EworksWSI Cyprus Digital Marketing Blog

Last Post added on 28-Jun-2020 | Total Posts: 370

EworksWSI Cyprus on digital marketing trends in SEO, Social Media, Mobile and specifically Internet Marketing related to Cyprus. Subscribe to our RSS feed: RSS


Moving Your In-Person Event Online

Wednesday, July 01, 2020    Comments (0)    Permalink  
One thing that the Coronavirus pandemic has cemented for me is that adaptability is the key to success. With no time to prepare, business owners all over have had to suddenly pivot away from tried-and-tested strategies to the unknown and unfamiliar. This shift has led to the growth of e-commerce (check out our multi-part series on eCommerce, A Guide To Getting Online, with part one focusing on business strategy, and part two focusing on technology) and the rise of online meetings, virtual happy-hours, and in-home training. When it comes to transitioning an in-person event to a ...  

11 Steps to Redefining Your Digital Marketing Plan Post-COVID-19

Sunday, June 28, 2020    Comments (0)    Permalink  
We concluded our Ahead of the Curve webinar series with a thought-provoking presentation on Defining Your Post-COVID-19 Digital Marketing Plan. Carlos Guzman, one of our WSI Digital Marketing Consultants from Mexico City, did an amazing job of recapping the strategies and concepts we talked about over the last several weeks. During his session, he shared eleven steps to help guide you through revisiting your current digital marketing activities and making the necessary adjustments for today's marketplace. We know that the company you went into this pandemic with from an operati...  

A Guide to Getting Online: Part Two - eCommerce Technology

Thursday, June 25, 2020    Comments (0)    Permalink  
In this second post in the series about getting online (you can find the first part here!), we are taking a look at the technology platforms and decisions you will need to make as part of that process. You might be surprised that I didn’t look at this first, but in truth, you want to run a business, not become an IT expert. IT will become a more significant part of your world as an eCommerce operator, but if you don’t get your strategy and mission correct first, and have good content, then no platform will save your enterprise. Thankfu...  

A Guide to Getting Online: Part One - Business Strategy

Friday, June 12, 2020    Comments (0)    Permalink  
There is no doubt that these are unprecedented times, and while my grandmother might have remembered the ‘Spanish Flu’ living through a pandemic like this is a new and scary experience. However, if we look at the impact of SARS on consumer behavior in China, then we can get an idea of what might happen post-COVID 19 – SARS catapulted China forward to be the leading online economy. eCommerce has been growing quickly and steadily for the last 10 to 15 years as the data from Statistica shows. Still, I believe one of the significant impacts of COVID-19 will be to accelerate...  

Tracking Insights that Matter with SMART Goals

Wednesday, June 10, 2020    Comments (0)    Permalink  
The WSI Ahead of the Curve webinar series continued in May with an informative session on web analytics. This time, WSI Digital Marketing Consultant, Andreas Mueller-Schubert, joined us from the beautiful Napa Valley region in California, USA. During the presentation, he showed how he uses data and analytics to help pivot and adjust his clients’ digital marketing strategies. In addition to sharing several tools and tips that you can use to leverage data in your decision-making process, he also talked about the concept of SMART goals. Many of our webinar attendees had...  

Stripe: A new Payment Gateway for your ecommerce site is now available in Cyprus

Monday, June 01, 2020    Comments (0)    Permalink  
Stripe launches in Cyprus Stripe  is now generally available in Cyprus. This means Stripe can now support businesses in 39 countries (29 in Europe) with their complete payments platform, enabling them to sell to customers around the globe. This launch was built almost entirely by the teams of Stripe's European engineering hub, that’s everything from new integrations with financial institutions to extending support for Stripe’s products. The inclusion of Cyprus,the Czech Republic, Romania, Bulgaria and Malta is launch is the result of feedback from a number of businesses ac...  

7 Strategies for Optimizing Your Digital Presence During COVID-19

Monday, May 25, 2020    Comments (0)    Permalink  
Due to overwhelming demand, our digital marketing educational webinar series, Ahead of the Curve, has been extended until the end of May. This past Wednesday, we hosted our 7th webinar and covered the topic of search engine optimization (SEO), and specifically How to Optimize Your Digital Presence During COVID-19. During this session, WSI Digital Marketing Consultant, Mark Jaimeson, based out of Ottawa, Canada, shared his seven SEO recommendations and strategies for thriving in this new "normal". We’ve included a quick recap of Mark's seven tips below, along with the f...  

6 Ways to Use Video Marketing Across Your Business [WEBINAR RECAP]

Tuesday, May 19, 2020    Comments (0)    Permalink  
If you’re a regular  reader of our digital marketing articles, you’ll know that WSI has been in the digital marketing space for quite some time – 25 years to be exact!  So, when the Coronavirus pandemic hit, we knew we had a responsibility to share our digital marketing expertise and help businesses around the world navigate through COVID-19. One way we are doing this is through our Ahead of the Curve webinar series, which aims to share digital marketing tips and best practices on key tactics that can help you overcome the marketing obstacles you’re facing to...  

