EworksWSI Cyprus Digital Marketing Blog

Last Post added on 15-Sep-2020 | Total Posts: 373

EworksWSI Cyprus on digital marketing trends in SEO, Social Media, Mobile and specifically Internet Marketing related to Cyprus. Subscribe to our RSS feed: RSS


Content Marketing: The Lifeblood of Digital Marketing

Monday, August 17, 2020    Comments (0)    Permalink  
A long time ago, marketing involved a lot of interruption. To get the word out about a product, service, or brand, marketers, and advertisers would place ads in newspapers, between TV shows and songs on the radio, on building and billboards – hoping to catch a consumer’s attention during some other activity. Some efforts were more subtle: paying a celebrity to wear a particular brand, or showing a beloved character in a movie using one specific type of dish soap. Others even more closely resembled today’s content marketing, like educational brochures on a front desk, ...  

A Digital Marketing Guide to Getting Online: Part Three - Audience

Wednesday, August 12, 2020    Comments (0)    Permalink  
So you have an Online Store – now what? The adage “Build it and they will come” doesn’t work when talking about websites, as we talked in part one and two of our blog series. So you will have to invest at the correct level to drive traffic and for many brands or retailers that translates to maybe 8-15% of revenue – it depends on the market, product, and how established the business is. The trick will be to develop a marketing blueprint that builds your organic traffic, forms your loyal customer base while also funding new customer acquisition through paid adverti...  


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