Do you have quality content?
The Search Engines ranking algorithms are updated very frequently (Googled modified its way to calculate SERPs more than 500 times in 2011) and c reating good, trustworthy and unique content becomes even more important in 2012.
Quality content is content produced for the visitors of your website not the Search Engines. Content must be relevant and provide a value to visitors of your site.
Generating quality content is not always easy and needs research and writing skills. Content is not limited to text and correctly optimized pictures and videos will help to have your content considered as 'quality' and they will certainly enhance the visitors experience.
Google suggested the following list of questions that site owners should consider when thinking of creating "quality" content in articles, on a webpage or as part of an e-commerce site.
- Would you trust the information presented in this article?
- Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
- Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
- Does this article have spelling, stylistic, or factual errors?
- Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
- Does the article provide original content or information, original reporting, original research, or original analysis?
- Does the page provide substantial value when compared to other pages in search results?
- How much quality control is done on content?
- Does the article describe both sides of a story?
- Is the site a recognized authority on its topic?
- Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites?
- Was the article edited well, or does it appear sloppy or hastily produced?
- For a health related query, would you trust information from this site?
- Would you recognize this site as an authoritative source when mentioned by name?
- Does this article provide a complete or comprehensive description of the topic?
- Does this article contain insightful analysis or interesting information that is beyond obvious?
- Does this article have an excessive amount of ads that distract from or interfere with the main content?
- Is this the sort of page you'd want to bookmark, share with a friend, or recommend?
- Would you expect to see this article in a printed magazine, encyclopedia or book?
- Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
- Are the pages produced with great care and attention to detail?
- Would users complain when they see pages from this site?
- Would you be comfortable giving your credit card information to this site?