A COVID-19 Webinar Series You’ll Want to Attend

Friday, May 01, 2020    Comments (2)    Permalink  
I think it’s fair to say that none of us imagined we’d be where we are today. Nor did we foresee the impact COVID-19 would have on businesses all around the world. We know your business has been affected in one way or the other, and we’d like to help you navigate through this crisis, so you are positioned to come out on the other side stronger. Over the next few weeks, WSI will be running a free webinar series to share digital marketing tips, tricks, and best practices that you can use to overcome the marketing obstacles you are facing today. Based on some of the rec...  

Graphic Design for Small Businesses: Fake It ‘Til You Make It

Friday, April 10, 2020    Comments (0)    Permalink  
Graphic design matters - a lot. I’m sure many of you would agree. A company’s image can rely heavily on their graphical elements. Look at companies like Apple, Nike and Amazon. Their logos alone encapsulate each brand’s vision and personality. Each is unique in its own right. What’s more is that their brand design never fails to carry over into other consumer-facing channels. From their social media handles to their online ads, outdoor billboards, flyers and packaging, their brand image is consistent, attractive and identifiable. Impactful design is the kind of stuff...  

Navigating the Stormy Weather of Google SERPs

Monday, April 06, 2020    Comments (0)    Permalink  
While it might seem like a lifetime ago, back in January we wrote about Google’s move to de-clutter the first page of search results. And just 8 weeks later, we’ve seen Google make even more substantial updates that SEO pros should be watching intently. To quickly recap, the clean-up we discussed two months ago aimed to streamline a searcher’s online experience by de-duplicating search results. URLs in position zero with a featured snippet would no longer appear anywhere else on search engine results pages (SERPs) as they had previously. This update was great for u...  

Your First Look at WSI’s New Digital Minds Book

Saturday, April 04, 2020    Comments (0)    Permalink  
A painful reality for today’s business owners is that average, run-of-the-mill digital marketing won’t cut it. Today’s strategies need to outperform your competition and resonate with customers. Unfortunately, these strategies are fairly complex and in a state of constant change. A large part of our work at WSI is geared towards helping business owners navigate the digital space. So even though we’re a full-service marketing agency, our educational and training programs are near and dear to each of our Consultants. After all, learning from and sharing knowledge with other like-...  

Important Lessons for Marketing Your Business in a Post-Coronavirus World

Friday, March 20, 2020    Comments (0)    Permalink  
Like many of you reading this, I’m writing this blog post in self-isolation. Not because of any viral symptoms - thankfully - but because this is the new reality for both our personal and professional lives. At least for the time being. And on behalf of our WSI family, I hope you are staying healthy and continue to take the recommended precautions. From sporting events to conferences and even air travel, cancellations were announced in droves over the course of the last several weeks. COVID-19 has sparked turmoil around the globe and as we all adjust, businesses everywhere - our...  

5 Ways You’re Sabotaging Your Own Landing Page Conversions

Friday, February 28, 2020    Comments (0)    Permalink  
It’s a sad tale we’ve heard time and time again in this industry: “my ad gets hundreds of clicks, but almost no conversions.” After triple-checking for broken links or faulty submission buttons and re-analyzing your target audience, you’re left wondering why your visitors still aren’t converting. Something must have happened while these visitors were on your landing page. Maybe they each experienced web outages at the exact moment they were submitting your form. Perhaps Chrome, Safari and FireFox web browsers everywhere crashed and prevented anyone from completing the form. (It...  

Google's Deduplication Spoils SERP Double-Dipping

Saturday, February 22, 2020    Comments (0)    Permalink  
Mere weeks into the new year and Google has gifted all of us with a fairly significant update to featured snippets. And if you've followed our recent advice to add ‘keep a very close eye on Google’ to your list of New Year’s resolutions, then you might already know all about it. (And if not, no panic - we got you covered). In under a week, the update has been impactful and, naturally, a hot topic among marketers and business owners everywhere. I’ll discuss some background info behind this update, what it’s affected so far, and what you should watch out for as you continue t...  

Improve Your Digital Reputation With Social Media and Content

Friday, February 07, 2020    Comments (0)    Permalink  
Building your brand takes time and resources, and in today’s connected world, the reputation that you’ve worked so hard to build can be tarnished with just a few keystrokes. Your company's information can quickly go viral, which is great - if it’s the kind of information that draws in consumers. Like it or not, what’s said about your company online can make or break your success. Fortunately, utilizing social media and content can help you to improve your digital reputation.   Be a Social Media Maven Marketers of yesteryear understood the importance of networking. Heading t...  

