Google has done it again. Just when we were getting comfortable with local search, they flipped everything on its head with the introduction of Place Search.
• Pay-per-click has changed • Organic search has changed • Online reviews now more prominent
"We're introducing Place Search, a new kind of local search result that organizes the world's information around places. We've clustered search results around specific locations so you can more easily make comparisons and decide where to go". - Google Blog, October 28
7 Changes to Goo...
A new Social browser is on the way: RockMelt
Social Media is part of our daily life and we follow family, friends, events and colleagues on many different social networks. A new browser, RockMelt
tries to integrate all your data: Watch the video:
Looking forward for your comments.
Rockmelt has been acquired by Yahoo!
The Rockmelt apps and web product were shutdown on August 31, 2013.
Facebook Marketplace Ads changes
Facebook announces the following changes in their efforts to make ads more appealing for user and more successful for advertisers:
Up to four ads may now show in the right-hand column alongside Facebook content.
All new ads will now require images.
ll existing ads that don't contain images will automatically be paused.
The ability for users to "Like" ads themselves in order to focus on long-term connections such as Page likes and Event ads with inline RSVPs.
Internet Usage grows globally !
The Internet is still growing at a good rate, but the growth rate is not the same all over the world. Africa and Asia are catching up. Penetration rates
are varying widely:
Internet Usage in the European Union - EU27
Internet Users in the European Union
How Google Instant works
Outstanding web design will become more important
Video about the importance of outstanding webdesign
Since Google released Google Instant earlier this year, our search habits are slowly adapting to this new way of searching the Internet.
Google Instant was easily accepted by Internet Users and it will continue to change the importance of PPC adwords campaigns as well
of how websites need to SEOed (Search Engine Optimized).
Webdesign becomes more important as Google is apparently testing a new feature (Google Preview) that allows users to see full...
New data from comScore indicates that smartphone users now make up the majority of mobile browser and app users, at least in the United States. The
firm finds that the number of Smartphone users accessing mobile content through browsers and apps now surpasses that of non-smartphone users, claiming
that in the 3 month average ending in August, Smartphone subscribers made up 60% of those who used a downloaded app and 55% of those who used a browser.
Data for Cyprus is not yet available.
The study also described the demographic profile and top content categories fo...
Who are the biggest mobile phone users?
Are mobile phones used to actually phone?
The personal mobile
phone is the most common media device.
95% of all SMSs are read vs typical e-mail campaign opening rates of 25%.
In average a SMS is read in 4min vs e-mail in 48h
In age groups from under 18 years to 24 years SMS / text messaging is more important than talking on the phone.
In 2015, the internet is accessed more often via mobile devices than over a PC or laptop.
Mobile marketing gives you the means to reach this audience. Adapt your existing website or have a specific mobil...
Think AdWords is the be-all and end-all of search engine marketing?
If pay-per-click (PPC) advertising makes sense for your business (and it does for most), then you're probably already using Google AdWords. But
chances are you've only dabbled with Yahoo! and Bing advertising. If that's the case, it may be time to take a closer look at your options. The partnership
between Yahoo! and Bing--announced last July--is about to become a reality this fall in the form of a combined pay-per-click platform that will give
small-business advertisers an alternative to Google.
The number of pages viewed until the final result will decrease!
We expect that during the search process less pages will be visited until the final result selected by the User. Progressively the majority of Searchers/U
sers will adapt to the new Google Instant result and obtain the desired end-result much faster
. In this respect SEO (search engine optimization) will become even
more important and a page one position on Goggle's SRP more competitive.
The importance of AdWords will increase!
Time spent on different media is changing rapidly.
The internet is the fasted growong media in terms of hours spent. Not only a typical consumer is more often using Search Enginesinstead of Yellow pages but more and more printed material is being replaced by electronic publications.
Our young generation especially prefers to watch their preferred series online instead on TV.
Time spent on the Internet: 32.7 hours/week
Watching TV: 16.4 hours/week
Reading Newspapers and Magazines: 3.9 hrs/week
Any global marketing strategy will need to include the Internet as a major media to ...
This is an easy way to have your Linkedin profile displayed on a separate TAB on your facebook fan page.
Separate your face-book profile (personal) from your fan page (business).
How to add this your LinkedIn public profile to your Facebook page (as opposed to your user profile):
1 - Make sure you are logged in as ADMINISTRATOR to your Facebook page
2 - Go to : http://www.facebook.com/apps/application.php?v=wall&ref=appd&id=6394109615
3 - Click ADD TO MY PAGE (top left) and then select the page you want to add it to if you maintain several facebook pages) and click...
We are is going live with our new website. We, Eworks WSI, will keep close contact with our clients in Cyprus!
WSI in Cyprus
We would like to inform you that WSI (We Simplify the Internet) is represented in Cyprus through Eworks WSI in Nicosia.
WSI is committed to improving the profitability of our customers through the use of leading-edge Internet technologies, delivered by knowledgeable
and service-oriented Internet Marketing Consultants at Eworks WSI in Cyprus.
As more businesses realize the importance of a professional pre...