EworksWSI Cyprus Digital Marketing Blog

Iconosquare is a major player in Instagram’s ecosystem and it was just natural for them to share their analyses and experience to demystify Instagram in the eyes of marketing professionals like you. That’s why Iconosquare decided to publish the Instagram 2015 Study. We want to highlight here some exclusive findings from the IG study that seem inevitable for any marketer. Here is the list: Fact #1 - 61% of Instagramers like at least 1 media/day and more than 30% like over 10 media/day  Fact #2 - 64% of Instagramers are women, 36%...  Read Full Article

The 10 most important Reasons Why Your Restaurant in Cyprus Needs a Mobile Site Restaurants are the single most popular searches on the mobile web. Especially tourists and visitors are searching for restaurants, bars and other entertainment on their mobile devices and do expect to find clear, readable information that allows them to understand your offer, to find the restaurant's opening hours and telephone number, possibly the ability to reserve online and get directed through their mobile navigation to your place.   If you’re a restaurant owner in Cyprus and don’t have a...  Read Full Article

Article marketing Article marketing has lots of power to direct visitors to your website and convert them into customers. Article marketing can be used to sell any of your products in any economical sector, retail, real estate and services as examples. Article marketing is the perfect way to increase sales. Begin by defining a profitable segment in your product/service range and develop expert knowledge of this niche. Real Estate products and services require a deep knowledge about the real estate market, writing about diving equipment needs technical knowledge to create useful con...  Read Full Article

E-mailing in CyprusCytanet Many individual internet users as well as businesses in Cyprus are are subscribed to Cytanet internet services that includes one or several email addresses @cytanet.com.cy Cytanet SMTP or outgoing mail server For outgoing mail, Cytanet requests for all CYTANET email accounts to use exclusively the CYTANET SMTP server (supporting the use of port 587 with TLS and user identification). Cytanet’s outgoing mail server is mail-out.cytanet.com.cy and will not allow users to specify their own SMTP server  On imap, Cytanet’s outgoing ma...  Read Full Article

Google has done it again. Just when we were getting comfortable with local search, they flipped everything on its head with the introduction of Place Search. •   Pay-per-click has changed •   Organic search has changed •   Online reviews now more prominent "We're introducing Place Search, a new kind of local search result that organizes the world's information around places. We've clustered search results around specific locations so you can more easily make comparisons and decide where to go". - Google Blog, October 28 7 Changes to Goo...  Read Full Article

Think AdWords is the be-all and end-all of search engine marketing? If pay-per-click (PPC) advertising makes sense for your business (and it does for most), then you're probably already using Google AdWords. But chances are you've only dabbled with Yahoo! and Bing advertising. If that's the case, it may be time to take a closer look at your options. The partnership between Yahoo! and Bing--announced last July--is about to become a reality this fall in the form of a combined pay-per-click platform that will give small-business advertisers an alternative to Google. Microsoft hope...  Read Full Article