EworksWSI Cyprus Digital Marketing Blog

Last Post added on 12-Oct-2019 | Total Posts: 346

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Bing ads PPC cost at all times high ( this)

Current PPC costs are an indicator of the CPC evolution to be expected in Cyprus.

 

Summary: Current PPC costs are an indicator of the CPC evolution to be expected in Cyprus.


The Current US Bing ad cost gives an idea what is to be expected in Cyprusin a few years. It is not so much the absolute CPC (cost per click) that matters here but the overall trend.

This applies with some restrictions though as advertising is regulated for some professions in Cyprus such as (but not limited to) lawyers, attorneys, physicians etc.

Iti's remarquablethat small businesses such as repair shops, plumbers, accounting firms etc spend significant amounts on PPC, as the ROI on Pay per Click campaigns remains highly profitable:

If your company generates 500€ income for evey 100€ spent on PPC, the actual Cost per Click (CPC) does not really matter.The whole campaign just needs to be perfectly optimized and followed closely. This is the core buisiness of WSI!    

Paid Search CPCs at all Time high for Popular Search Terms

Here are the top Cost Per Click (CPC) on Bing ads in the US (September 2015)
 Keyword   CPC $
Lawyers
  109.21
Attorneys
  101.77
Structured Settlements  
  78.39
DUI
  69.56
Mesothelioma
  68.95
Treatment
  67.46
Annuity
  67.31
MBA
  62.78
Phone
  53.94
Insurance
  53.14
Diploma
  52.73
Rehab
  49.67
Cloud
  49.52
Accounting
  44.82
Exterminator
  44.66
Mobile
  43.04
Business
  40.75
Repair
  39.80
Plumber
  36.97
Podiatry
  29.89

 

 

Current US Bing ad cost gives an idea what is expected in Cyprus




To find out more about how the WSI can work for your business: Give us a call at +357-22675747

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Author: Hartmut Clasen WSI
Hartmut is running EworksWSI in Cyprus. WSI is the #1 digital marketing company worldwide with offices in over 80 countries. EworksWSI Cyprus is well equipped to bring WSI's knowledge of global digital marketing trends to your business to achieve the best results in Cyprus. Eworks WSI provides webdesign, hosting, Search marketing like PPC and SEO as well as mobile marketing services in Cyprus.

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To find out more about how WSI can work for your business: Give us a call at +357-22675747

Get in touch with an expert today

get in touch