We Launched An eBook Marketing Strategy – Here’s How We Did It
When the idea for an eBook marketing strategy post popped up in a team meeting, it was discussed, unanimously approved, and quickly put on the content
calendar. Once it was deemed I should write it, I began thinking about my intro (or my hook, as the youngsters like to call it).
A quote, I thought. Quotes are fun and intriguing. But then I started researching strategy quotes and realized choosing the right quote is sometimes as
hard as writing the post!
In the end, I settled on a quote from the great Chinese general, military strategist and philosopher Sun Tzu, because ...
When a marketing campaign works, celebrating new leads and increasing sales numbers is the natural tendency. Sometimes, vital components of a marketing
campaign – like design, email, content, and SEO – get completely overlooked. Each of these core elements requires the skill of an expert marketer.
Unfortunately, many of these skills get underrated or misunderstood.
Writing is perhaps the most misunderstood skill of
the bunch. We all write in some capacity, which causes people who don’t write well to assume it comes naturally to those who do. But answering an email
or sending a text isn’t the same thing as writing creative ...
The title of this post could have been posed as a question, but let’s address the answer straight away:
Yes, trust is absolutely an active ingredient of great marketing strategies. In fact, I’d argue that a marketing strategy without a heavy dose of trust
is unlikely to ever achieve greatness. This is especially true in Cyprus.
The reasons are many, but first, I want to discuss where the idea for this topic came from our recent insightful post about Why Time is Not the Enemy of Marketers that really resonated with a lot of readersme.
I’ve been on both sides of the “time” coin.
Formerly, as a m...
Lately, most of WSI’s marketing team attended the HubSpot’s INBOUND conference. WSI organizes as well a yearly Global Convention for the international
WSI network, so we are familiar with the benefits of hosting and attending conferences.
In particular, the team raved about a talk by renowned speaker and author Simon Sinek. His INBOUND keynote was based on his book, Leaders Eat Last: Why Some Teams Pull Together and Others Don’t.
Intrigued by the boost of energy and passion my team received from Sinek’s session, I began looking into his thoughts on business and leadership to see
if I could learn a thing or two as well.
I came acros...
Alliance between Red Design and WSI
WSI is proud to announce the new strategic alliance between Red Design Consultants in
Athens and WSI for High End Digital Marketing services. Through this alliance we will be able to better serve the business community
with the most comprehensive and fully integrated marketing strategies and solutions. In the past both traditional marketing and digital marketing companies
have always been competing against each other for the marketing budget of the business community. Both Red and WSI see this as an opportunity to bring
both aspects of a marketing strategy together and ensure the ...
WSI Headoffice has movedto larger and more modern premises
Effective July 1st, 2017 – the new WSI Head Office address will be:
20 Carlson Court, Suite #100
Etobicoke, Ontario Canada, M9W 7K6
Experience has taught us that successfully building a business comes down to people and the depth of your relationships aka your network. When a crisis
hits your business in the future and you need to create the ‘impossible’ on short notice and within budget – your choice will be calling upon us to
help you create marketing ‘magic’.
With thousands of successful marketing solutions over two decades, we know we can help...
Our friends over at GetResponse just published a post about how to find time for everything,
using a Harry Potter analogy that is related to something I wrote earlier:
In my recent post on Marketing and the power of belief,
I talked about the difficulties of getting stakeholder buy-in for marketing campaigns. My main point was that full belief is the goal of any campaign
pitch because without it, the campaign won’t ever achieve its goals.
What I realize now is that many marketing campaigns, strategies and tactics fail to get full buy-in due to one common issue: the length of time they take
to implement and deliver results.
Most digital marketers in Cyprus send a periodical e-digest or newsletter to keep current and prospective customers up to date. And that’s a good move:
According to the Nielson Norman group, 90% of consumers would rather receive updates by an email newsletter,
while only 10% prefer Facebook. And marketers find them useful as well.
The number-one use of email marketing is for newsletters (66%),
promotional content (54%), and
welcome series emails (42%).
