How Google Instant works
Outstanding web design will become more important
Video about the importance of outstanding webdesign
Since Google released Google Instant earlier this year, our search habits are slowly adapting to this new way of searching the Internet.
Google Instant was easily accepted by Internet Users and it will continue to change the importance of PPC adwords campaigns as well of how websites need to SEOed (Search Engine Optimized).
Webdesign becomes more important as Google is apparently testing a new feature (Google Preview) that allows users to see full-page previews of sites in their search results pages (SRP) before they click through to them.
This could dramatically affect clickthroughs to your site, for better or for worse.
Web design plays a big part in conversions. It's conceivable that consumers will be drawn even more to well-known brands and popular layouts, meaning that
your webdesign must be even more outstanding.
Don't leave your webdesign to some amateurs!
UPDATE as of 24/04/2013