The end of one year and the beginning of another often brings with it an uncanny desire to start over, to start fresh, to forget the year that was.
Whatever happened for you and your business in 2014, you can learn from it. If you were successful, you can use your achievements to attain goals you didn't
think you'd reach. If you didn't have the best year, you can use your trials and tribulations to come back with a banner year in 2015. The point is,
don't just forget about the past and look ahead, especially when it concerns digital marketing.
As 2014 comes to a close, we thought we'd look back on what we think is the most valuable content we created.
At WSI, we created a steady stream of content throughout 2014. Every month, we focused on a different topic and brought you whitepapers, webinars, infographics
and handy little guides. We also took a monthly deep dive into each topic and tried to show you how to think outside the box. In December's whitepaper,
we decided to take a page out of the 'Twelve Days of Christmas' and bring you A Year in Review: The 12 Months of Digital Marketing.
So how can businesses and marketers apply this whitepaper? We think it acts as a great prompt to look inward and reflect upon the ups and downs of your
2014. When you come to each resources, ask yourself one simple question: how did we do with this digital marketing tactic? If you used a particular
tactic, assess your results. If you didn't use a given tactic, figure out whether it'd be a worthwhile addition to your 2015 digital marketing strategy.
At the end of the day, the A Year in Review: The 12 Months of Digital Marketing whitepaper
features our content, but it's about your business.
Everything we write is aimed at guiding businesses and marketing teams through the complex digital world, and we're confident that our best resources
It's simple, we link back to our personal favourite resources from each month in 2014. This includes a variety of resources types, including whitepapers,
infographics and analytical blog posts.
With each resource, we give you a preferred action. Sometimes, it's a conventional action like turning yourself into a customer and using your own website.
Other times it's an off-the-wall suggestion, like watching a movie. But don't knock it until you try it!
» THIS SOUNDS GREAT, TAKE ME TO THE WHITEPAPER!