Since email newsletters are so commonly used in Cyprus companies and pretty well-received by consumers, this should add up to a happy ending, right? Well,
“The Internet is becoming the town square for the global village of tomorrow” – Bill Gates –
It’s hard to believe that the Microsoft Co-founder made this prediction back in 1999! His analysis has never rung truer. Even a cursory look at the business
landscape today makes it obvious that having a strong, visible web presence is absolutely vital to ensuring a steady flow of sales leads to any business.
On the Internet, as in the world of business, vying for clicks is as competitive as any marketplace, and your website may need that winning edge in order
to overcome the aggressive fight for online supremacy. One of the most co...
“Most people use statistics the way a drunkard uses a lamppost, more for support than illumination.”
– Mark Twain
Though Mark Twain wasn’t talking about digital marketing when he said that, he might have predicted something true, especially in current times when almost
every good marketer pays close attention to their analytics reports. No matter the industry in Cyprus, knowing how people are interacting with your
online properties can give you as a marketer a clear advantage over your competitors.
The question though is how many marketers and business owners use their analytic data to make meaningful, impactful mar...
If there’s a trend in my recent posts on the truth about customer loyalty, it’s the running dialogue on what motivates humans to do the things we do. At first,
human nature may seem like a heady topic for a humble digital marketing blog. But on second thoughts, marketing is about persuading a group of people
(target audience) to do what you want them to do (buy your product/service)!
In Neil Gaiman’s novel named American Gods the author develops a relevant concept: the power of belief. In the book, Gaiman’s main character,
Shadow Moon, powerfully sums up belief:
“It’s what people do. They believe. People populate the darkness;...
For those not familiar with marketing automation, this is a method of using software (and tactics) to help businesses nurture their prospects
with personalized content over a period of time, thus increasing the chances of turning targeted prospects into loyal customers. Instead of blasting
prospects with unwanted sales messages (that they just end up unsubscribing from), they receive relevant information and have a chance to absorb
the benefits of a product/service at their speed, creating a mutually beneficial relationship in the process.
At best, marketing automation can generate new revenue stream...
If knowing is half the battle, then the other half is acting on that knowledge.
As a digital marketing executive, I’ve come to realize that I work in an extremely tough industry. I see the amount of challenges faced by my team, our
agencies and the clients we serve, and am in awe of the sheer amount of problem solving that goes on around me.
I absolutely hope that our 30 Greatest Lead Generation Tips, Tricks & Ideas eBook helps you produce a steady stream of new customers on your own. That’s how it was written and designed, and that’s why we sent it out
into the world.
At the same time, I know generating leads is di...
If you are a business owner in Cyprus struggling to find qualified leads, you are not alone! Many business owners are unable to make time to generate
enough leads to keep up with their projected sales. Or maybe your sales force is generating sufficient offline leads, but ones that are unqualified,
or that are still in the early stages of the sales funnel and are not ready to make their sales decision yet.
In this blog, we will talk about 6 online lead generation best practices specifically for local businesses that can help:
1. Claim your Google+ page
While opinions differ on the importance of cla...
I recently wrote a post on the truth about customer loyalty.
That truth, which I stumbled across in an excellent article by A.G. Lafley and
Roger L. Martin, is that customers aren’t exhibiting loyal behavior when they buy the same products over and over. People return to a product because
the buying process is simple and automatic, and they haven’t encountered a reason not to purchase it.
In short, it’s good experiences that keep customers “loyal” and bad ones that push them away.
What you say about your product or service matters, but not more than the experience it delivers. Once you get your foot in the door, the re...
Most marketers are familiar with a traditional sales funnel where leads filter from the top down, encountering various stages of the funnel before converting
to customers at the end of the sales process. However, with the increasing impact of social selling and social media, a lead can convert at any stage
of the process. As a result, many are beginning to wonder if pay per click (PPC), the more “traditional” of the digital marketing tactics is still
an effective method for generating qualified leads for businesses.
As a specialist in the 4 pillars of digital marketing – search, site, social and mobile, I am as passionate about...
