When Instagram Stories first launched in 2016, I thought to myself, “This is just a copycat of Snapchat”. I doubted this new Instagram feature
would be able to compete with Snapchat, because “Hey, Snapchat did it first, right?” Two years later, it seems like Instagram has leapfrogged
its competitors by constantly innovating and introducing new features to keep users engaged on the platform.
But why should businesses use Instagram Stories?
Firstly, Instagram Stories are a quick and easy way to engage with other users and followers. According to a study conducted by Microsoft,...
Whether you’re a Facebook lover or hater, there’s no denying the social media giant has changed the world. And until recently, there wasn’t much of an
argument as to the nature of Facebook’s impact – it had connected our society in an overwhelmingly positive way.
Two tumultuous years and one divisive United States presidential election later, the jury is out on the current state of Facebook and founder Mark Zuckerberg’s
dream of a truly open platform.
This post is intended to help businesses and marketers determine Facebook’s potential place within the future of marketing. Al...
As you delve into exploring the world of social media for your business, I’m sure these questions have crossed your mind: “Which platforms should I use?” and
“How do I know which social media platform is right for my business?”
Before you get ahead of yourself and leap onto one or multiple social media platforms for your business, it’s key to establish your business’ marketing
goals first. If you don’t have set goals and objectives for your marketing strategy, it’s a lot harder to achieve social media success in 2018.
In this blog post, we will be looking at Facebook and In...