Techniques to Drive More Traffic to Your Video Content
Online video is growing rapidly - it is expected to represent 79% of consumer internet traffic in 2018. This is good news for companies and brands in Cyprus, as videos are one of the most effective ways to engage an audience. Video ads have more than four times the click-through rate (CTR) of their plain text counterparts. Furthermore, retention rate for visual information can reach 65% vs. 10% for text based information.
So how do viewers find your videos? Video Search Engine Optimization (SEO) is the evolving practice of ensuring your videos are as highly ranked in search engine results pages (SERPs) as possible. Fortunately, by properly indexing your videos, your site is 50x more likely to end up on the first page of search results than with text alone.
Here are 8 video SEO strategies to move your content closer to the first page results.
More indepth information about video SEO in the whitepaper: 8 Steps to Master Video SEO
1. Content is King
Videos are a great way to convey instructions, promote a product/service, or convey creativity and emotion. Search Engines are more likely to show video results for these types of searches. Once you’ve decided that video is the best type of media to convey your information, make sure that you are using high quality audio and visuals to keep your audience engaged. Don’t forget to produce high quality thumbnail images! Google shows thumbnail images next to video results so you can stand out more on a listing with a good image.
2. Choose Your Words Wisely
Without the proper keywords in your videos, viewers will have an incredibly difficult time finding them. Keywords exist in video titles, descriptions, and tags. Optimize keyword selection with Google's Keyword Planner or YouTube's Keyword Tool. You’ll be able to enter a variety of relevant keywords to see related keywords, average monthly searches, and the level of competition on specific phrases. These tools are excellent ways to bucket and prioritize which keywords to use on your own site and video metadata.
3. Create a Great User Experience
Making your sites user friendly will not only increase audience engagement, but also increase your SEO rankings.
Your videos need to be:
• Unique with complete descriptions,
• Easy to Find,
• Easy to Play,
• Quick to Load
4. Go Social
Why does Google care about social signals? Because they are great indicators for human engagement. Your Facebook shares and Twitter retweets all impact how Google ranks your pages. As such, make your videos easy to share – consider using an online video platform with social sharing options and RSS feeds.
5. Make Use of Video Transcripts
Video transcripts textually represent all verbal content in a video. The allure of such transcripts is the ability to organically add target keywords to the body of a page. Since universal search engines crawl text, why not give them more information? Video transcripts kept viewers more engaged with videos, leading to higher video completion rates. Since Google ranks videos with greater time watched higher, including video transcripts on your pages can benefit your search results. If you are targeting an international audience, translate your transcript into other languages.
6. Mix it Up With a Multi-Channel Strategy
When you upload videos to YouTube, you are driving traffic to YouTube and not to your own site. Even when you embed Youtube videos on your site, the content on YouTube will generally rank higher in search than that on your site. Publish your optimized videos on different video sites (Vimeo, DailyMotion, etc) with references back to your own site.
7. Create Sitemaps
Most viewers are driven to videos via search engines using metadata, which is simply information about your video titles, descriptions, tags, etc. To provide the clearest path for search engines, Google recommends creating a sitemap and a schema.org markup for your videos. These two strategies enable your videos and websites to communicate to Google exactly what and where your content is.
Sitemaps are extensive XML lists of all the pages on your website that includes metadata about your specific types of content. Creating sitemaps and submitting them to Search Engines ensures they know about all the pages on your site. All major Search Engines accept sitemaps.
8. Markup with Schema.org
A schema.org markup is vocabulary that is supported by major search engines such as Google, Bing, and Yahoo! The creation of the markup involves customizing the page’s HTML to include a VideoObject and at a minimum, specifying the three required VideoObject properties. As this can get pretty technical, we'd advise to talk to our SEO technical people first. More information at http://schema.org
Read more indepth information about video SEO
Techniques to Drive More Traffic to Your Video Content6249kb - 30-Jun-2014 - Download - Save for Later