EworksWSI Cyprus Digital Marketing Blog

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Mobile Marketing is Changing the Face of Digital Media ( this)

Mobile Marketing is Changing the Face of Digital Media as we need to adapt the display to all kinds of screen sizes

Mobile Marketing is Changing the Face of Digital Media

The world of digital media is shifting again, and the next big contender in Cyprus is mobile marketing.

The concept of “mobile marketing” involves several techniques, such as mobile websites, social location marketing, SMS and MMS marketing, mobile advertising and mobile apps.

EworksWSI Cyprus Mobile Marketing
As the use of smartphones and tablets continues to rise rapidly, more people are accessing online information on their handheld devices. Users expect to find relevant content that is correctly presented for the device they are using. This provides business owners with an exciting opportunity to expand the reach of their messages to the palm of their audience’s hands.

According to eMarketer, worldwide companies are currently using mobile marketing to

build customer engagement by

  • creating applications (28%),
  • increasing dialogue with customers (23%),
  • implementing mcommerce (15%) and
  • location-based marketing (11%).

About half of all respondents said they are planning to execute the above mentioned mobile strategies within 2011.

Mobile technology is developing a strong presence in people’s lives transforming the way companies communicate with their target audience. Gone are the days when advertising was a one-way messaging strategy.

Today, digital media provides new channels of two-way communication, and this paradigm shift is evident in the way marketers are spending their advertising dollars.

EworksWSI publishes the WSI Mobile Marketing Trends Report 2011 which is a brief synopsis of current mobile trends as well as projections for the next few years.

This report provides statistical insight into:

  • The growing usage of Smartphones
  • The increase in mobile web browsing
  • Mobile advertising spending
  • Location-based services
  • Mobile social media
  • QR codes (2d barcodes)
  • M-commerce
  • Mobile apps
  • Much more
This free report can be downloaded from our Trends Report section.

Mobile Marketing Trends report

To find out more about how the WSI can work for your business: Give us a call at +357-22675747

Get in touch with an expert today

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Author: Hartmut Clasen WSI
Hartmut is running EworksWSI in Cyprus. WSI is the #1 digital marketing company worldwide with offices in over 80 countries. EworksWSI Cyprus is well equipped to bring WSI's knowledge of global digital marketing trends to your business to achieve the best results in Cyprus. Eworks WSI provides webdesign, hosting, Search marketing like PPC and SEO as well as mobile marketing services in Cyprus.

1 Comment
Anonymous commented on 19-May-2012 08:06 PM Rating: 4 out of 5 stars
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To find out more about how WSI can work for your business: Give us a call at +357-22675747

Get in touch with an expert today

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