When it comes to writing content such as blog posts, web pages, landing pages or email campaigns, many companies fall flat on their faces. And it’s not
always because of the quality of the writing, the subject matter or even the content strategy. Perhaps the biggest offender when it comes to writing
content that doesn’t get the job done is ego.
More specifically, it’s injecting healthy doses of ego into your content that inevitably ends up turning off your readers and ruining the engagement factor.
Imagine if you were on a first date or met a new business contact and the other p...
Without a doubt, landing pages are an extremely important part of any marketing strategy.
After all, a landing page is a remarkably effective way to generate business leads and begin fostering that all-important relationship with your customers.
Despite the lead generation potential of landing pages, it took a while for businesses to realize their value. And even until last year, brands were still
struggling to create optimized landing pages, making all-too-common mistakes like using home-pages as targeted landing pages.
Similar to many digital marketing tactics, truly impactful lan...
WhatsApp Business is geared at small to medium Businesses
WhatsApp is a very popular online messaging application in Cyprus. Until the beginning of this year it was mainly used by individuals to communicate with
friends and family members.
Starting 2018, Facebook, who owns WhatsApp, published a separate application, WhatsApp Business available on Android and since May as well on the Apple
WhatsApp Business, which is free to download, was devloped with small business owners in mind.
WhatsApp Business allows businesses in Cyprus to have a professional presence o...