With digital natives growing older and having more control over their digital experience, we’re seeing a strong correlation with the increase in the use
of ad blockers. This is nothing new – the advertising industry has seen a steady increase in the adoption of ad blockers, rising from approximately
21M users in 2010 to more than 180M users worldwide in 2019. In fact, in the US alone they’re seeing over 75M users using ad blockers on their browsers.
And it makes sense – digital natives are comfortable with technology and used to making it work to ...
Do you ever feel unsure about what content to create and share? Do you find it hard to keep a constant stream of ideas flowing? It can get difficult
and exhausting when you constantly have to think about new content that your audience craves. Do not fret, we’ve all been there! There will come
a time when we start running out of ideas, but it’s not the end of the world. Pause for a moment, take a step back, and re-evaluate your content
marketing strategy before moving forward again.
Documenting your content strategy goes beyond the sur...
As a marketer in Cyprus, it’s often tempting to base your marketing decisions off of your initial “gut feeling”. More often than not, those who solely
rely on their intuition to predict what will make people click and convert will fall short. In return, this may lead to detrimental results for your marketing
Rather than trying to guess what will lead to the best results for your next marketing campaign, it’s time to run an A/B test (if you’re not running
them already). A/B testing can take your marketing efforts to the next level and help customers move more effectively throu...
The role of the customer is changing. Nowadays, customers hold higher expectations for the companies and brands they support and work with, especially
due to the amount of easily accessible information and data out there. Everyday consumers are also making an effort to support purpose-driven brands, which plays a significant role in affecting their consumer behaviours and purchasing
As a result, companies and brands are no longer building their marketing strategy solely around the goal to accelerate business acquisitions anymore.