Pretty much anyone and everyone who has spent some time building a social presence online for a brand knows this one truth: It. Is. TOUGH. It’s so much more than the daily tweet announcing your latest product launch. Those were the good old times of the social media world. These days,
businesses - both small operations and large enterprises - require time and energy to truly thrive in the social space. Your social channels
are no longer just online spaces to fill; now they're places that help your business grow.
And since the social media space has evolved, so, too, has the prof...
Lately you might have heard or read a lot of marketing chatter about some dude named Bert. And while I would love to regale you with a tale about
a quirky, yet lovable gentleman from the South, I can’t. This particular Bert is actually Google’s BERT - their recently released search
algorithm that appears to have some businesses nervous about their SEO strategies...arguably with good
Why? Well, the kicker with this algorithm update is that you can’t really optimize for it. (Pausing now for collective gasp). So if your business is currently
executing a content marketi...
Why is Your eCommerce Store Losing Sales?
Is your eCommerce website plagued with the empty cart syndrome? Does your site suffer from low conversion rates? Does it generate less leads and even lesser
sales? If you’ve been nodding a “yes” for all the questions, you may be making some critical mistakes. We’ve created a list of mistakes to avoid in
order to boost your e-commerce site’s performance.
1. Write good Product Descriptions
Your customers can't touch your product before they buy it in your eShop. They want to obtain all the information they need to be sure that they make the
By now it’s no secret that marketing and technology go together like gin and tonic. (Or mustard and ketchup. PB and J...you get the idea). They’re a duo. Naturally paired together to enhance the overall experience. Nowadays, it’s damn near impossible for marketers to perform without the right tools and technologies in their arsenal. The marketing world is non-stop and there are literally thousands of tools and innovations that were designed to help you automate and simplify your marketing efforts.
One of the more jarring tasks of many businesses I’ve worked with is selecting fro...
A marketing funnel is made up of different stages and it breaks down the customer journey from the awareness stage to the purchasing stage.
According to Sprout Social, a marketing funnel lets you know what your company must do to influence consumers at certain stages to drive sales, and increase brand loyalty/awareness.
Why is creating an effective marketing funnel important?
Creating an effective marketing funnel is important because just like any other funnel, a high volume of leads enter the top of the funnel. However, as
they move through each stage of the funnel, more ...
Create and Update Your Local Listings
Local optimization is important even if you are not a local business located in the area. And Yes, maintaining local business listings require some resources.
Time and exact information. Many businesses in Cyprus miss out by trivializing their listings and not paying attention to the basics. You have to get
your listings right… and you have to select the right listings. Some of the international popular business listings are nit (yet) available
in Cyprus, but we have local ones!
Don't expect that local listings auto-update, they...
WSI is proud to announce that we have been crowned the Top Agency by the Web Marketing Association. The Top Agency Award recognizes the
consistently outstanding development going on at interactive firms. WSI outranked its global competition and won the most WebAwards in this year's
WMA WebAward competition.
Overall WSI won 15 awards in the 2019 WebAwards including
Best B2B Website,
Best Medical Website,
Best Restaurant Website,
Best Home Building Website,
five Outstanding Website WebAwards, and
six Standard of Excellence WebAwards.
The addition o...
Chatbots for business are a relatively new form of marketing tech. They're also completely underutilized.
Translation: Competitive advantage for your agency to differentiate, expand and charge more.
(Wondering "What is a marketing bot?" ← I invite you to start there.)
Naturally, brands and their agencies need to keep up with the latest tech driving business value; the global chatbot market is expected to continue growing
exponentially over the next four years. (Additional revenue in the billions of dollars!)
Chatbots are also incredibly profitable as an agency marketing service. An ag...