EworksWSI Cyprus Digital Marketing Blog

The Google algorithm is one of the best kept secrets and Google changes the formula often (up to 500 times/year). By analyzing different Google sources we can deduct the most important factors that will determine the position of your site on a Google SERP.

Here's a (nearly) complete listing of the most important parameters.

Google has confirmed that they use approx 200 ranking signals in their algorithm. However, Goolge has never publicly listed them all. While this infographic is not the official list of ranking factors, it aggregates though the best information we have today about how Google ranks pages and websites.

But ranking factors are constantly changing and you'd need to adapt progressively to any modifications.