
you want to make every marketing € count. Fortunately for you, there are some great digital marketing tools to help in executing your
marketing strategy and getting the best possible results from your budget. Harnessed effectively, these tools will help you manage different digital
activities, hone, automate, and maximize your business’ performance. Below I have listed out a diverse mix of tools that cover a variety of dig...
You’re only as good a marketer as your boss thinks you are. I’m kidding…that’s not true, or at least not completely true.
What is true, is that perception is the reality. The reality is, you’ve been handed an opportunity to make a difference. A difference in your companies’
successes, and a difference in your personal success. A successful marketer has their pulse on the marketplace and their target audience. They’re also
able to create the right buyer personas for their company, devise a long-term lead nurturing strategy, and provide a few alternative marketing options
Time flies, doesn’t it? It seems like only yesterday I wrote my marketing predictions post for 2017. Yet here we are, less than three months from Christmas and then
This time of year tends to get busy, with preparations for Thanksgiving, Halloween and Christmas taking up much of our extra time and energy. One thing
we don’t do early enough, however, is look for ways to improve (usually we wait until New Year’s Day to do this…and we all know how that turns
The same is true for businesses. January is often the month in which new strategies are discussed an...
Big data refers to the cumulative data sets that your company acquires over the years. This includes customer information, statistics and any other relevant
business information that gets generated in your business. According to contenttools.com, only 12% of the data that a company generates is used, meaning
that 88% of the information available out there can be transformed into valuable content.
While many retailers in Cyprus have already started using big data to identify shopping trends for years, using information that the company has generated
to drive marketing efforts i...
A couple of statistics that LinkedIn shared in a recent blog post reflects its growing popularity in the B2B community. 80% of B2B leads come from LinkedIn,
46% percent of social media traffic coming to B2B company sites is from the same platform, and an overwhelming 79% of B2B marketers say LinkedIn is
an effective source for generating leads! In other words, if you operate in the B2B world, there’s no way you can stay oblivious to the growing prowess
of this social media platform.
LinkedIn, along with other popular social media platforms have changed the way the business worl...
The power of video marketing is undeniable. According to Forrester Research, videos are 50 times more likely to receive an organic first page ranking than
traditional text pages. If you’re considering a video marketing strategy, take note of these lesser known video marketing secrets you can use to attract
prospects and clients:
Develop a cliffhanger
Cliffhanger endings will add a suspense element to your video. To do this effectively, create a series of videos that are like short episodes. The ending
of each video should make the viewer want to watch the next one find ...
It’s official! WSI is not only the world’s largest network of digital marketing thought leaders, but we’re also a Top Franchise Brand! Entrepreneur magazine
has ranked us #104 in its first-ever list of Top Franchise Brands in 2017.
As an innovative digital marketing agency with offices in over 80 countries including Cyprus and an impressive client portfolio, we’ve always owned some
serious bragging rights. WSI certified Digital Marketing Consultants such as EworksWSI in Cyprus have helped more than 100,000 businesses grow by leveraging our global expertise, a specialized partne...
To improve the effectiveness of your marketing campaigns, traditional and digital marketing need to work together. While digital marketing is increasing
its influence and popularity, tried and tested traditional marketing methods that have yielded successful results have their own sphere of influence
and should be included in a comprehensive marketing campaign. As marketers, you should look at integrating both digital and traditional marketing
tactics to help in maximizing your marketing results.
In this blog post, we will share three easy ways to ...
If you manage your own website that has forms on web pages that are HTTP (not HTTPS), you likely have received an email from Google Search
Console warning you that starting in October 2017, these pages will be marked with a ‘Not Secure’ warning in Chrome. (A copy of one of those email
notifications is below). If you haven’t received an email, but manage websites that are HTTP and have pages with forms capturing some sort of customer
data (eg. contact us form) you STILL need to pay attention and update your sites to HTTPS before October 2017 to avoid having tis message displayed
On our EworksWSI blog, we write a lot about specific
marketing tactics and industry news. There’s also been a fair amount of digital ink spent on process related topics, like the importance of strategy
and a great customer experience.
We try to dive as deep as we can while remaining relevant to a wide variety of businesses.
This post, however, is different. A couple recent conversations with friends and co-workers shed light on something I’ve never considered but know is absolutely
true: service is a form of marketing.
Now when I say “service” most of you will think I me...
WSI Has Won a Total on 75 WMA Awards Since 2007!
Toronto, Canada, September 12, 2017 – WSI, the world’s largest network of Digital Marketing Consultants, continued its winning streak that started in 2007 by bringing home another 7 awards in the 2017 WebAwards, produced by the Web Marketing Association (WMA). With 6 Standard of Excellence Awards across various industries and a Best Website Award in the Biotechnology category, WSI’s total WMA Awards tally has reached 75 since it started entering the web and mobile web competitions in 2007.
The WMA WebAwards is a prestigious annual...