What are QR or EZ codes and how can these help your business?Quick Response codes (QR codes) and other two-dimensional codes like EZ codes will be used more widely in 2011. People seek immediate access to relevant content and QR codes are providing just this.QR codes are similar to the barcodes used to track inventory and price products for example in supermarkets.
The key difference between bar codes and EZ/QR codes is the amount of data they can hold or share.
Bar codes are linear one-dimensional codes and can only hold up to 20 numerical digits, QR codes are two-dimensional (2D) matrix barcodes that can hold thousands of alphanumeric characters of information. The ability to hold more information and the easy use make them practical for small businesses.
When you scan a QR code with your iPhone, Android or other camera-enabled Smartphone, you will link to digital content on the web; activate a number of phone functions including email, IM and SMS or connect with your mobile device to a web browser. Any of these functions can be easily implemented with properly created QR code.
EworksWSI can advise you and create the adequate codes for your business that will direct mobile visitors to your website, have them initiate a mail or watch one of your videos.
The ability of QR codes to connect people with each other and to multimedia digital content is very useful for businesses and consumers alike. These EZ/QR codes will be added progressively to all pribnted marketing material like catalogues, window displays, etc and allow visitors to obtain immediately more information.
Eworks provides insight analytics of your EZ code utilization by your visitors.
Practical Uses of QR Codes
Here are some ways for using QR codes that are mostly in practice now, as well as a few that I believe we will be seeing in the very near future.
QR Codes could be used:
- The back (or front and back) of your business card.
- Your brochures and other marketing materials.
- The sides of trucks and trailers.
- Product tags and packaging
- Convention and event nametags
- Restaurant menus
- Event ticket stubs
- Point-of-sale receipts
QR Codes could link to:
Sources for replacement parts and service
Directions to your business
The process for hiring your professional services
Valuable coupons and special offers
Recommendations for complementary products and services
Free mp3 downloads
Customer feedback forms
Social Media page
YouTube Video of your business
What is a QR code video
click to watch the QR code video above