Sharing pictures of your adorable pets and scrumptious brunch is not synonymous with business to business (B2B) marketing. Yet research has revealed that: “79% of B2B marketing specialists polled rated social media as the most effective marketing channel, with 38% noting that if they had extra budget for next year, they would spend it on social media. The requirements of a viral world have resulted in changing demands on the marketing community.”
Let’s look at how this social selling technique can enrich your reputation and generate prospects.
From establishing thought leadership to nurturing customer relationships, social media is a powerful channel to achieve a wide range of objectives. The secret behind this phenomenon is that people – even people at work – are social creatures. We base a lot of our decision making on conversations and relationships. Social media marketing is an online method of fostering these connections.
Your content marketing should add value rather than add noise. Focus on quality over quantity when it comes to creating your content. Especially in the B2B world, time is money.
To encourage businesses to consider, review, and check out your website is vital for generating sales interest. Twitter and LinkedIn are both highly effective, yet underrated, B2B tools to drive people to your website.
Added to that, social media is a platform to the critical B2B goal of being a thought leader. Thought leadership has become a significant goal for businesses, whether they’re known or not.
Are you interested in social selling techniques and strategies to enhance your reputation and help you prospect for new leads? EworksWSI together with the WSI Socialsellingeducation.com offers a range of instructor training, social selling workshops and consulting services that can be customized for your business.
by Rob Thomas -
Social Selling & LinkedIn Expert
WSI South Gloucestershire, UK