EworksWSI Cyprus Digital Marketing Blog

New data from comScore indicates that smartphone users now make up the majority of mobile browser and app users, at least in the United States.  The firm finds that the number of Smartphone users accessing mobile content through browsers and apps now surpasses that of non-smartphone users, claiming that in the 3 month average ending in August, Smartphone subscribers made up 60% of those who used a downloaded app and 55% of those who used a browser. Data for Cyprus is not yet available. The study also described the demographic profile and top content categories fo...  Read Full Article

Who are the biggest mobile phone users? Are mobile phones used to actually phone? The personal mobile phone is the most common media device. 95% of all SMSs are read vs typical e-mail campaign opening rates of 25%. In average a SMS is read in 4min vs e-mail in 48h In age groups from under 18 years to 24 years SMS / text messaging is more important than talking on the phone. In 2015, the internet is accessed more often via mobile devices than over a PC or laptop.   Mobile marketing gives you the means to reach this audience. Adapt your existing website or have a specific mobil...  Read Full Article

Think AdWords is the be-all and end-all of search engine marketing? If pay-per-click (PPC) advertising makes sense for your business (and it does for most), then you're probably already using Google AdWords. But chances are you've only dabbled with Yahoo! and Bing advertising. If that's the case, it may be time to take a closer look at your options. The partnership between Yahoo! and Bing--announced last July--is about to become a reality this fall in the form of a combined pay-per-click platform that will give small-business advertisers an alternative to Google. Microsoft hope...  Read Full Article

The number of pages viewed until the final result will decrease! We expect that during the search process less pages will be visited until the final result selected by the User. Progressively the majority of Searchers/U sers will adapt to the new Google Instant result and obtain the desired end-result much faster . In this respect SEO (search engine optimization)  will become even more important and a page one position on Goggle's SRP more competitive. The importance of AdWords will increase!      ...  Read Full Article

Time spent on different media is changing rapidly. The internet is the fasted growong media in terms of hours spent. Not only a typical consumer is more often using Search Enginesinstead of Yellow pages but more and more printed material is being replaced by electronic publications.   Our young generation especially prefers to watch their preferred series online instead on TV.   Time spent on the Internet: 32.7 hours/week Watching TV: 16.4 hours/week Reading Newspapers and Magazines: 3.9 hrs/week Any global marketing strategy will need to include the Internet as a major media to ...  Read Full Article

This is an easy way to have your Linkedin profile displayed on a separate TAB on your facebook fan page. Remember: Separate your face-book profile (personal) from your fan page (business). How to add this your LinkedIn public profile to your Facebook page (as opposed to your user profile): 1 - Make sure you are logged in as ADMINISTRATOR to your Facebook page 2 - Go to : http://www.facebook.com/apps/application.php?v=wall&ref=appd&id=6394109615 3 - Click ADD TO MY PAGE (top left) and then select the page you want to add it to if you maintain several facebook pages) and click...  Read Full Article

We are is going live with our  new website. We, Eworks WSI,  will keep close contact with our clients in Cyprus! WSI in Cyprus We would like to inform you that WSI (We Simplify the Internet) is represented in Cyprus through Eworks WSI in Nicosia. WSI is committed to improving the profitability of our customers through the use of leading-edge Internet technologies, delivered by knowledgeable and service-oriented Internet Marketing Consultants at Eworks WSI in Cyprus. As more businesses realize the importance of a professional pre...  Read Full Article