“We have a great product,
but how do we get people to buy it?”
Thousands of new businesses are started every month with entrepreneurs turning their understanding of a consumer or business problem into a new product or service solution. But there’s more to starting a business or launching a new product than a great idea and a market in need of a solution.
Many new businesses score well with the solution they’ve created including the logistics of suppliers, manufacturing, and distribution to bring that product or service to market. However, one of the greatest challenges of starting a new business centers on marketing:
When considering how to communicate to a market about a new product or service, there are several important questions that social media can help solve for a new business owner:• Who is talking about the problem your product solves?
• Where are they talking about it and what language are they using?
• Who are the influencers actively able to affect awareness and product use?
To help answer those key questions, here are three ways you can use social media to gain insight, grow awareness, and optimize their online marketing.
Listen for Insight
Social media monitoring is an ongoing effort to assess online interest trends and for hits about a particular topic during a given moment in time. Social listening can help uncover other key insights that could fuel social media outreach, content, and engagement to drive relevant awareness of your product in Cyprus.Social media research and listening are also useful for identifying topically relevant influencers. In any given online community, there are people who make recommendations that others really listen to and act on. In combination with community participation, the social listening tools above, and influence tracking services like Klout, Kred, Traackr or Followerwonk, you can find centers of influence in Cyprus.
Content is the Engine of Marketing - consider a blog
Social content for marketing often starts with a blog where new business owners can talk about the story of their product and how it solves important problems in the marketplace. A blog can also serve as a communication channel with other blogs in the industry, the media, customers, and a community.If you are running an ecommerce site, create extensive, genuine and relevant product descriptions that can be linked to from your blog.
Monitor, Measure and Refine
Social media analytics and optimization is a growing trend for successful businesses, and taps into marketing performance data and web analytics to reveal insights into the success of specific messages, media, and offers. Those data-driven insights can provide direction for optimizing social media marketing efforts for better performance, whether it’s different topics for blog posts, words used in tweets, or types of images shared on Pinterest. Google Analytics is an easy choice for entrepreneurs because it is free and its robust features include some social media-tracking integration.The sheer volume of information created and promoted on the social web can be overwhelming. With the right questions and tools, entrepreneurs or business marketers with companies of any size can leverage that data and the connections between people the information represents to better understand the digital marketplace, the voice of the customers, who can influence sales, and insights to optimize marketing performance.
If you’re an entrepreneur, how have you leveraged social media to launch a new product or service? What was some of the best (and worst) advice you received?
An earlier version of this post originally appeared by Lee Odden on ClickZ .