More and more people have been talking about the importance of data and its positive impact on enhancing the customer experience. Nowadays, data analytics
plays an important role as a driving force that’s affecting a business’ decision-making at each stage of the buyer’s journey. According to Forbes,
70% of enterprises have increased their spending on real-time customer analytics solutions over the past year. But what’s all the hype about?
Analytics have become fundamental in shaping customer experiences across all marketing activities and operations. Many businesses now rely on dat...
In the past, many people opted to stay neutral on certain causes and issues to prevent retaliation from others. Nowadays, everybody wants to feel like they’re a part of something bigger. Whether it’s by supporting a local/global cause or living a particular lifestyle, many of today’s consumers are actively seeking to make a difference these days. The desire to make a difference is now highly reflected through consumers’ behaviours and purchasing decisions. Several key examples include supporting cruelty-free beauty brands (e.g. BECCA), the zero-waste packaging movement (e.g. bare ma...
LinkedIn has become a vital social media tool for brands and businesses. Your customers and prospective customers are on LinkedIn. Your investors and key
stakeholders are on LinkedIn. Your employees and potential employees are on LinkedIn. With that, reputation management has become a crucial part of
many businesses’ LinkedIn strategy.
Why is it important to grow your online reputation and brand on LinkedIn?
According to Hootsuite, as the top-rated social network for lead generation, LinkedIn has become one of the most important social media platforms to invest in.
Influencer marketing has become an extremely effective
way for businesses to promote their brand, products and/or services. In 2019, influencer marketing is not only maintaining its foothold - it’s continuing to grow. What is influencer
marketing? In a nutshell, it’s when a business collaborates or partners with an influential person (or people) to promote something. It could be for
a new product launch, a specific marketing campaign, a particular service, you name it.
Over the years, Instagram has become one of the most popular platforms for influencer marketing. With ove...