In the 15+ years EworksWSI is working in the digital marketing industry in Cyprus, we have met thousands of business owners who admit to feeling perplexed
by a key business decision: “Should I hire in-house marketers or work with a marketing agency?!” Not alone mentioning all the self styled
marketing specialists around.
Pro Tip: Stay away from any self-proclaimed “experts” with “Guru” in their title.
Once the gurus out of the way, it’s not the simplest decision to make whether to build your internal digital marketing depart or hire an external agency,
and this is true ...
Without a doubt, landing pages are an extremely important part of any marketing strategy.
After all, a landing page is a remarkably effective way to generate business leads and begin fostering that all-important relationship with your customers.
Despite the lead generation potential of landing pages, it took a while for businesses to realize their value. And even until last year, brands were still
struggling to create optimized landing pages, making all-too-common mistakes like using home-pages as targeted landing pages.
Similar to many digital marketing tactics, truly impactful lan...
How often have you heard the term multi-channel thrown around as a marketing jargon? Quite often, I bet! You may have also heard about the concept of “cross-media”
used whenever a marketer has presented a strategy. In today´s advertising world, campaigns are being designed to constitute a mix of “traditional”
and “digital” media. Agencies understand that consumers and buyers are impacted by several kinds of media. Therefore, they are more frequently combining both traditional and digital media into their campaigns. This is referred to as cross-media campaigns.
Do keep in mind...
Most digital agencies in Cyprus promote themselves as omnichannel marketing experts in their briefs and creative pitches. Omnichannel marketing and other
similar terms are the current buzzwords in the marketing world. Some marketers are doubtful, and may think might think these concepts are short-lived,
more of fads. But when approached right, you will understand that it is not so.
So, what is omni-channel marketing?
Well, according to Sara Skrmetti, Senior Director, Social in MediaMath, it means aligning your technology, data, metrics and organizational structure around
In the midst of all the hype about artificial intelligence (AI), you may occasionally pause to ask: “What’s new here?” After all, did
we not have machine learning applications 10 (or maybe even 20) years ago? In the marketing domain specifically, you may be asking how today’s AI is different from, say, an application that has been personalizing real-time content insertion for several
The best way to answer that could be to consider the evolution of AI in the areas of driving and transportation. In the past, the applications of AI included
driver-assist features ...
The power of video marketing is undeniable. According to Forrester Research, videos are 50 times more likely to receive an organic first page ranking than
traditional text pages. If you’re considering a video marketing strategy, take note of these lesser known video marketing secrets you can use to attract
prospects and clients:
Develop a cliffhanger
Cliffhanger endings will add a suspense element to your video. To do this effectively, create a series of videos that are like short episodes. The ending
of each video should make the viewer want to watch the next one find out what ...
Social Selling definition
“Social Selling is leveraging technology to provide insight and value to a buyer. It is helping the buyer through their buying journey, as they conduct
due diligence online. Social Sellers will socially surround a buyer with new insight and value online, and that buyer’s “sphere of influence” with
enough information to make an informed decision.”
Social Selling allows your sales force to leverage the power of social media in their lead generation and prospecting process and help them hit their targets.
Social Selling on the go - 7 apps
Mobile phones h...
Video Marketing – How to Make a Video on a Small Budget
Video is a popular medium among users but often an underrated opportunity for businesses in Cyprus. It doesn't have to be expensive.
A video is five times more memorable than words. According to statistics video consumption has seen a significant growth. Globally
internet video on TV doubled in 2011 and will triple by 2016 (Cisco). People love watching and sharing videos!
Video Marketing – What’s That?
Video marketing can be divided into two sections: marketing with video and mar...
SEO, social media, email marketing, landing page optimization, etc, etc …believe or not, are all components of inbound marketing. Your inbound marketing
strategy – when done like a pro – defines how your audience interacts with your brand, determines how your sales team engages with customers, and (surprise, surprise!) drives your ROI. And let’s face it: you always want to be driving that ROI forward! Just in case you haven’t kicked your inbound plans into
gear yet, here’s what you might be missing.
You Could Be Attracting More Leads
Leads from content search...
What is DNS
The Domain Name System (DNS) is a hierarchical distributed naming system for computers, services, or any resource connected to the Internet or a private network. It translates easily memorized domain names to the numerical IP addresses needed to locate computer services and devices worldwide.
The DNS protocol is serving as the Internet's phone book: every time you visit a website,
your computer performs a DNS lookup. Complex pages often require
multiple DNS lookups before they start loading, so your computer may be
performing hundreds of lookups a day.(More info on DNS in th...
When selling products online (sometimes called as well 'distance sales') from one EU country to end-clients in other EU countries (B2C) the following
VAT ruels apply:
Depending on annual volume of online sales to a given country, different rules determine in which country the taxation will apply:
VAT will be charged
in the receiving EU country (where the goods are shipped to and located when the dispatch or transport to the customer ends for distance sales)
when the supplier's annual sales are above the threshold(14 Kb)applied
by the cust...
As a part of the WSI Digital Marketing Video Series, we’re happy to be sharing the latest video which explores how video marketing significantly improves customer engagement.
The 2 minute video shares 5 tips for effectively improving online engagement with your target audience through a creative, valuable and interesting video
campaign. Watch below:
Direct Your Own Video Marketing
Entertainment comes in many forms, but it’d be hard to argue against movies and TV shows as the leading form of pop-culture entertainment over the
last 50 years. Maybe it’s be...
