According to Twitter, with over 3 billion people on social media, more
consumers are using the social media platform to connect with businesses when they have questions, compliments, or complaints. Many brands and businesses
have been turning to Twitter as a customer service platform. And with the rise of direct messaging and the use of chatbots, 2019 is the year to approach
your business’ marketing strategy with a customer care focus. What does this mean? It means being more proactive, using social data to shape interactions,
and integrating customer care solutions i...