EworksWSI Cyprus Digital Marketing Blog

Last Post added on 13-Aug-2019 | Total Posts: 337

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Google pushes High Quality sites in Search  ( this)

It seems logic that Google pushes High Quality sites in Search as good websites improve user experience.

Google has implemented a new change in 2011 to its search algorithm and is aiming to reward Web sites that offer original, in-depth content at the same time that it will penalize in their search results those who simply copy content from others.Google Search

Google published on their blog: "This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on."

High quality content is becoming more important for SEO

"These are sites that people want to go down, and they match our intuition," Matt Cutts is quoted as saying. It'll be likely that content is going to be affected on a page-by-page (or article-by-article) basis, as opposed to an entire domain being affected. Companies need to adapt again their SEO strategy and enhance the quality of their pages. 

Google says, "Our goal is simple: to give people the most relevant answers to their queries as quickly as possible. This requires constant tuning of our algorithms, as new content—both good and bad—comes online all the time."

Eworks WSI encourages Google's actions on content farms.

EworksWSI Cyprus Webanalysis The recent algorithm change will reduce the rankings for low-quality content sites and will  recognize the value of high-quality, originally-produced content by professionals.

This is encouraging for web publishers who pay highly trained professionals to produce quality content and for those who search on Google.
High quality content is becoming inceasingly important to rank highly on the search Engine Result Pages (SERP) of all major Search Engines.

Are you wondering how your site's SEO is doing in Cyprus?

Request a free webscan from EworksWSI in Nicosia.

To find out more about how the WSI can work for your business: Give us a call at +357-22675747

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Author: Hartmut Clasen WSI
Hartmut is running EworksWSI in Cyprus. WSI is the #1 digital marketing company worldwide with offices in over 80 countries. EworksWSI Cyprus is well equipped to bring WSI's knowledge of global digital marketing trends to your business to achieve the best results in Cyprus. Eworks WSI provides webdesign, hosting, Search marketing like PPC and SEO as well as mobile marketing services in Cyprus.

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To find out more about how WSI can work for your business: Give us a call at +357-22675747

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