Mobile Marketing is Changing the Face of Digital Media
The world of digital media is shifting again, and the next big contender in Cyprus is mobile marketing.
The concept of “mobile marketing” involves several techniques, such as mobile websites, social location marketing, SMS and MMS marketing, mobile advertising and mobile apps.
As the use of smartphones and tablets continues to rise rapidly, more people are accessing online information on their handheld devices. Users expect to find relevant content that is correctly presented for the device they are using. This provides business owners with an exciting opportunity to expand the reach of their messages to the palm of their audience’s hands.
According to eMarketer, worldwide companies are currently using mobile marketing to
build customer engagement by
- creating applications (28%),
- increasing dialogue with customers (23%),
- implementing mcommerce (15%) and
- location-based marketing (11%).
About half of all respondents said they are planning to execute the above mentioned mobile strategies within 2011.
Mobile technology is developing a strong presence in people’s lives transforming the way companies communicate with their target audience. Gone are the days when advertising was a one-way messaging strategy.
Today, digital media provides new channels of two-way communication, and this paradigm shift is evident in the way marketers are spending their advertising dollars.
EworksWSI publishes the WSI Mobile Marketing Trends Report 2011 which is a brief synopsis of current mobile trends as well as projections for the next few years.
This report provides statistical insight into:
- The growing usage of Smartphones
- The increase in mobile web browsing
- Mobile advertising spending
- Location-based services
- Mobile social media
- QR codes (2d barcodes)
- Mobile apps
- Much more