The most effective sales content address what your customers care about, not what you care to tell them. Good content that moves the
sales needle doesn’t just inform, it builds trust. And, nothing builds trust more than honesty.
In an article about 'Creating Content that matters'
we approchad the subject of relevant online content creation and one of the highlights of this year's Social Media Marketing World conference in San
Diego was a session that motivated us to rethink the way we write copy for our clients. Now we are challenging you to do the same.
Content that Address th...
When it comes to business growth, the natural thought is to pursue more sales, but the choice between where to get more sales from is
often overlooked. Every business owner has a choice between focusing on acquiring new customers or increasing their value to, and therefore value from,
With the right focus on account management or customer service, depending on your industry, I believe there is greatest merit in focusing 80% of energy
on existing customers and 20% of energy on acquiring new customers. As the common saying goes, a bird in the hand is as good as...
Experts from Across the World Congregate to Applaud Excellence and Discuss Emerging Digital Marketing Strategies and Technologies
Toronto, Canada, June 22, 2018 – WSI, the world’s largest network of Digital Marketing
Consultants, recognized outstanding achievement and business success by announcing its Gala Award winners at its Global Convention in Montreal, Canada.
The 2018 Global Convention was attended by nearly 300 people comprising some of the company’s consultants, suppliers, industry experts, and other special
guests from all over the world. The awards were presented d...
You have the company registered, got the finances from the bank, now you’re pulling it all together: your business plan, your unique value proposition
and your branding. You have the company name, but what are you going to call your website? In a perfect world, you would just stick a “www” in front
of your business name, add a “dot-com” on the end, and your all set.
Only one problem…. Your dream name… you know, the one that conveniently sounds like your business? It’s already taken.
Now take a deep breath and give it some thought as your domain name is a basi...
Over the last few years, we have already written several articles in our digital markerting blog about the importance of the customer experience. Whether it’s attracting and retaining talented employees by living your brand, or delighting customers by delivering experiences that keep your brand’s promise, smart organizations know that doing these things
boosts their bottom line.
Unfortunately, there are still far too many companies that don’t realize they are losing a significant amount of money by not keeping the promises they make.
It happens all the time. As in, I heard two exampl...