EworksWSI Cyprus Digital Marketing Blog

If you’re in the realm of digital marketing, you’ve probably heard the phrase “inbound marketing” a couple of times. Plenty of marketers emphasize the importance of inbound marketing in their digital strategy. While it’s easy to grasp the basics, inbound marketing can be a tricky but cost-effective process that lets you convert customers organically (and save your advertising budget.) What is Inbound Marketing? Inbound marketing is a marketing methodology that highlights the importance of content creation to attract customers and move them through your sales funnel. ...  Read Full Article

“Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.” - Amy Jo Martin It’s true. by 2023, there will be approximately 3.43 billion people around the world using social media. Because of the vast audience available on social networks, digital marketers have dived into social media branding and marketing, sharing content, sponsoring social ads, engaging with followers and more. Marketers put in all of this effort, but if a social media strategy is disjointed from the rest of the digital marketing strategy, it can mean a lot of spin...  Read Full Article