EworksWSI Cyprus Digital Marketing Blog

Last Post added on 13-Aug-2019 | Total Posts: 337

EworksWSI Cyprus on digital marketing trends in SEO, Social Media, Mobile and specifically Internet Marketing related to Cyprus. Subscribe to our RSS feed: RSS


Google pushes High Quality sites in Search

Saturday, February 26, 2011    Comments (0)    Permalink  
Google has implemented a new change in 2011 to its search algorithm and is aiming to reward Web sites that offer original, in-depth content at the same time that it will penalize in their search results those who simply copy content from others. Google published on their blog: "This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information...  

Bing gains ground in Search engine usage

Saturday, February 12, 2011    Comments (0)    Permalink  
Google is still dominating the search engine market but Bing is gaining ground.  Looking at the global search engine market in January 2011, Google took home almost 68 % of all online searches but that marked a 2 % point decrease from December 2010. The number of searches run at Bing.com and Bing-powered sites collectively rose by 6 points, giving Microsoft's search engine a 27.4 % cut of the search engine market. 11/02/2011 Report by market researcher Experian Hitwise. Bing.com by itself accounted for 12.8 % of all searches, a 21 % point increase from December 2010. Sear...  

How EZ or QR codes will help your business in Cyprus

Tuesday, February 08, 2011    Comments (2)    Permalink  
What are QR or EZ codes and how can these help your business? Quick Response codes (QR codes) and other two-dimensional codes like EZ codes will be used more widely in 2011. People seek immediate access to relevant content and QR codes are providing just this.QR codes are similar to the barcodes used to track inventory and price products for example in supermarkets. The key difference between bar codes and EZ/QR codes is the amount of data they can hold or share. Bar codes are linear one-dimensional codes and can only hold up to 20 numerical digits, QR codes are two-dimensional (2D) ma...  

Online Reputation Management: How to Balance the Risks and Rewards

Thursday, February 03, 2011    Comments (1)    Permalink  
MANAGE Perceptions, Don't Try to CONTROL Them A positive reputation brings trust, confidence, and sales, which are ultimately reflected in revenue growth and profitability. Negative perceptions can lead to a decrease in consumer confidence, and, in turn, a reduction in revenue and profits. Fact is, what you can’t control, you need to manage. Today, opinions are easily shared through the proliferation of networking sites, forums, blog sites, chatrooms and other social media sites such as Facebook, Twitter, YouTube, etc. These social media platforms are also being used by ...  

Google updated its PageRank in January 2011

Monday, January 24, 2011    Comments (0)    Permalink  
First Google Toolbar PageRank Update Of 2011 Google has updated the PageRank values within the Google Toolbar. This is the first toolbar PageRank update of 2011, and the first since August 2010. There have been continuously minor updates during 2010. At the same time Toolbar PageRank is out of date and does not have a direct impact on a site’s ranking. But the Toolbar PageRank is often an indicator of how Google values a website. Some time in 2011 Google's PageRank patent will become non-exclusive and then in 2017 the patent will expire completely. The PageRank algorithm Googl...  

EworksWSI is moving!

Wednesday, January 12, 2011    Comments (0)    Permalink  
EworksWSI is moving From January 17th 2011, you will find our Nicosia offices at 59, Byzantiou Street Office 202 2064 Strovolos / Nicosia Cyprus Tel: +35722.675747 Fax: +35722.675748 General Information info@eworkswsi.com.cy Support support@eworkswsi.com.cy Find us on the map below: View Larger Map EworksWSI Cyprus is the local  office inNicosia of WSI headquartered in Toronto Canada and offers the entire range of digital marketing services such webdesign, webdevelopment, webhosting, internet marketing (PPC, SEO, display marketing), webanalytics as well as the developme...  

PPC effectiveness: Highly effective PPC tactics are most commonly used

Friday, January 07, 2011    Comments (0)    Permalink  
How to improve PPC effectiveness: Which tactics are most commonly used? There are many areas that can be optimized to improve the effectiveness of your PPC campaigns. Some are more easy to set up than others, some give better results. We analyse in this articles the PPC tactics that require the least effort but bring the best improvements for your PPC campaigns. It seems logical that the more effective PPC tactics are also the most commonly used ones, as indicated by the sphere size. The one exception is the creation of highly targeted ad groups. Creating these ad groups can have...  

Is your website too slow?

