In her blog ‘GDPR is not Y2K’,
UK’s Information Commissioner Elizabeth Denham has called the GDPR an evolutionary process and an “ongoing effort” that doesn’t end on May 25th,
2018. As all businesses based in the European Union (and also non-European companies collecting/processing personal data of individuals resident in the EU)
get ready for GDPR, this is the perfect time for organizations to review their systems and policies to ensure they follow data privacy best practices.
Here are 12 steps to help you in this process.
Step 1: Rai...
Does the mere thought of putting together a list of potential blog topics send you over the edge? If so, you’re not alone. Content has overwhelmed the
digital world, so it’s harder to produce something unique. No matter what industry you’re in, you’ll find content in every corner of he Internet, so
figuring out how to create blog topics that stand out from the crowd can be frustrating. As unlikely as it may seem, you can develop a list
of blog posts that’ll get you noticed. It just take some research and a little know-how to get started.
Try a New Spin on an Old Favorite
When it comes to data and numbers, conventional wisdom tells us to be weary of small sample sizes. For good reason; if you launch a digital marketing campaign
and happen to convert a website visitor into a customer on the first day, you can’t realistically expect to convert every person who visits your website.
It’s just common sense.
However, the difference between a sample size that’s irrelevant and one that actually large enough to be valuable is, ironically, quite small. We recently
saw exactly this in a social media campaign we’re running for a client, and it opened our eye...