EworksWSI Cyprus Digital Marketing Blog

Last Posted: 10-Jul-2018 | Total Posts: 307

EworksWSI Cyprus on digital marketing trends in SEO, Social Media, Mobile and specifically Internet Marketing related to Cyprus. Subscribe to our RSS feed: RSS


A WSI Account Management Masterclass: A Nine-Step System for Client Retention and Growth

Wednesday, July 11, 2018    Comments (0)    Permalink  
When it comes to business growth, the natural thought is to pursue more sales, but the choice between where to get more sales from is often overlooked. Every business owner has a choice between focusing on acquiring new customers or increasing their value to, and therefore value from, existing customers. With the right focus on account management or customer service, depending on your industry, I believe there is greatest merit in focusing 80% of energy on existing customers and 20% of energy on acquiring new customers. As the common saying goes, a bird in the hand is as good as...  

WSI Gala Awards for 2017- 2018, Montreal, Canada

Tuesday, July 10, 2018    Comments (0)    Permalink  
Experts from Across the World Congregate to Applaud Excellence and Discuss Emerging Digital Marketing Strategies and Technologies Toronto, Canada, June 22, 2018 – WSI, the world’s largest network of Digital Marketing Consultants, recognized outstanding achievement and business success by announcing its Gala Award winners at its Global Convention in Montreal, Canada. The 2018 Global Convention was attended by nearly 300 people comprising some of the company’s consultants, suppliers, industry experts, and other special guests from all over the world. The awards were presented d...  

Types of Content that Increase Online Sales

Thursday, July 05, 2018    Comments (0)    Permalink  
The most effective sales content address what your customers care about, not what you care to tell them. Good content that moves the sales needle doesn’t just inform, it builds trust. And, nothing builds trust more than honesty. In an article about 'Creating Content that matters' we approchad the subject of relevant online content creation and one of the highlights of this year's Social Media Marketing World conference in San Diego was a session that motivated us to rethink the way we write copy for our clients. Now we are challenging you to do the same. Content that Address th...  

How To Make Money By Keeping Your Promises

Monday, July 02, 2018    Comments (0)    Permalink  
Over the last few years, we have already written several articles in our digital markerting blog about the importance of the customer experience. Whether it’s attracting and retaining talented employees by living your brand, or delighting customers by delivering experiences that keep your brand’s promise, smart organizations know that doing these things boosts their bottom line. Unfortunately, there are still far too many companies that don’t realize they are losing a significant amount of money by not keeping the promises they make. It happens all the time. As in, I heard two exampl...  

Care About On-SERP SEO

Friday, June 29, 2018    Comments (0)    Permalink  
In 2018 and beyond, digital marketers, and companies that embrace digital marketing strategies, need to be well versed in changing what they care about. Oh, and caring about a lot of things at once which comes standard with living in the digital world. And for good measure, let’s throw in keeping on eye on the future with the intent to figure out the next pivot before anybody else – and boldly acting on it. So when I see something like this, from one of the brightest and most influential SEO minds of the last decade, I think, “Hmm, maybe I need to dig into On-SERP SEO a little m...  

3 Ways to Use Video to Ignite Your Marketing Campaigns

Friday, June 01, 2018    Comments (0)    Permalink  
Over the past decade, the rise of video has been dominating the digital sphere. Nowadays, video is everywhere. Users are active on social media platforms such as YouTube, and videos continue to populate our Twitter and Instagram feeds. YouTube first made its debut to the masses in the digital world back in 2005, and the platform has grown at an exponential rate ever since. As a pioneer in video streaming, YouTube gave way to other video platforms over the years, such as Vine, Instagram, and Snapchat, some of the digital world’s most used social media platforms. With the growth o...  

GDPR is different from Y2K - a 12-Step Guide to Help You Get GDPR-Ready

Monday, May 28, 2018    Comments (0)    Permalink  
In her blog ‘GDPR is not Y2K’, UK’s Information Commissioner Elizabeth Denham has called the GDPR an evolutionary process and an “ongoing effort” that doesn’t end on May 25th, 2018. As all businesses based in the European Union (and also non-European companies collecting/processing personal data of individuals resident in the EU) get ready for GDPR, this is the perfect time for organizations to review their systems and policies to ensure they follow data privacy best practices. Here are 12 steps to help you in this process. Step 1: Rai...  

How to Create A List of Blog Topics Without Pulling Your Hair Out

Friday, May 25, 2018    Comments (0)    Permalink  
  Does the mere thought of putting together a list of potential blog topics send you over the edge? If so, you’re not alone. Content has overwhelmed the digital world, so it’s harder to produce something unique. No matter what industry you’re in, you’ll find content in every corner of he Internet, so figuring out how to create blog topics that stand out from the crowd can be frustrating. As unlikely as it may seem, you can develop a list of blog posts that’ll get you noticed. It just take some research and a little know-how to get started. Try a New Spin on an Old Favorite ...  

