The continuing evolution of social media networks, growing popularity of user review websites and more informative search results, makes it easier than ever for people to do their due diligence on your business.
Luckily, this doesn’t mean that you’re at the mercy of third party websites. You can implement these 5 digital strategies to build positive brand authority and credibility for your business.
1. Content Marketing
A well thought out content marketing plan is vital for building brand authority. The goal is to consistently publish relevant and valuable content that will demonstrate your expertise to your customers while boosting your rankings on the search engines!
2. Social Media Marketing
A great deal of your business’ credibility hinges on your social media presence. Constant monitoring and engaging with customers through the social sphere ensures you are ready to make the most of positive feedback – or resolve any negative comments quickly.
3. Video Marketing
Demonstrating your expertise using online video makes your content more engaging and memorable, especially if you can inject some personality. It also has the benefit of being mobile friendly, which is great validation of your digital savvy.
4. Personalized Marketing
Based on email, website and social media activity, personalized marketing is about delivering the right message to the right person at the right time. By using customer driven data you can personalize each shopper’s experience, making it easier to earn their trust in your product, service or brand!
5. Reputation Marketing
Rather than just letting review sites dictate your reputation, actively participate in the review process so you can improve customer feedback. Publish favourable reviews on your own site and promptly rectify disappointing customer experiences.
In conclusion, the wealth of content on the web means your business is sure to be part of the online conversation. Your goal should be to guide your customers through their buying cycle with great content and then be in a position to turn reviews – good or bad – to your advantage.
If you would like help to improve your online brand authority, get in touch with your local WSI Digital Marketing Consultant today.
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