Graphic design matters - a lot. I’m sure many of you would agree. A company’s image can rely heavily on their graphical elements. Look
at companies like Apple, Nike and Amazon. Their logos alone encapsulate each brand’s vision and personality. Each is unique in its own right.
What’s more is that their brand design never fails to carry over into other consumer-facing channels. From their social media handles to their online
ads, outdoor billboards, flyers and packaging, their brand image is consistent, attractive and identifiable.
Impactful design is the kind of stuff...
While it might seem like a lifetime ago, back in January we wrote about Google’s move to de-clutter the first page of search results. And just 8 weeks later, we’ve seen Google make even more substantial
updates that SEO pros should be watching intently.
To quickly recap, the clean-up we discussed two months ago aimed to streamline a searcher’s online experience by de-duplicating search results.
URLs in position zero with a featured snippet would no longer appear anywhere else on search engine results pages (SERPs) as they
had previously. This update was great for u...
A painful reality for today’s business owners is that average, run-of-the-mill digital marketing won’t cut it. Today’s strategies need to outperform your
competition and resonate with customers. Unfortunately, these strategies are fairly complex and in a state of constant change.
A large part of our work at WSI is geared towards helping business owners navigate the digital space. So even though we’re a full-service
marketing agency, our educational and training programs are near and dear to each of
our Consultants. After all, learning from and sharing knowledge with other like-...