The Right Data Will Make All the Difference

Monday, May 21, 2018    Comments (0)    Permalink  
When it comes to data and numbers, conventional wisdom tells us to be weary of small sample sizes. For good reason; if you launch a digital marketing campaign and happen to convert a website visitor into a customer on the first day, you can’t realistically expect to convert every person who visits your website. It’s just common sense. However, the difference between a sample size that’s irrelevant and one that actually large enough to be valuable is, ironically, quite small. We recently saw exactly this in a social media campaign we’re running for a client, and it opened our eye...  

4 Tactics to work with Your B2B Clients

Monday, April 23, 2018    Comments (0)    Permalink  
  If someone was asking what a marketer’s most important goal is, how would be the answer? There is a pretty high likelihood that you answered lead generation, and yes, lead generation is extremely important. But what about the clients you already have? I get it. It’s so easy to fixate on capturing new business. After all, most marketing budgets and resources are spent moving leads through the funnel. But as enticing as new sales are, they shouldn’t distract us from working to keep existing customers as well. Boosting customer retention by just 5% can actually increase your rev...  

Can you still achieve Social Media Success in 2018?

Saturday, March 31, 2018    Comments (0)    Permalink  
  It’s the first quarter of 2018 and the skepticism surrounding social media’s effectiveness as a marketing tool has never been higher – save for when Facebook and Twitter were in their infancies. It’s unfamiliar for social media platforms to find themselves so low on marketers’ list of go-to tactics, but it’s not completely surprising. Facebook’s sweeping changes to its newsfeed all but sapped the reach of businesses and brands trying to reach their Facebook audience organically. Facebook has held firm on its stance that there’s a place for publishers on the Fac...  

GDPR: Responsibilities of a Controller, Processor and Data Protection Officer

Thursday, March 29, 2018    Comments (0)    Permalink  
The buzz about the European Union’s upcoming General Data Protection Regulation (GDPR) is gathering steam as the date of enforcement, i.e. 25th  May 2018, draws close. One of the much-discussed elements of this law is the new guidelines it has laid down for data controllers and processors. While the GDPR retains some of the obligations that the Data Protection Directive places on both parties, it has introduced some new ones too. In this blog, we will discuss the responsibilities that the GDPR has conferred on each, and provide insights into how an organization, whether it i...  

Adobe announces 'end-of-live' for Business Catalyst

Tuesday, March 27, 2018    Comments (0)    Permalink  
Adobe announced on 25th March 2018 that the Business Catalyst platform will be definitely closed and data deleted by 26th June 2020. Without proposing a viable replacement alternative Adobe is deceiving their existing Business Catalyst partners and will put many marketing agencies that trusted BC and Adobe out if business. As a reaction Business Catalyst partners suggest not to cooperate with Adobe anymore as the company has proven it's lack  of reliability and to join a class action against Adobe. The below steps have been recommended steps to make digital agencies more se...  

The Main Elements of GDPR

Wednesday, February 28, 2018    Comments (0)    Permalink  
  On May 25th, 2018, when the European Union’s General Data Protection Regulation (GDPR) comes into effect the world will take a big step towards enforcing more stringent, water-tight privacy and data protection laws. A flagship piece of legislation, it will pave the way for better data protection practices by putting it at the forefront of business agendas worldwide and establishing one single set of data protection rules across the Europe Union. While the law will impact EU-based businesses, no organization that operates globally or collects data from a European citizen w...  

12-Point Checklist to Help Prepare Your Organisation for GDPR

Saturday, February 24, 2018    Comments (0)    Permalink  
The EU General Data Protection Regulation (GDPR) was designed to harmonize, strengthen and unify data privacy laws across Europe, in order to protect and empower all EU citizen's data privacy and reshape the way organizations across Europe (the EU) approach data privacy.

12 Points GDPR Checklist

The new EU General Data Protection Regulation (GDPR) was adopted in 2016 and will officially be enforced in Europe as of May 25, 2018. GDPR comes with significant changes and any companies who may capture information for contacts or customers located in the European Union will need to be extremely aware of these changes as they can face very stringent fines in the cases of non-compliance.

12 Points GDPR Checklist 173kb - 24-Feb-2018 - Download - Save for Later

  The 12-Point Checklist is designed to Help Prepare Your Organisation for GDPR. For more in-depth information regarding GDPR, please download and read the ICO 12 step in-depth guide that was sourced to create this checklist. It is essential for companies in Cy...  

WSI Releases Spanish Version of its Book “Digital Minds”

Monday, January 15, 2018    Comments (0)    Permalink  
Toronto, Canada, January 11, 2018 – WSI, the world’s largest network of Digital Marketing Consultants recently released the second edition of its popular book, “Digital Minds: 12 Things Every Business Needs to Know” in Spanish. Digital Minds: 12 Cosas que Todo Negocio Necesita Saber sobre Marketing Digital consists of 12 chapters on key digital marketing strategies plus a bonus regional perspective authored by WSI Digital Marketing Consultants and industry experts. It was launched at a special event held in Mexico City in December 2017. WSI had launched the f...  

Deliver the Experience Your Future Customers Expect in Cyprus

Friday, January 12, 2018    Comments (0)    Permalink  
Whether it’s because we recently rolled out our annual predictions post or that we blogged about the value of businesses keeping their eyes on the digital horizon, our team has discussed the future of marketing a lot lately. Within the context of the future, the customer experience – more specifically, how it’s changed and evolved alongside technology – often gets mentioned. These things were on my colleague's, Cheryl Baldwin, mind when, over the holidays, she settled in to watch a classic holiday movie: A Christmas Story. She had the following thoughts: "There’s a scen...  

