EworksWSI Cyprus Digital Marketing Blog

It’s a sad tale we’ve heard time and time again in this industry: “my ad gets hundreds of clicks, but almost no conversions.” After triple-checking for broken links or faulty submission buttons and re-analyzing your target audience, you’re left wondering why your visitors still aren’t converting. Something must have happened while these visitors were on your landing page. Maybe they each experienced web outages at the exact moment they were submitting your form. Perhaps Chrome, Safari and FireFox web browsers everywhere crashed and prevented anyone from completing the form. (It...  Read Full Article

Mere weeks into the new year and Google has gifted all of us with a fairly significant update to featured snippets. And if you've followed our recent advice to add ‘keep a very close eye on Google’ to your list of New Year’s resolutions, then you might already know all about it. (And if not, no panic - we got you covered). In under a week, the update has been impactful and, naturally, a hot topic among marketers and business owners everywhere. I’ll discuss some background info behind this update, what it’s affected so far, and what you should watch out for as you continue t...  Read Full Article

Building your brand takes time and resources, and in today’s connected world, the reputation that you’ve worked so hard to build can be tarnished with just a few keystrokes. Your company's information can quickly go viral, which is great - if it’s the kind of information that draws in consumers. Like it or not, what’s said about your company online can make or break your success. Fortunately, utilizing social media and content can help you to improve your digital reputation.   Be a Social Media Maven Marketers of yesteryear understood the importance of networking. Heading t...  Read Full Article