Throughout April and May this year, WSI conducted a free webinar series to share digital marketing tips, tricks, and best practices that you can use to
overcome the marketing obstacles you are facing in today's business world. Here is a quick recap, plus the recording from our “Ahead of the Curve”
webinar on understanding your target audience in challenging times by Cormac Farrelly from
What is a Buyer Persona?
The best definition can be found in our book, Digital Minds: A Strategic Approach to Connecting & Engaging with Your Customers...