Why Marketing Automation is a Vital Investment for your Business

Sunday, January 07, 2018    Comments (0)    Permalink  
In this age of Snapchat, Instagram and general digital advancement, is email too old-school to contribute to your company’s success? Though a few years ago, headlines heralded the death of email, studies indicate that email is BACK and marketing automation offers a way to leverage email in a way that requires less time but gives more consistency. What is Happening with Email Marketing Before we dive into the advantages of marketing automation, we need to look at what is making email marketing successful today and why you should consider increasing your email marketing budget. A...  

E-commerce checklist for online buyers and eshop owners

Monday, December 25, 2017    Comments (0)    Permalink  
Shopping online in the EU There is much to consider before shopping online as a client and much to be done by the e-commerce site to address the buyers concerns. The Swedish Consumer Agency, ECC Sweden, who is Part of the European Consumer Centres Network published a set of guidelines for online shoppers in the EU.  These online buying guidelines for clients are common sense and easily addressed by the e-commerce site owners. The reality is though that many e-shops ignore their client's expectations in terms of company and product information, personal data preservation and o...  

Green Stock Solar: The Story behind WSI’s Energy Standard of Excellence Award

Friday, December 22, 2017    Comments (0)    Permalink  
In September 2017, the Web Marketing Association announced the winners of its annual WebAwards competition. Since WSI, the world’s largest network of Digital Marketing Consultants, started submitting its nominations in 2007, it had won multiple awards across categories each year. WSI’s total award tally is now 75! One of the winning entries from WSI was a website project consulted on by Napa Valley-based WSI Consultants Andreas and Georgia Mueller-Schubert, and their team at WSI Next Gen Marketing. Their client, Green Stock Solar received the Energy Standard of Excellenc...  

Cross-Media Strategy and Its Role in the Success of a Marketing Campaign

Monday, December 18, 2017    Comments (0)    Permalink  
How often have you heard the term multi-channel thrown around as a marketing jargon? Quite often, I bet! You may have also heard about the concept of “cross-media” used whenever a marketer has presented a strategy. In today´s advertising world, campaigns are being designed to constitute a mix of “traditional” and “digital” media. Agencies understand that consumers and buyers are impacted by several kinds of media. Therefore, they are more frequently combining both traditional and digital media into their campaigns. This is referred to as cross-media campaigns. Do keep in mind...  

5 Secrets to Generating Leads with Content: Blogging Best Practices for Small Businesses

Monday, December 11, 2017    Comments (0)    Permalink  
Worldometers reports that 2,229,710 blogs were written today. And, it’s only 10:h35 in the morning, Cyprus Time! One blog is published every second, 59.3 million every month. So how many blogs are published every year? Do the math! The point I am trying to make is that there is a staggering amount of content available on the internet. Between 1994, when the first blog was created, until now, the online space has been flooded with content. With the popularity of blogs as an inbound marketing tool showing no signs of abetting, all businesses small, medium, and big continue to add ...  

WSI Presentation on Digital Marketing’s Role in Maximizing ROI

Saturday, December 09, 2017    Comments (0)    Permalink  
WSI Presentation on Digital Marketing’s Role in Maximizing ROI Wows Business Community in Costa Rica Co-Founder Dan Monaghan Highlights Social Selling as an Example of Global Internet Trends that Companies Should Leverage Nicosia, Cyprus, December 8, 2017 – WSI, the world’s largest network of Digital Marketing Consultants was in Costa Rica earlier this month at the Essential B2B Forum 2017, an event organized by Costa Rica’s country brand, Essential Costa Rica. WSI Co-Founder, Dan Monaghan, the main speaker of the event, had the audience spellbound with his presentation on how bus...  

The Future of Marketing: 5 Predictions for 2018

Wednesday, December 06, 2017    Comments (0)    Permalink  
  We’re less than a month away from Christmas and the New Year, which means it’s time for another round of our bold predictions for the marketing world. As always, I want to mention the reason we started doing these prognostication posts: Rand Fishkin’s annual predictions, something he started doing way back in 2011. In case you’re curious about our fortune-telling prowess, read our 2016 and 2017 marketing prediction posts. As usual, we’ll grade last year’s predictions before we allow ourselves to make another set but let’s get serious, we’re going to play the game again...  

Maximizing Marketing Campaign Performance with Omnichannel Marketing

Monday, December 04, 2017    Comments (0)    Permalink  
Most digital agencies in Cyprus promote themselves as omnichannel marketing experts in their briefs and creative pitches. Omnichannel marketing and other similar terms are the current buzzwords in the marketing world. Some marketers are doubtful, and may think might think these concepts are short-lived, more of fads. But when approached right, you will understand that it is not so. So, what is omni-channel marketing? Well, according to Sara Skrmetti, Senior Director, Social in MediaMath, it means aligning your technology, data, metrics and organizational structure around a singl...  


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