EworksWSI Cyprus Digital Marketing Blog

Last Post added on 13-Aug-2019 | Total Posts: 337

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How to use Social Media in B2B Marketing ( this)

Learn how to use Social Media effectively in B2B Marketing and add value instead of noise to your B2B communication in Cyprus.


Sharing pictures of your adorable pets and scrumptious brunch is not synonymous with business to business (B2B) marketing. Yet research has revealed that: “79% of B2B marketing specialists polled rated social media as the most effective marketing channel, with 38% noting that if they had extra budget for next year, they would spend it on social media. The requirements of a viral world have resulted in changing demands on the marketing community.”

Let’s look at how this social selling technique can enrich your reputation and generate prospects.

Relationship building

From establishing thought leadership to nurturing customer relationships, social media is a powerful channel to achieve a wide range of objectives. The secret behind this phenomenon is that people – even people at work – are social creatures. We base a lot of our decision making on conversations and relationships. Social media marketing is an online method of fostering these connections.

Your content marketing should add value rather than add noise. Focus on quality over quantity when it comes to creating your content. Especially in the B2B world, time is money.


To encourage businesses to consider, review, and check out your website is vital for generating sales interest. Twitter and LinkedIn are both highly effective, yet underrated, B2B tools to drive people to your website.

Added to that, social media is a platform to the critical B2B goal of being a thought leader. Thought leadership has become a significant goal for businesses, whether they’re known or not.

Are you interested in social selling techniques and strategies to enhance your reputation and help you prospect for new leads? EworksWSI together with the WSI Socialsellingeducation.com offers a range of instructor training, social selling workshops and consulting services that can be customized for your business.

WSI Social Selling Rob Thomasby Rob Thomas -

Social Selling & LinkedIn Expert
WSI South Gloucestershire, UK ‎

To find out more about how the WSI can work for your business: Give us a call at +357-22675747

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Author: Hartmut Clasen WSI
Hartmut is running EworksWSI in Cyprus. WSI is the #1 digital marketing company worldwide with offices in over 80 countries. EworksWSI Cyprus is well equipped to bring WSI's knowledge of global digital marketing trends to your business to achieve the best results in Cyprus. Eworks WSI provides webdesign, hosting, Search marketing like PPC and SEO as well as mobile marketing services in Cyprus.

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To find out more about how WSI can work for your business: Give us a call at +357-22675747

Get in touch with an expert today

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