Tuesday, January 04, 2011    Comments (0)    Permalink  
Page loading speed plays a very important role in search engine ranking. Apart from search engines, visitors are also looking for instant information to better choose products or services. They want to see what your website is all about within a very short period of time. Generally a visitor decides in less than 10secs if your website is relevant. A slow-loading site can be frustrating. Would-be visitors won't stand long delays. To make your site more accessible, EworksWSI is using, amongst others, Google's Page Speed family of tools during the web development process to optimize webpa...  

Increase your blog exposure with Technorati

Wednesday, December 22, 2010    Comments (0)    Permalink  
Technorati is an Internet search engine specialized in searching blogs. It is competing with other major Search Engines like Google and Yahoo. Technorati is viewed by thousands of visitors every day. If you register your blog in technorati you will increase the number of visitors and this can increase your SEOBlog rank. To register in Technorati is simple: 1. Sign In on Technorati, or register on Technorati 2. Click your account (your userID), it's near signout link. 3. Click Claimed Blogs tab. 4. Click Claim a new blog link below. 5. Enter your Blog URL then click Begin Claim But...  

Wordpress is around since 2003

Wednesday, December 08, 2010    Comments (0)    Permalink  
The Power of Wordpress Wordpress is a platform that allows easy creation of blogs and simple webpages through its CMS (Content Management System) but we can implement  sophisticated webdesigns and applications on wordpress. The wordpress platform is highly popular (100 Mio monthly visitors) and blogs or websites created on wordpress will be picked up quickly by the major search engines. Use wordpress themes (templates) If you do not need a personalized design, many Wordpress themes are available for download, some are free, others can be purchased. Functionality can be expanded eas...  

7 major changes to Google Search in 2010

Sunday, November 21, 2010    Comments (0)    Permalink  
With the introduction of Google places, the company has introduced its 7th major change in 2010 to its  Search Engine. SEO (Search Engine Optimization) has become even more challenging in this fast changing environnement. Wondering what SEO is about? Check out our FAQ section about Search Engine Optimization and much more....  

35 hours of video uploaded every minute to YouTube

Sunday, November 14, 2010    Comments (2)    Permalink  
According to a company blog post, YouTube users upload about 35 hours of video to the site every minute. That means that about 50,400 hours are added every day. In comparison, that figures was 24 hours of video every minute back in March 2010. YouTube attributes the growth to several factors: The company's decision to increase time limits from 10 minutes to 15 minutes per video has helped. It also pointed to the site's file size limit of 2GB. With the help o...  

7 Changes to Google Search

Friday, November 12, 2010    Comments (0)    Permalink  
Google has done it again. Just when we were getting comfortable with local search, they flipped everything on its head with the introduction of Place Search. •   Pay-per-click has changed •   Organic search has changed •   Online reviews now more prominent "We're introducing Place Search, a new kind of local search result that organizes the world's information around places. We've clustered search results around specific locations so you can more easily make comparisons and decide where to go". - Google Blog, October 28 7 Changes to Goo...  

A new Social Browser: RockMelt

Tuesday, November 09, 2010    Comments (0)    Permalink  
A new Social browser is on the way: RockMelt Social Media is part of our daily life and we follow family, friends, events and colleagues on many different social networks. A new browser, RockMelt tries to integrate all your data:  Watch the video: Looking forward for your comments. Update: Rockmelt has been acquired by Yahoo! The Rockmelt apps and web product were shutdown on August 31, 2013.  

Facebook ad changes

Thursday, November 04, 2010    Comments (0)    Permalink  
Facebook Marketplace Ads changes Facebook announces the following changes in their efforts to make ads more appealing for user and more successful for advertisers: Up to four ads may now show in the right-hand column alongside Facebook content. All new ads will now require images. ll existing ads that don't contain images will automatically be paused. The ability for users to "Like" ads themselves in order to focus on long-term connections such as Page likes and Event ads with inline RSVPs. ...  

Internet Usage growth 1995-2010

Monday, October 25, 2010    Comments (0)    Permalink  
Internet Usage grows globally ! The Internet is still growing at a good rate, but the growth rate is not the same all over the world. Africa and Asia are catching up. Penetration rates are varying widely: Internet Usage in the European Union - EU27 Internet Users in the European Union ...  