All digital marketers know that pay per click advertising is a great tool to enhance site traffic and increase online leads. Its effectiveness can be attributed
to the 3 common characteristics that all great marketing campaigns have – it’s targeted, predictable (to a certain extent) and measurable. The challenge
arises when clients or marketing managers spend a considerable budget on pay per click advertising but do not see corresponding returns. If your
digital advertising spend is not bringing you the results you want, it may be time to take a good, hard look at your current strategy to see if
it needs fine-tuning.
I thought I did, but then I read something that made me realize I don’t know the truth about customer loyalty. Or I don’t have a mindful understanding
of it, even though my subconscious does (and yours does surely too); which is funny, because the truth about customer loyalty has a lot to do with
Let me explain.
The “something” I read is an article by A.G. Lafley and Roger L. Martin called
Customer Loyalty Is Overrated . The following excerpt is the culprit of my aha! moment on the truth about customer loyalty:
Research into the workings of the human brain suggests that the mind loves automaticity more tha...
So, if you have been following me on blogs and LinkedIn, it’s likely you’ve learned a little bit about Paid Search Advertising and how it all works. If
not, you can refer to the articles PPC effectiveness: Highly effective PPC tactics are most commonly used and Paid Search: How Does It Work?.
Both articles will give you great insight into the fundamentals of Paid Search.
But when should you actually use paid advertising? As a digital marketing consultant, I get this question a lot, and in order to answer it effectively,
we must run through why using paid search is so important. Below are the top reasons to use paid searc...
Are you a business owner challenged with finding enough qualified leads for your business? Don’t worry, you are not alone! This is one of the top questions
we get on a regular basis. It’s the classic catch-22; you have a million things to do to support your business and it would be great to solve the ongoing
issue of finding enough people who want to buy your product or service on a regular basis. This blog article will explain the various paid search advertising
tactics that a company can use to start generating leads quicker for their business.
1. Good Pa...
I have a friend who, for lack of a better way to describe it, often resists technology. For at least five years, he refused to get a smartphone.
Instead, he lagged well behind the societal curve by clinging to his flip-phone. Don’t get me wrong, flip-phones were great and played an important
role in the evolution of the cell phone. But there’s something fascinating about shunning a better and more efficient technology.Given how movies like Her and shows like Black Mirror depict the dangerous impact technology has on our society – or that most of us spend more time than we’d like with a screen in front of our face – it’s possible...
Over the last six years, content’s relationship with the marketing world has been a wild ride.
Content was all the rage during the honeymoon stage. There were late nights, long conversations and no matter what, everything turned out rosy. The content
itself didn’t matter – as long as you had more of it than your competitors, you were winning the content marketing battle.
As content became mainstream and more companies joined the scramble to publish as often as they could, distribution – and even more frequent content
– were the next big tenets of content marketing. But hey, things were still fun so why not enjoy it?
A few ye...
Using Video with Marketing Automation
Marketing Automation Facts
In 2015 only an estimated 0.1% of all US SMBs had invested in Marketing Automation. Top performing SMBs report improvements in lead quality, sales effectiveness
and lead pipeline growth within 6 months after an investment in a Marketing Automation tool. But how do they achieve this? One innovative way is to
integrate video marketing into marketing automation.
Generate, nurture and qualify new Leads through Video
Marketing automation has been around for years, and video has been around even longer. But using these two tools together is uncharted territory for m...
Valentine’s Day is just around the corner. Love is in the air – or maybe that’s just store-bought chocolate. Either way, February is all about relationships.
And when it comes to picking a marketing automation platform, it’s important to choose the right fit for your business, particularly if you work for
an agency. But how do you go about finding the “Prince (or Princess) Charming” of marketing automation solutions?
Here are the top ten considerations for agencies when choosing a platform.
1. Key featuresDon’t pay more for features you aren’t going to use. Know what you really need.
Have you ever gone out with ...
For a large number of people, accessibility is a part of everyday life. Accessible designs, devices and services are depended upon by millions of disabled
people so they can interact with the world in much the same way a person without disabilities does.
For everybody else, accessibility is something we have passive experience with. We notice accessible ramps and seats, but don’t engage with or give them
any thought. For people without a disability who also don’t have a disabled friend or family member, it’s very easy to take accessibility for granted,
which is probably a safe assumption about most people reading.