We recently wrote about an important decision many brands and businesses face: whether to keep marketing in-house or work with an agency. It’s a great post that delves into
the various factors that push large companies in one direction of the other. If you’re an executive, in-house marketer or part of an agency, it’s worth
In discussing our post internally, however, we realized we left out a large chunk of business owners: the ones who go it alone. Often called solopreneurs,
one-man or one-woman shows, this group of smart and courageous individuals is actually g...
How can digital marketing help you grow your business? The way to succeed in business is to know where your customers are and have the ability to promote
and interact with them there. If your audience mostly commutes on trains to work every morning, advertise there. If your target audience watches TV
late at night, have commercials ready.
And if your customers, like most of the modern world, are spending time online, especially on social media, you need to establish your presence there.
We now live in a world where people spend as much time in the “virtual space” of social media...