Keep Your Professional New Year’s Resolutions in Check

Wednesday, January 22, 2020    Comments (0)    Permalink  
Here we are: two weeks into a shiny new decade and - if history proves correct - some of you are already struggling with those infamous New Year’s resolutions. According to research on this, only 8% of those who make a list of resolutions succeed. (Yikes!) But no judgement here. We’re all guilty. Sometimes life happens and old habits are tough to break. The thing that struck me recently is the kind of resolutions most people talk about. We’ve all heard the usual M.O. when it comes to resolutions: “This year, I will save more money…exercise more...quit smoking...l...  

7 Year-End To-Dos That Everyone Forgets About

Thursday, December 19, 2019    Comments (0)    Permalink  
We are so close to the holiday break that I can pretty much taste the eggnog. For most professionals, end-of-the-year tasks have been in full swing for several weeks now. Many of us are powering through this holiday homestretch until the usual festivities mandate we celebrate with friends and family and/or get some much needed R&R. In our EWorksWSI team we are all looking forward to some downtime for the holidays! But, until then, businesses everywhere are BUSY: - the year’s budget, revenue and profits are in review… - tax documents are being prepped... - hol...  

5 Simple Things to secure Your Domain Name for longterm

Monday, December 16, 2019    Comments (0)    Permalink  
Domain Name Ownership Strategy Your website domain name is important for your company! As a beginning it wasn't easy to register a good domain name for your business. What is it worth to your company now? Think of all investments your company has made over the years; they are all dependent on your domain name: Email: Your email addresses are associated with your domain name, if you lose your domain name, you may not be able to recover your emails (this may depend on how you have the email set up initially). At a minimum you have to contact all your existing clients an...  

The Future of Marketing: 5 Predictions for 2020

Friday, December 13, 2019    Comments (0)    Permalink  
December is always so bittersweet, what with the holidays and the realization that another year has come and gone. This year, we’re all forging ahead into the next decade (sounds weird to call it the ‘20s!) and are  excited for what is around the corner. I hope you and yours have a wonderful start to 2020. One of the annual traditions we have around here is our yearly predictions for what’s to come on the marketing front. This tradition dates back to 2014 (see past predictions for 2015, 2016,2017 , 2018 and 2019) and it’s a chance for us to analyze past trends, ...  

The Anatomy of a Full-Service Social Media Team (Part 2)

Monday, December 02, 2019    Comments (0)    Permalink  
Last time I jumped on here, we looked at what a realistic social media team of today should be comprised of. To recap, it is not a good idea to stick an entire social media strategy on one junior Marketing Coordinator. Not unless you want your social strategy to accomplish the bare minimum, hinder your ROI, while ultimately burning out your coordinator. Simply put, a full strategy deserves a full team. A few weeks ago, the first group of professionals recommended for a full-service social media strategy team included: A Social Media Manager A Social Media Content Crea...  

The Anatomy of a Full-Service Social Media Team (Part 1)

Friday, November 29, 2019    Comments (0)    Permalink  
Pretty much anyone and everyone who has spent some time building a social presence online for a brand knows this one truth: It. Is. TOUGH. It’s so much more than the daily tweet announcing your latest product launch. Those were the good old times of the social media world. These days, businesses - both small operations and large enterprises - require time and energy to truly thrive in the social space. Your social channels are no longer just online spaces to fill; now they're places that help your business grow. And since the social media space has evolved, so, too, has the prof...  

Expert Roundup: How Is BERT Impacting Search?

Tuesday, November 26, 2019    Comments (0)    Permalink  
Lately you might have heard or read a lot of marketing chatter about some dude named Bert. And while I would love to regale you with a tale about a quirky, yet lovable gentleman from the South, I can’t. This particular Bert is actually Google’s BERT - their recently released search algorithm that appears to have some businesses nervous about their SEO strategies...arguably with good reason. Why? Well, the kicker with this algorithm update is that you can’t really optimize for it. (Pausing now for collective gasp). So if your business is currently executing a content marketi...  

Fix your Ecommerce site and solve the Empty shopping cart problem

Friday, November 22, 2019    Comments (0)    Permalink  
Why is Your eCommerce Store Losing Sales? Is your eCommerce website plagued with the empty cart syndrome? Does your site suffer from low conversion rates? Does it generate less leads and even lesser sales? If you’ve been nodding a “yes” for all the questions, you may be making some critical mistakes. We’ve created a list of mistakes to avoid in order to boost your e-commerce site’s performance. 1. Write good Product Descriptions Your customers can't touch your product before they buy it in your eShop. They want to obtain all the information they need to be sure that they make the ...  

How to Build a Marketing Tech Stack

Tuesday, November 19, 2019    Comments (0)    Permalink  
By now it’s no secret that marketing and technology go together like gin and tonic. (Or mustard and ketchup. PB and J...you get the idea). They’re a duo. Naturally paired together to enhance the overall experience. Nowadays, it’s damn near impossible for marketers to perform without the right tools and technologies in their arsenal. The marketing world is non-stop and there are literally thousands of tools and innovations that were designed to help you automate and simplify your marketing efforts. One of the more jarring tasks of many businesses I’ve worked with is selecting fro...  


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