EworksWSI Cyprus Digital Marketing Blog

Last Post added on 13-Aug-2019 | Total Posts: 337

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Google enforces Privacy Policy ( this)

If you are running a Google PPC (Pay per Click) campaign you must make sure that all pages on the target website collecting personal and financial information via a form have a privacy policy published.

Google Privacy Policy is Being Enforced

Important Information for all Google Adwords Users

Google adwords Privacy Policy

In an effort to inform and protect a user’s information, Google recently enforced a policy to all websites advertising (Google Adwords ) with them.

If you are running a Google PPC (Pay per Click) campaign you must make sure that all pages on the target website collecting personal and financial information via a form have a privacy policy published.

Not sure what paid search marketing is about?

Read more about PPC advertising here

Google provides a detailed description of what they consider personal information here. The policy must include:

  • What personal information is being collected in the form
  • How the information will be used by the company
  • If and how personal information will be transferred to 3rd party companies
  • Instructions on how users can modify or delete their personal information
  • How users can opt out of future communications

For those websites without the policy present, Google may flag the campaign, and therefore, prevent the campaign from spending until the policy is added.

IMPORTANT: To prevent this from occurring for EworksWSI clients, the following will occur:

  • New Campaigns: EworksWSI will check the presence of a Privacy Policy before the campaign goes live. We will inform the advertiser of the missing privacy policy (so they can take care of it ASAP) and proceed in resolving the draft review so the campaign can be provisioned.
  • Existing Campaigns: eWorksWSI checks that a privacy policy is included on all of the pages within their advertiser’s websites where a form is present.
  • Campaigns without a Privacy Policy found by EworksWSI: If a privacy policy is not present, eWorksWSI will follow up with the advertiser and provide instructions to resolve the issue based on the Google Privacy Policy link along with an example privacy policy to guide in creation of their own privacy policy. After the policy is added to the website, no further action is needed.

For more detailed information on Google’s full privacy policy requirements, please visit the Google Support Center.

 

 



To find out more about how the WSI can work for your business: Give us a call at +357-22675747

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Author: Hartmut Clasen WSI
Hartmut is running EworksWSI in Cyprus. WSI is the #1 digital marketing company worldwide with offices in over 80 countries. EworksWSI Cyprus is well equipped to bring WSI's knowledge of global digital marketing trends to your business to achieve the best results in Cyprus. Eworks WSI provides webdesign, hosting, Search marketing like PPC and SEO as well as mobile marketing services in Cyprus.

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To find out more about how WSI can work for your business: Give us a call at +357-22675747

Get in touch with an expert today

get in touch