EworksWSI Cyprus Digital Marketing Blog

Pros & Cons of popular Lead generation Strategies (You’ve probably already Heard About) If you’re not yet familiar with these strategies, you have probably seen these buzzwords. They all work great (if done correctly). There are pros and cons for each, and some make more sense for your type of business. Let’s start with the one that gets leads the fastest… Pay-Per-Click (PPC) Google didn’t get so rich by ranking you for free. Over time they’ve shifted the search results to feature the paid advertisements while pushing the organic (free…or “natural” results) farthe...  Read Full Article

Well...this post is going to be a little different than in previous years, isn't it? I guess that's true of most things in 2020, so it's no longer surprising. Usually, when December rolls around, we wax poetic about the joy of Thanksgiving, which carries into the merriment and wonder of the holiday season, culminating with Christmas and New Year's Eve. Then we write our annual marketing predictions post and all is right in the world. We're still going to do all of the above. And we sincerely wish you still find the joy and merriment of years past throughout the 2020 ho...  Read Full Article

4.4 billion – that’s how many blog posts were written today. So how do you and your company stand out in this sea of blog posts? Having a video marketing strategy has become necessary to enhance your marketing campaign efforts. Whether it’s creating awareness or generating more leads, the combination of video and marketing is now more relevant than ever. This strategy gives marketers an attractive and versatile format that can be easily shared online, further accelerating brand growth. What is Video Marketing, and Why Does Your Business Need It? Video marketing has become a sure-sho...  Read Full Article

Now that we live in the digital age, we are exposed to social media every single day. Why? Because social media allows us to communicate and share content quickly, efficiently, and in real-time. When you take a look from a marketing perspective within a business, no matter how big or how small, social media has become a necessary marketing channel that all companies need to tap into at some capacity to be successful. Moreover, if you have a stellar social media strategy, great things will come from it, and you will see the results firsthand. That sounds easy and doabl...  Read Full Article