It’s easy to understand why website owners get confused about how to improve the results from their digital marketing efforts by fully leveraging assets
such as their website.
The process of increasing your online visibility is referred to as search engine optimization, or SEO for short.
In the past, SEO meant focusing on where you ranked for certain keywords. However, these days it’s about building your overall digital audience whether
that be on your website, email marketing list or social media networks.
An easier way to understand it is to think of SEO as the process of build...