EworksWSI Cyprus Digital Marketing Blog

Last Posted: 10-Dec-2018 | Total Posts: 322

EworksWSI Cyprus on digital marketing trends in SEO, Social Media, Mobile and specifically Internet Marketing related to Cyprus. Subscribe to our RSS feed: RSS


4 Content Marketing Ideas to Try in 2019

Wednesday, December 12, 2018    Comments (0)    Permalink  
  Content marketing is becoming increasingly important in today’s competitive digital landscape. Businesses are continuously striving to discover the latest trends with the goal of attracting new customers with content marketing and maintaining a competitive edge within their industries. In 2018, we saw tremendous growth in the realm of content marketing. Live-streaming is now dominating the digital space as we see it with platforms such as Facebook Live, Instagram Live, and YouTube Live. More and more businesses, influencers, and brands are using live videos to ignite their...  

Care About On-SERP SEO

Friday, June 29, 2018    Comments (0)    Permalink  
In 2018 and beyond, digital marketers, and companies that embrace digital marketing strategies, need to be well versed in changing what they care about. Oh, and caring about a lot of things at once which comes standard with living in the digital world. And for good measure, let’s throw in keeping on eye on the future with the intent to figure out the next pivot before anybody else – and boldly acting on it. So when I see something like this, from one of the brightest and most influential SEO minds of the last decade, I think, “Hmm, maybe I need to dig into On-SERP SEO a little m...  

How to Create A List of Blog Topics Without Pulling Your Hair Out

Friday, May 25, 2018    Comments (0)    Permalink  
  Does the mere thought of putting together a list of potential blog topics send you over the edge? If so, you’re not alone. Content has overwhelmed the digital world, so it’s harder to produce something unique. No matter what industry you’re in, you’ll find content in every corner of he Internet, so figuring out how to create blog topics that stand out from the crowd can be frustrating. As unlikely as it may seem, you can develop a list of blog posts that’ll get you noticed. It just take some research and a little know-how to get started. Try a New Spin on an Old Favorite ...  

The Right Data Will Make All the Difference

Monday, May 21, 2018    Comments (0)    Permalink  
When it comes to data and numbers, conventional wisdom tells us to be weary of small sample sizes. For good reason; if you launch a digital marketing campaign and happen to convert a website visitor into a customer on the first day, you can’t realistically expect to convert every person who visits your website. It’s just common sense. However, the difference between a sample size that’s irrelevant and one that actually large enough to be valuable is, ironically, quite small. We recently saw exactly this in a social media campaign we’re running for a client, and it opened our eye...  

7 Steps to acertain your SEO Success

Wednesday, August 24, 2016    Comments (0)    Permalink  
  Search engines are constantly improving the quality of the results they deliver to users who are looking for answers, products or services. For businesses and consumers, improved search results are a beautiful thing. However, in order for businesses and marketers to generate consistent streams of organic search traffic, they need to stay on top of the continually evolving digital landscape. We understand it can sometimes be a challenge to keep updated on the world of search engines, so for our latest digital marketing video, we outlined the 7 Steps to Certain SEO Success:...  

Empty shopping cart syndrome: Fix your Ecommerce site

Monday, March 14, 2016    Comments (0)    Permalink  
What’s Causing Your eCommerce Store to Lose Sales? Is your eCommerce website plagued with the empty cart syndrome? Does your site suffer from low conversion rates? Does it generate less leads and even lesser sales? If you’ve been nodding a “yes” for all the questions, you may be making some critical mistakes. We’ve created a list of mistakes to avoid in order to boost your ecommerce site’s performance. 1: Incomplete or Inaccurate Product/Service Descriptions If you were to sell your stuff at a brick-and-mortar store, would you do so without uttering a word or without giving proper ...  

How to use Instagram in Your Business

Thursday, February 11, 2016    Comments (1)    Permalink  
.recaptchatable, #recaptcha_area tr, #recaptcha_area td, #recaptcha_area th { line-height:0!important; .recaptcha_input_area{ height: 30px!important; }   Instagram is not only perfect for sharing pictures fast with family and friends but it has as well become an essential digital marketing tool for brands. This guide from Iconosquare and our partner Hubspot show how to do it right. It’s critical to navigate growing Instagram for your business the right way, and this guide shows how to set up, grow, and optimize Instagram to increase your audience, followers, leads, cust...  

Digital Marketing Trends 2014

Thursday, January 23, 2014    Comments (0)    Permalink  
2014 will again transform the digital marketing landscape in Cyprus in terms of: Content Marketing Simplicity will matter even more in 2014 329 Mio Users read blogs each month Storytelling will become paramount 9 out of 10 organizations will use Content Marketing The importance of Link Building will decrease 27 Mio pieces of Content are shared every day Advertizing More  Data Management Platforms (DMP) Location based Marketing Increased importance of Social ROI New Google Ad formats expected Big Data  From 2014 to 2020 Big Data is...  

Google pushes High Quality sites in Search

Saturday, February 26, 2011    Comments (0)    Permalink  
Google has implemented a new change in 2011 to its search algorithm and is aiming to reward Web sites that offer original, in-depth content at the same time that it will penalize in their search results those who simply copy content from others. Google published on their blog: "This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information...  


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