We are so close to the holiday break that I can pretty much taste the eggnog. For most professionals, end-of-the-year tasks have
been in full swing for several weeks now. Many of us are powering through this holiday homestretch until the usual festivities mandate we celebrate
with friends and family and/or get some much needed R&R. In our EWorksWSI team we are all looking forward to some downtime for the holidays!
But, until then, businesses everywhere are BUSY:
- the year’s budget, revenue and profits are in review…
- tax documents are being prepped...
Domain Name Ownership Strategy
Your website domain name is important for your company! As a beginning it wasn't easy to register a good domain name for your business. What is it worth to your company now? Think of all investments
your company has made over the years; they are all dependent on your domain name:
Email: Your email addresses are associated with your domain name, if you lose your domain name, you may not be able to recover your
emails (this may depend on how you have the email set up initially). At a minimum you have to contact all your existing clients an...
December is always so bittersweet, what with the holidays and the realization that another year has come and gone. This year, we’re all forging ahead into
the next decade (sounds weird to call it the ‘20s!) and are excited for what is around the corner. I hope you and yours have a wonderful start to 2020.
One of the annual traditions we have around here is our yearly predictions for what’s to come on the marketing front. This tradition dates
back to 2014 (see past predictions for 2015,
2016,2017 , 2018 and 2019)
and it’s a chance for us to analyze past trends, ...
Last time I jumped on here, we looked at what a realistic social media team of today should be comprised of. To recap, it is not a good idea to stick
an entire social media strategy on one junior Marketing Coordinator. Not unless you want your social strategy to accomplish the bare minimum, hinder
your ROI, while ultimately burning out your coordinator. Simply put, a full strategy deserves a full team.
A few weeks ago, the first group of professionals recommended for a full-service social media strategy team included:
A Social Media Manager
A Social Media Content Crea...