EworksWSI Cyprus Digital Marketing Blog

We concluded our Ahead of the Curve webinar series with a thought-provoking presentation on Defining Your Post-COVID-19 Digital Marketing Plan. Carlos Guzman, one of our WSI Digital Marketing Consultants from Mexico City, did an amazing job of recapping the strategies and concepts we talked about over the last several weeks. During his session, he shared eleven steps to help guide you through revisiting your current digital marketing activities and making the necessary adjustments for today's marketplace. We know that the company you went into this pandemic with from an operati...  Read Full Article

In this second post in the series about getting online (you can find the first part here!), we are taking a look at the technology platforms and decisions you will need to make as part of that process. You might be surprised that I didn’t look at this first, but in truth, you want to run a business, not become an IT expert. IT will become a more significant part of your world as an eCommerce operator, but if you don’t get your strategy and mission correct first, and have good content, then no platform will save your enterprise. Thankfu...  Read Full Article

There is no doubt that these are unprecedented times, and while my grandmother might have remembered the ‘Spanish Flu’ living through a pandemic like this is a new and scary experience. However, if we look at the impact of SARS on consumer behavior in China, then we can get an idea of what might happen post-COVID 19 – SARS catapulted China forward to be the leading online economy. eCommerce has been growing quickly and steadily for the last 10 to 15 years as the data from Statistica shows. Still, I believe one of the significant impacts of COVID-19 will be to accelerate...  Read Full Article

The WSI Ahead of the Curve webinar series continued in May with an informative session on web analytics. This time, WSI Digital Marketing Consultant, Andreas Mueller-Schubert, joined us from the beautiful Napa Valley region in California, USA. During the presentation, he showed how he uses data and analytics to help pivot and adjust his clients’ digital marketing strategies. In addition to sharing several tools and tips that you can use to leverage data in your decision-making process, he also talked about the concept of SMART goals. Many of our webinar attendees had...  Read Full Article

Stripe launches in Cyprus Stripe  is now generally available in Cyprus. This means Stripe can now support businesses in 39 countries (29 in Europe) with their complete payments platform, enabling them to sell to customers around the globe. This launch was built almost entirely by the teams of Stripe's European engineering hub, that’s everything from new integrations with financial institutions to extending support for Stripe’s products. The inclusion of Cyprus,the Czech Republic, Romania, Bulgaria and Malta is launch is the result of feedback from a number of businesses ac...  Read Full Article