SEO: Linkbuilding is replaced by Linkearning
Is Link Building really dead?
Yes, since the last Pinguin, Panda updates - Google is fighting webspam and doesn't want artificial link building (and your site will be penalized from now on)
Building artificial links, using keywords in anchor text and pointing them back to your site etc is a strategy Google really fought against in 2012.
I mean we shouldn’t even be using “link building” as a term in the SEO community anymore. I know this is hard to do. I even catch myself saying it from time to time. However, the focus is on link earning which is much different.
What does still work and Google is OK with:
Google did target a bunch of spammy directories , but overall this is still a strategy that works. Sites like Best of Web Directory, BBB.org, Yahoo Directory etc are all high quality stuff that Google values.
Sites like Digg, Delicious, StumbleUpon etc. That is why we are adding social sharing implementation part of our SEO programs, so it encourages users to share content.
Submitting your business information, not only to Google, Yahoo and Bing local, but also citation sites such as Yelp, YellowPages, Manta, MerchantCircle ect.
Not those free PR sites, but use PRWeb.com or something similar to get high quality backlinks. Again, not that there is anything wrong with free PR submissions; it is just the fact that since link “earning” has become more difficult this is still one really cool way to build high quality links, when a company writes news worthy info. So, don’t waste the effort on low quality sites that may or may not help. Focus on the high quality submissions.
This stuff is still good. There have been reports about spammy blog syndication sites that have been hit, but nothing really confirmed. But, again, if it is spammy it is just a matter of time as well…
Google’s Matt Cutts on how to figure out which links to remove (video)
What does NOT work and Google is against:
or consider of extremely low value (and can still potentially hurt your rankings):
Link Building – getting one way links from sites/microsites that are merely used for that purpose. We all know what these sites look like and this is a big no no.
Article Submissions – a lot of those free article spinning sites are targeted, so you are better off publishing articles on your own site as unique content. Now again this doesn’t mean if you were on ehow.com, or sites like that, articles wouldn’t work. That stuff still works.
Why did Google launch the disavow tool in Google Webmasters?
Because now that links can hurt you what is stopping your competitors sending your website all these crappy links that Google doesn’t even like? This tool was engineered so you can let Google know if this happens. It is also helping Google build a database of ‘spammy’ sites. If all these people report xyz.com, Google will know if your site is getting a link from there it is potentially bad for you.
In summary: New linkearning parameters
Our job as being SEO professionals is no longer about link building, and page ranks. That stuff is a thing of the past. This is how our job is changing and what we need to focus on:What social signals will help me rank?
Remember as we said on the webinar – this is information coming DIRECTLY from Google… When asked “What social metrics/signals will help you rank?” They replied:
- Links that are shared
- Google +1
How can I improve my bounce rate, time spent on site, and social signals activity on my site, along with the SERP listing, to improve CTR?
Again coming from Google; they said “If you want your page to rank it has to focus on a topic, or it will not rank well.” They also went on to say that they are looking to see if someone clicks on your links in the SERP page, goes to your website, leaves, and clicks on someone else's page. These are metrics they are tracking to see if the user got the information they wanted. Try to get more involved on social media sites as it relates to SEO.
How should we approach content generation, specifically regarding articles?
Content generation should always be unique. Content is of paramount importance online now, and adding high quality content to your websites on a regular basis can help you rank better, as well as prompt users to share your content with other people. Always be sure your content is providing value to the end user, and not the search engines.
Hopefully this helps and if you have any questions, or if you would like us to personally look into an SEO program you currently have, you can email us directly at firstname.lastname@example.org