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Last Post added on 13-Dec-2019 | Total Posts: 354

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Bing vs. Google: The Battle for Your Advertising Dollars ( this)

Bing and Google are fighting for Your Advertising Dollars. Use Google Adwords and Microsoft adCenter

 

Summary: Bing and Google are fighting for Your Advertising Dollars. Use Google Adwords and Microsoft adCenter


Think AdWords is the be-all and end-all of search engine marketing?

If pay-per-click (PPC) advertising makes sense for your business (and it does for most), then you're probably already using Google AdWords. But chances are you've only dabbled with Yahoo! and Bing advertising. If that's the case, it may be time to take a closer look at your options. The partnership between Yahoo! and Bing--announced last July--is about to become a reality this fall in the form of a combined pay-per-click platform that will give small-business advertisers an alternative to Google.

Microsoft hopes the partnership will lead to increased search volume, which in turn will attract advertisers to its ad platform. "You need a lot of advertisers to provide the most relevant advertising experience. You don't want to show an ad for 'Limassol plumber' when a visitor is searching for a plumber in Ayia Napa. The only way to create a market to attract more advertisers is to have a product with a high volume of searchers using it," says Matt Lydon, general manager of Microsoft advertising.

Will Bing and Yahoo! succeed? That's anyone's guess. But in the meantime, here are seven compelling reasons to give advertising on Bing a shot.

This article was published in Entrepreneur magazine. Read the full article Here



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Author: Hartmut Clasen WSI
Hartmut is running EworksWSI in Cyprus. WSI is the #1 digital marketing company worldwide with offices in over 80 countries. EworksWSI Cyprus is well equipped to bring WSI's knowledge of global digital marketing trends to your business to achieve the best results in Cyprus. Eworks WSI provides webdesign, hosting, Search marketing like PPC and SEO as well as mobile marketing services in Cyprus.

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To find out more about how WSI can work for your business: Give us a call at +357-22675747

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