EworksWSI Cyprus Digital Marketing Blog

Domain Name Ownership Strategy Your website domain name is important for your company! As a beginning it wasn't easy to register a good domain name for your business. What is it worth to your company now? Think of all investments your company has made over the years; they are all dependent on your domain name: Email: Your email addresses are associated with your domain name, if you lose your domain name, you may not be able to recover your emails (this may depend on how you have the email set up initially). At a minimum you have to contact all your existing clients an...  Read Full Article

Why is Your eCommerce Store Losing Sales? Is your eCommerce website plagued with the empty cart syndrome? Does your site suffer from low conversion rates? Does it generate less leads and even lesser sales? If you’ve been nodding a “yes” for all the questions, you may be making some critical mistakes. We’ve created a list of mistakes to avoid in order to boost your e-commerce site’s performance. 1. Write good Product Descriptions Your customers can't touch your product before they buy it in your eShop. They want to obtain all the information they need to be sure that they make the ...  Read Full Article

Worldometers reports that 2,229,710 blogs were written today. And, it’s only 10:h35 in the morning, Cyprus Time! One blog is published every second, 59.3 million every month. So how many blogs are published every year? Do the math! The point I am trying to make is that there is a staggering amount of content available on the internet. Between 1994, when the first blog was created, until now, the online space has been flooded with content. With the popularity of blogs as an inbound marketing tool showing no signs of abetting, all businesses small, medium, and big continue to add ...  Read Full Article

5 Ways Your Local Business can Win on the Internet Local Content for Local Business Our Research showed that you can optimize your content strategy to target local customers! As a small business in Cyprus, the majority of traffic to your (ecommerce) site and your sales at the store most likely come from customers that live around your physical business location. If you think that getting listed in local business directories is all you need to do you might be missing a significant part of local traffic and sales. Localized content marketing matters, read on...   1.  Ra...  Read Full Article

The Current US Bing ad cost gives an idea what is to be expected in Cyprusin a few years. It is not so much the absolute CPC (cost per click) that matters here but the overall trend. This applies with some restrictions though as advertising is regulated for some professions in Cyprus such as (but not limited to) lawyers, attorneys, physicians etc. Iti's remarquablethat small businesses such as repair shops, plumbers, accounting firms etc spend significant amounts on PPC, as the ROI on Pay per Click campaigns remains highly profitable: If your company generates 500€ income for eve...  Read Full Article

Who Owns My Website? Ownership and Terminology Not every Digital Marketing firm is as legitimate as they would have you believe. So how can you separate the charlatans, scammers and incompetents from the professionals? With a little basic homework, and armed with the right questions, you stand a pretty good chance of partnering with the right firm. “I want to own my website” Sooner or later you need to address this request. Simple as it sounds, it really is complicated. A website is built with many assembled parts and you may be surprised to learn who legally owns each part. The fo...  Read Full Article

It's 2014 and customer service now occurs under the public spotlight. Whether it's on social media or via a blog post, when customers believe they have a legitimate gripe with a brand, they'll tell the world. Or at least as much of the world as they can. These days, the amount of people a consumer can potentially reach via social media is enough to hurt a brand, especially if that brand isn't listening. In today's Internet Age, customer service no longer means answering letters or sitting by the phone, it means actively monitoring various social channels to see what your custome...  Read Full Article

 Psychological properties of Colours in webdesign Color impacts how users make decisions online, so understanding color psychology helps you better use colors to improve conversion. The psychological properties of the 11 basic colours are as follows: RED. Physical (code: #FF0000) Positive: Physical courage, strength, warmth, energy, basic survival, 'fight or flight', stimulation, masculinity, excitement. Negative: Defiance, aggression, visual...  Read Full Article

“We have a great product, but how do we get people to buy it?” Thousands of new businesses are started every month with entrepreneurs turning their understanding of a consumer or business problem into a new product or service solution.  But there’s more to starting a business or launching a new product than a great idea and a market in need of a solution. Many new businesses score well with the solution they’ve created including the logistics of suppliers, manufacturing, and distribution to bring that product or service to market. However, one of the greatest challenges of starti...  Read Full Article

The importance of mobile landing pages Upon loading a webpage visitors will decide in 8-10 secs  if the content is relevant for them and continue browsing your site or switching to another. We see the same behavior on Mobile sites, but consumers do not look for the same type of information on mobile devices. And approx 50% of visitors will not return to a mobile site that did not display correctly during their last visit. Please find below 10 of the most important points in mobile landing page design: Main Considerations for Mobile landing pages No Flash Minimize forms Visible bi...  Read Full Article

If you own a business that sells in Cyprus, chance are you’ve contemplated running a deal with a group buying site like Skroutz, Groupon, Living Social or Google Offers. The draw is obvious: they have huge email databases of known buyers in exactly the locations you serve. At their best, but, getting access to that list and targeted offer comes with a cost and just generating sales isn’t enough to guarantee success. Understand How They Get Paid Most group buying sites work on a revenue sharing model. They take some percentage of the discounted price of every offer you sell. It looks...  Read Full Article

Social Media and the Cyprus Tourism Industry Social media have become an integral part of tourism marketing. This new way to communicate with clients has revolutionized the industry in Cyprus and has largely replaced the traditional client communication and interaction. This was of course expected as the Cypriot tourism & travel industry was one of the sectors that benefited the most from the internet. As a result new technologies and networks have become useful tools for professionals of the sector. We will discuss the essential practices of social media...  Read Full Article

Just when you thought you had your social media strategy and web presence under control, yet another social networking site is becoming mainstream. Seven months ago it was Google+, now it’s Pinterest and it is gaining momentum in popularity as well as relevance in organic search. Pinterest is a social photo sharing website that has also been described as an online pin board. Its more than 10 million registered users, over 2 million of whom log in every day , “pin” photos, graphics, and videos into categories they create based on their own personal interests. Pinterest users also sh...  Read Full Article

Search Engine Optimization Profesional Search Engine optimization is essential if you want your website to be found on the major Search Engines like Google or Bing. EworksWSI has teamed up with M3Socialmindz, the SEO specialits in the WSI network, and offers outstanding SEO services in Cyprus. SEO case studies View the Eworks WSI slideshow on SEO case studies belowEworks WSI Cyprus SEO Case Studies   View more SEO presentations from EworksWSI Cyprus  Read Full Article