Editor's Note: This post was originally published on June 29, 2018, and was updated on October 24, 2019.
In 2019 and beyond, digital marketers, and companies that embrace digital marketing strategies, need to be well versed in changing what they care about.
Oh, and caring about a lot of things at once which comes standard with living in the digital world. And for good measure, let’s throw in keeping on
eye on the future with the intent to figure out the next pivot before anybody else – and boldly acting on it.
So when I see something like this, from one of the brig...
Chances are, if you’re a business owner, you use email to engage with your audience in one way or another. After all, regardless of the size of your operation,
your industry, or your technical savvy, email can be one of the most basic methods for communicating with the masses. Customer inquiries can be dealt
with via email; promotional coupons and news can be shared; even invoice and payment reminders via email can vastly enhance business efficiencies.
Email as a communication tool is pretty much ingrained in today’s consumer culture. Even if you personally are not the biggest c...
When it comes to email marketing,
determining customer segments within your database of contacts is second only to actually generating the list of names and email addresses. Think about
it this way: would you rather talk to a room of twenty people (with only five actually interested in what you have to say) or take those five interested
parties into a smaller, more private room? Of course you want to speak only to the five people who care rather than wasting time and energy on people
you know aren’t interested. In the game of email marketing, the success of your campaigns is...
Google receives over 63,000 searches per second. Every day. Despite the amount of information available online, users typically linger at the top of the
So, how do you earn your place in these results?
While creating online content, you’ve probably come across the term “search engine optimization” once or twice. Search engine optimization,
or SEO, involves the process of optimizing your digital content to achieve a high ranking on search engine results pages (SERPs). In short, marketers
can optimize their content using well-placed keywords, which appeal to search en...
For a few years now, video content has been dominating the digital marketing space and it’s not going to slow down any time soon. According to Forbes,
video is expected to take up more than 80% of internet traffic this year alone. The onus is on content marketers to ensure that they’re on top of video marketing
trends to stay competitive in such a fast-paced and constantly evolving landscape.
In the past, we’ve discussed ways to use video to ignite your marketing campaigns.
If you’ve already explored different types of videos to build your brand, business, and bottom li...