A long time ago, marketing involved a lot of interruption. To get the word out about a product, service, or brand, marketers, and advertisers would place
ads in newspapers, between TV shows and songs on the radio, on building and billboards – hoping to catch a consumer’s attention during some other activity.
Some efforts were more subtle: paying a celebrity to wear a particular brand, or showing a beloved character in a movie using one specific type of
dish soap. Others even more closely resembled today’s content marketing, like educational brochures on a front desk, ...
So you have an Online Store – now what? The adage “Build it and they will come” doesn’t work when talking about websites, as we talked
in part one and two of our blog series.
So you will have to invest at the correct level to drive traffic and for many brands or retailers that translates to maybe 8-15% of revenue – it depends
on the market, product, and how established the business is. The trick will be to develop a marketing blueprint that builds your organic traffic,
forms your loyal customer base while also funding new customer acquisition through paid adverti...