It’s the first quarter of 2018 and the skepticism surrounding social media’s effectiveness as a marketing tool has never been higher – save for when Facebook and Twitter were in their infancies. It’s unfamiliar for social media platforms to find themselves so low on marketers’ list of go-to tactics, but it’s not completely surprising.
Facebook’s sweeping changes to its newsfeed all but sapped the reach of businesses and brands trying to reach their Facebook audience organically. Facebook has held firm on its stance that
there’s a place for publishers on the Fac...
The buzz about the European Union’s upcoming General Data Protection Regulation (GDPR) is gathering steam as the date of enforcement, i.e. 25th May 2018, draws close. One of the much-discussed elements of this law is the new guidelines it has laid down for data controllers and processors. While
the GDPR retains some of the obligations that the Data Protection Directive places on both parties, it has introduced some new ones too. In this blog,
we will discuss the responsibilities that the GDPR has conferred on each, and provide insights into how an organization, whether it i...
Adobe announced on 25th March 2018 that the Business Catalyst platform will be definitely closed and data deleted by 26th June 2020. Without proposing
a viable replacement alternative Adobe is deceiving their existing Business Catalyst partners and will put many marketing agencies that trusted BC
and Adobe out if business.
As a reaction Business Catalyst partners suggest not to cooperate with Adobe anymore as the company has proven it's lack of reliability and to join
a class action against Adobe.
The below steps have been recommended steps to make digital agencies more se...