WSI recently attended Social Media Marketing World, a mega-conference where
social marketers go to discover the latest tactics and business-building ideas. If you’re a marketer and ever have the chance to attend, I highly recommend
it (in fact we are already booked for next year).
The conference covered a wide variety of topics from how to humanize your chatbots, to building your personal brand, but not surprisingly one of the most
talked about topics was, you guessed it, video. Almost every presentation I attended talked about using video in one way or another. But one of the
According to Twitter, with over 3 billion people on social media, more
consumers are using the social media platform to connect with businesses when they have questions, compliments, or complaints. Many brands and businesses
have been turning to Twitter as a customer service platform. And with the rise of direct messaging and the use of chatbots, 2019 is the year to approach
your business’ marketing strategy with a customer care focus. What does this mean? It means being more proactive, using social data to shape interactions,
and integrating customer care solutions i...