Google Instant, Preview and the increased importance of outstanding webdesign

Monday, October 11, 2010    Comments (0)    Permalink  
How Google Instant works Outstanding web design will become more important Video about the importance of outstanding webdesign Since Google released Google Instant earlier this year, our search habits are slowly adapting to this new way of searching the Internet. Google Instant was easily accepted by Internet Users and it will continue to change the importance of PPC adwords campaigns as well of how websites need to SEOed (Search Engine Optimized). Webdesign becomes more important as Google is apparently testing a new feature (Google Preview) that allows users to see full...  

Smartphone Users dominate browser access

Monday, October 04, 2010    Comments (0)    Permalink  
New data from comScore indicates that smartphone users now make up the majority of mobile browser and app users, at least in the United States.  The firm finds that the number of Smartphone users accessing mobile content through browsers and apps now surpasses that of non-smartphone users, claiming that in the 3 month average ending in August, Smartphone subscribers made up 60% of those who used a downloaded app and 55% of those who used a browser. Data for Cyprus is not yet available. The study also described the demographic profile and top content categories fo...  

Mobile Marketing: SMS vs Voice Usage by Age

Saturday, September 25, 2010    Comments (2)    Permalink  
Who are the biggest mobile phone users? Are mobile phones used to actually phone? The personal mobile phone is the most common media device. 95% of all SMSs are read vs typical e-mail campaign opening rates of 25%. In average a SMS is read in 4min vs e-mail in 48h In age groups from under 18 years to 24 years SMS / text messaging is more important than talking on the phone. In 2015, the internet is accessed more often via mobile devices than over a PC or laptop.   Mobile marketing gives you the means to reach this audience. Adapt your existing website or have a specific mobil...  

Bing vs. Google: The Battle for Your Advertising Dollars

Thursday, September 23, 2010    Comments (0)    Permalink  
Think AdWords is the be-all and end-all of search engine marketing? If pay-per-click (PPC) advertising makes sense for your business (and it does for most), then you're probably already using Google AdWords. But chances are you've only dabbled with Yahoo! and Bing advertising. If that's the case, it may be time to take a closer look at your options. The partnership between Yahoo! and Bing--announced last July--is about to become a reality this fall in the form of a combined pay-per-click platform that will give small-business advertisers an alternative to Google. Microsoft hope...  

How will Google Instant Search affect SEO & PPC

Thursday, September 16, 2010    Comments (0)    Permalink  
The number of pages viewed until the final result will decrease! We expect that during the search process less pages will be visited until the final result selected by the User. Progressively the majority of Searchers/U sers will adapt to the new Google Instant result and obtain the desired end-result much faster . In this respect SEO (search engine optimization)  will become even more important and a page one position on Goggle's SRP more competitive. The importance of AdWords will increase!      ...  

Which media do we use?

Tuesday, August 31, 2010    Comments (0)    Permalink  
Time spent on different media is changing rapidly. The internet is the fasted growong media in terms of hours spent. Not only a typical consumer is more often using Search Enginesinstead of Yellow pages but more and more printed material is being replaced by electronic publications.   Our young generation especially prefers to watch their preferred series online instead on TV.   Time spent on the Internet: 32.7 hours/week Watching TV: 16.4 hours/week Reading Newspapers and Magazines: 3.9 hrs/week Any global marketing strategy will need to include the Internet as a major media to ...  

Add your LinkedIn profile to your facebook fan page

Friday, August 27, 2010    Comments (1)    Permalink  
This is an easy way to have your Linkedin profile displayed on a separate TAB on your facebook fan page. Remember: Separate your face-book profile (personal) from your fan page (business). How to add this your LinkedIn public profile to your Facebook page (as opposed to your user profile): 1 - Make sure you are logged in as ADMINISTRATOR to your Facebook page 2 - Go to : http://www.facebook.com/apps/application.php?v=wall&ref=appd&id=6394109615 3 - Click ADD TO MY PAGE (top left) and then select the page you want to add it to if you maintain several facebook pages) and click...  

Eworks WSI now live

Thursday, August 05, 2010    Comments (2)    Permalink  
We are is going live with our  new website. We, Eworks WSI,  will keep close contact with our clients in Cyprus! WSI in Cyprus We would like to inform you that WSI (We Simplify the Internet) is represented in Cyprus through Eworks WSI in Nicosia. WSI is committed to improving the profitability of our customers through the use of leading-edge Internet technologies, delivered by knowledgeable and service-oriented Internet Marketing Consultants at Eworks WSI in Cyprus. As more businesses realize the importance of a professional pre...  


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