What is Web Copy?
Purpose of Webcopy
The purpose of Web copy is to engage customers by telling them about the problem, predicament or ‘pain’ that your product can solve in a way that compels them to take the next step in the buying cycle. This means that not everything written on a Web page is classified as Web copy; items such as articles or valuable information for the end client are considered content.
Copy writing for offline sales is very different in comparison with website copy. People are more relaxed on the Internet, so it is important to use a friendly and engaging sty...
Setting up and running an e-Commerce site is hard enough, but getting traffic to it and making sales is even more complicated.
We would like to share below some Search Engine Optimization tips to assist you maximize search engine generated traffic to your online store.
Optimize your meta tags
Label each of your pages with a unique title and description – search engines love it. You can find the meta tags in the <head> section
of your HTML code.
Most e-Commerce software generate automatically meta tag, and some (such as WSI efusion)
allow you to customize each page. The ti...
“We have a great product, but how do we get people to buy it?”
Thousands of new businesses are started every month with entrepreneurs turning their understanding of a consumer or business problem into a new product or service solution. But there’s more to starting a business or launching a new product than a great idea and a market in need of a solution.
Many new businesses score well with the solution they’ve created including the logistics of suppliers, manufacturing, and distribution to bring that product
or service to market. However, one of the greatest challenges of starti...
The importance of mobile landing pages
Upon loading a webpage visitors will decide in 8-10 secs if the content is relevant for them and continue browsing your site or switching to another.
We see the same behavior on Mobile sites, but consumers do not look for the same type of information on mobile devices. And approx 50% of visitors will
not return to a mobile site that did not display correctly during their last visit.
Please find below 10 of the most important points in mobile landing page design:
Main Considerations for Mobile landing pages
Social Media and the Cyprus Tourism Industry
Social media have become an integral part of tourism marketing. This new way to communicate with clients has revolutionized the industry
in Cyprus and has largely replaced the traditional client communication and interaction. This was of course expected as the Cypriot tourism & travel industry was one of the sectors that benefited the most from the internet. As a result new technologies and networks have become useful tools for professionals
of the sector.
We will discuss the essential practices of social media...
Facebook introduces a Post Scheduler and Admin functionalities
Facebook post scheduler
will certainly welcome this feature if you were struggling with third party posting tools. Facebook has now added the ability to schedule posts on
your time line.
The Facebook post scheduler is available to brand page admins who have launched the 'Milestone' of their company/brand/product.
It is quite easy to schedule Facebook posts, so that even if you’re not at your computer, you can continue to send information, links and thoughts to your
Below please find a quick tu...
Important Information for all Google Adwords Users
In an effort to inform and protect a user’s information, Google recently enforced a policy to all websites advertising (Google Adwords
) with them.
If you are running a Google PPC (Pay per Click) campaign you must make sure that all pages on the target website collecting personal and financial information
Not sure what paid search marketing is about?
Read more about PPC advertising here
Google provides a detailed description ...
5 Best Practices on Promoting Your Facebook Fan Page
1) Create an Engaging Facebook business Page
Use applications like the discussion board and YouTube video box to add more interesting and engaging content to your page. Give users a reason to
become a fan of your page and engage with you.
2) Leverage the Viral Nature of Facebook (The News Feed)
The added benefit of creating an engaging page is that every time a fan engages with your page – from becoming a fan, to posting a comment, to attending an event – that activity is published to their “news feed...
Article marketing has lots of power to direct visitors to your website and convert them into customers.
Article marketing can be used to sell any of your products in any economical sector, retail, real estate and services
as examples. Article marketing is the perfect way to increase sales.
Begin by defining a profitable segment in your product/service range and develop expert knowledge of this niche. Real Estate products and services require
a deep knowledge about the real estate market, writing about diving equipment needs technical knowledge to create useful con...
Search Engine Optimization Profesional Search Engine optimization is essential if you want your website
to be found on the major Search Engines like Google or Bing.
EworksWSI has teamed up with M3Socialmindz, the SEO specialits in the WSI network, and offers outstanding SEO services in Cyprus.
SEO case studies View the Eworks WSI slideshow on SEO case studies belowEworks WSI Cyprus SEO Case Studies
View more SEO presentations from EworksWSI Cyprus
Update:On September 2, 2013, Microsoft announced that it was buying out Nokia's devices business for 7.2 billion USDThe Nokia apps cannot be accessed anymoreOriginal post:Create Mobile app for Nokia Smartphones
Do you want to give your customers and prospects mobile access to your information?
More and more people are accessing information on the internet through mobile devices and Cyprus mobile users are catching up very fast.
Nokia is by far the largest mobile phone brand present in Cyprus.
Get Your logo on your clients mobile
Google has implemented a new change in 2011 to its search algorithm and is aiming to reward Web sites that offer original,
in-depth content at the same time that it will penalize in their search results those who simply copy content from others.
Google published on their blog: "This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy
content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information...
MANAGE Perceptions, Don't Try to CONTROL Them
A positive reputation brings
trust, confidence, and sales, which are ultimately reflected in revenue
growth and profitability. Negative perceptions can lead to a decrease
in consumer confidence, and, in turn, a reduction in revenue and
Fact is, what you can’t control, you need to manage.
Today, opinions are easily shared through the proliferation of
networking sites, forums, blog sites, chatrooms and other social media
sites such as Facebook, Twitter, YouTube, etc. These social media
platforms are also being used by ...