It’s that time of year again! No, I’m not talking about curling up in front of the TV to watch your favorite classic holiday films (though it is
that time of year, too). December is the month where we begin to think about the new year – in this case, 2019 – and everything that lies ahead. As
is our tradition here at WSI, we like to make a few predictions while we look toward the future.
Dating back to 2014, we’ve made a marketing predictions post for 2015, 2016, 2017 and 2018. Of course, I’d be remiss if I didn’t mention the entire reason we started doing these
For most people, the holiday season is filled with tradition. Whether it’s chopping down a real Christmas tree, going carolling, or feasting on a delicious
turkey dinner, families all over the world look forward to the comfort and joy of their holiday traditions.
Many family holiday traditions include one or more Christmas movies. At the very least, if your family isn’t big on movies, you’ll catch Home Alone one out of the 500 times it airs on national TV in a prime-time spot. There’s no escaping Kevin McCallister at Christmas-time.
I’m particularly fond of A Charlie Brown Christmas,...
Content marketing is becoming increasingly important in today’s competitive digital landscape. Businesses are continuously striving to discover the latest
trends with the goal of attracting new customers with content marketing and maintaining a competitive edge within their industries.
In 2018, we saw tremendous growth in the realm of content marketing. Live-streaming is now dominating the digital space as we see it with platforms such
as Facebook Live, Instagram Live, and YouTube Live. More and more businesses, influencers, and brands are using live videos to ignite their...
We recently wrote about an important decision many brands and businesses face: whether to keep marketing in-house or work with an agency. It’s a great post that delves into
the various factors that push large companies in one direction of the other. If you’re an executive, in-house marketer or part of an agency, it’s worth
In discussing our post internally, however, we realized we left out a large chunk of business owners: the ones who go it alone. Often called solopreneurs,
one-man or one-woman shows, this group of smart and courageous individuals is actually g...
How can digital marketing help you grow your business? The way to succeed in business is to know where your customers are and have the ability to promote
and interact with them there. If your audience mostly commutes on trains to work every morning, advertise there. If your target audience watches TV
late at night, have commercials ready.
And if your customers, like most of the modern world, are spending time online, especially on social media, you need to establish your presence there.
We now live in a world where people spend as much time in the “virtual space” of social media...